In many ways, the panel discussions at the 2015 Augmented Reality Marketing Conference in Dublin were more on-point than the lectures. Here's a quick breakdown of what was discussed.

1. AR Marketing Conference 2015
Panel Discussion Takeaways
Howard Hunt: Dustcloud

2. Still focused on devices.
Not focused on headsets.
Headsets aren’t a thing yet?

3. If there’s a frame around it
it’s not immersive.

5. Headsets will be a thing.

6. Killerapps obviously needed to drive usage.

7. Marketing focused on revenue models.

8. Big money in this.

9. But at a cost:

10. Feels like In-Game Advertising.
(Gamers hate In-Game Advertising)

11. Not convinced this is the way.

12. Gaming predates In-Game:
Communities came first.

13. Med-Tech
Work-Tech
Geo-Tech
Are awesome.

14. Because Facebook.
But widescale headset
adoption will be driven
by Social.

15. Because Gaming.
And Gaming.
But widescale headset
adoption will be driven
by Social.

16. IMHO, the key driver for adoption
won’t be mind-blowing interfaces

17. but rather the fact that there will
be a camera in every headset.

18. enabling a brand-new platform for
Social Media Stardom (and fandom)

19. And the virality that ensues as a result.
(TL:DR The best camera and
livestream platform will win)

20. Computer-based E-sports will be disrupted.

21. VR will make the games
physical.

22. AR will take pro-level gaming outdoors
Where it will be watched on VR, creating the next
Twitch and next generation of E-Sports Superstar.

23. So Camera First
Glasses Second
The real driver for AR
will be via Sharing,
not Experiencing.
Think Periscope and
Meercat (and Vine,
Snapchat, Whatsapp,
Twitter, Tumblr)

24. howard@thedustcloud.com