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Building Traffic – The Proven Method
1. Building Traffic – The Proven Method
This article is presented by http://www.InternetMarketingTipsBlog.com
As the internet age advances, more and more businesses are finding new life online. The
potential benefits of such a venture are great as the internet allows for access to millions of
possible customers across the globe. The startup costs tend to be lower as many entrepreneurs
run their online businesses from home. Unlike a physical store or office, online businesses are
usually open 24hrs a day, everyday. That’s the good news. The bad news is that the success
rate for startup online businesses is about 10% as 9 out of 10 online businesses simply don’t
work. Getting traffic to your site can be the most difficult of tasks. There you are eager and
ready, your website looks great, your merchandise or service is ready and the future seems
bright. So how do you get people to come to your site? The following will give you 5 methods
that will help steer you in the correct direction.
1. Search Optimization
Search optimization is the method used to allow for your website to be ranked higher as a result
of a search for specific keywords or phrases by a search engine such as Google or Yahoo.
Businesses will target certain keywords that are relevant to their content and place them on the
homepage and/or other pages on their site. As an example we can look at the online retailer,
jewelrypayless.com. They optimize words such as “silver jewelry” or “men’s ring”, etc. When
Google receives a request for one of these key words jewelrypayless.com will come up in the
search results. It is, however, not as easy as this. Your site may show up on page 100 buried
deep within the search result listings. In order to get listed higher more work has to be done, as
described in this article. Also, the act of optimizing a site requires some knowledge of HTML
which is the basic language with which websites are built. You can use an HTML editor such as
Dreamweaver to add keywords to the pages which you are optimizing.
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2. 2. Linking Strategy
Websites often reserve an area of their site dedicated to links. The page usually consists of
categorized links pointing to other recommended sites. Usually, websites will exchange links for
mutual benefit. The more links you have pointing to your site, the better. Links to your
site(inbound) show the search engines that your site has value. The best way to go about this
process is to establish good content on your site and begin targeting websites you would link to
exchange links with. You can buy software to help you do this or you can manually send out link
exchange invitations via email.
3. Pay Per Click
The fastest way to get traffic is through pay-per-click advertising. Essentially, every time a web
surfer clicks on an ad of your creation, you will pay. The price can range from 5 cents to over $5
per click depending on the popularity of the keyword or phrases you’ve chosen. Basically, your
ad will pop up in an area designated for paid ads once the keyword has been searched. It is
important that you understand the correct keywords for your business in order to avoid paying
unnecessary fees for irrelevant keywords. The most effective and popular of the pay per click ad
sponsors are Google and Yahoo. You can also use shopping malls such as Nextag.com,
Bizrate.com or Shopping.com to advertise via pay-per-click. Make sure to set your budget and
monitor the results carefully making adjustments as you go along. Pay-per-click can be
unreasonably expensive if not managed carefully.
4. Affiliates
Affiliates are companies, individuals and organizations that you have established business
relationships with in order to increase your exposure and sales revenue. Affiliates send traffic to
your site via a link representing your business on their site. If the prospective customer should
buy from you the affiliate gets a commission from the transaction. In order to use affiliates you
are required to register with an affiliate program and begin recruiting affiliates to work for you.
Offering a handsome commission can attract affiliates to sign up. Having a professional website
that will be easy for them integrate with their own site can also peak the interests of potential
affiliates. Always treat your affiliates well, paying them on time and communicating with them on
a regular basis.
5. Offline Advertising
An often neglected part of marketing online businesses, offline advertising, can be an effective
means by which to bring in new customers and create “word of mouth” interest in your site. Ads
in magazines, newspapers, tv, radio and local publications are some of the ways through which
you can promote your business. Passing out flyers or sending out postcards can also result in
new business, especially if you are offering a discount in the form of an exclusive coupon code.
Be creative in trying to promote your business on a grass roots level.
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3. In conclusion, succeeding online can be difficult but rewarding. If you use these methods to help
you in your research and application of a business and marketing strategy, along with sacrificing
time and putting forth a strong effort there is a good chance that you will be successful with your
online business.
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Read More .......... Building Traffic – The Proven Method
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