Why is Google Authorship important and how can it benefit my website's search rankings? Check out this Hotwire presentation on the importance of the rel = author tag to learn how it can help you in the

1. Rel=“author”: the
importance of Google
Authorship

2. Google value high-
quality, original
and well-written
web content.
Hotwire | rel=“author”: the importance of Google Authorship

3. Authorship is one
of Google‟s new
ways of measuring
site value.
Hotwire | rel=“author”: the importance of Google Authorship

4. Authorship is the
byline of the future.
Hotwire | rel=“author”: the importance of Google Authorship

5. Authorship helps
validate what is
considered „good‟
content.
Hotwire | rel=“author”: the importance of Google Authorship

6. But what does
Authorship look like
to the end user?
Hotwire | rel=“author”: the importance of Google Authorship

7. Here‟s the search
results for Mashable
founder, Pete
Cashmore.
Hotwire | rel=“author”: the importance of Google Authorship

9. • Google Authorship
(rel=“author”) has been set up
for the second search result,
which means that Pete‟s image
appears within the body of the
search engine results page
(SERP).
• This adds an immediate visual
element that shows you who is
the author of that page.
• These can be set for any type
of webpage, but best benefit
blogs, articles and other
content with an editorial
perspective.
Hotwire | rel=“author”: the importance of Google Authorship

10. Almost one-in-five
searches feature the
rel=“author” tag in
the top 100 results.
Research for SearchMetrics
(Source)
Hotwire | rel=“author”: the importance of Google Authorship

11. What are the
benefits for using
rel=“author” in the
long term?
Hotwire | rel=“author”: the importance of Google Authorship

12. Google are forever
redefining what is
considered a „good
link.‟
Hotwire | rel=“author”: the importance of Google Authorship

13. Validated author
links, are expected
to be the best links
in the future.
Hotwire | rel=“author”: the importance of Google Authorship

14. Remember, one-in-
five searches feature
authorship in the
top 100 results.
Hotwire | rel=“author”: the importance of Google Authorship

15. Take advantage of a
free and relatively-
untapped SEO
resource.
Hotwire | rel=“author”: the importance of Google Authorship

16. The importance of
Google Authorship
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