www.digitaltrendsreport.com Hotwire and 33 Digital release the Digital Trends Report 2013, the fourth annual report into digital trends for the year ahead.

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2. Welcome to 2013
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3. Internal social networks
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4. Internal social networks
Companies are starting to
realise the benefit of
employees using social
media during
work hours
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5. Data porn
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6. Data porn
Data has never been more
abundant or cheaper, and
now is the opportunity for
marketers to harvest this
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7. Digital health
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8. Digital health
Digital has disrupted PR,
marketing, publishing
and customer services.
Next to face this tsunami
is healthcare
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9. When businesses
learnt to be good
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10. When business learnt to be good
With disdain for
corporate greed at an all-
time high, now is the
chance for social
businesses to flourish
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11. Smaller can
be better
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12. Smaller can be better
No longer will the largest
follower count be the
most important social
factor, as niche social
networks explode
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13. Sentient
world
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14. Sentient world
For years the Internet of
Things has been
discussed but in 2013, it
will become a reality
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15. The rise of storytelling
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16. The rise of storytelling
Social media is the perfect
platform for storytelling,
it’s time for brands to
realise that and
encourage fans to carry
on that story
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17. Unboxing the
television
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18. Unboxing the television
TV is becoming less about
the box in the corner and
more about the content
and experience it
provides
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19. Selling’s from Mars
engaging’s from Venus
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20. Selling’s from Mars, engaging’s
from Venus
The future of community
management relies on
engagement and not
selling
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21. The user experience of social
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22. The user experience of social
Now that vast amounts of
word-of-mouth content
have been created, it’s
time to unify the entire
user experience of social
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