In any business plan it is imperative your tactics reflect your objectives. If they don't you will not be able to achieve your goals.

1. Building Your Business
Are your tactics in line
with your objectives?

2. OBJECTIVES – what your
business has set out to achieve
TACTICS – the way you will
achieve these goals

3. Why do they need to align?
To achieve your objectives your
methods and tactics must align
with what has been set.

4. Why do they need to align?
If your tactics do not address
your objectives you will NOT
achieve them.

5. So, what should
they look like?

6. Create a promotion to entice consumers
To increase sales by 3% before June 30
OBJECTIVE
TACTIC

7. Introduce a new sales process focusing
on communication
Improve customer satisfaction
by 20% before June 30
OBJECTIVE
TACTIC

8. Our builders work with Franchise
Sales Managers (FSM) to create their
business plans including goals,
objectives and tactics.
Hotondo Homes

9. They meet with their FSM to review
their plan on a regular basis to
determine its effectiveness.
Hotondo Homes

10. If you would like to learn more,
please visit
franchise.hotondo.com.au

11. Subscribe to our podcast on iTunes or
read our blog online.