Best Practices in Email Marketing

Best Practices in Email Marketing ,[object Object],[object Object]

Your Presenter ,[object Object],[object Object],[object Object],[object Object]

What is Email Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Email Marketing Is Not ,[object Object],[object Object],[object Object]

Why Email? ,[object Object],[object Object],[object Object],[object Object],Sources: eMarketer

Why Email? ,[object Object],[object Object],[object Object],1 Forrester Research, Inc. 2 Direct Marketing Association

What can it do for Your Business? "Our revenue from return customers has increased about 30% since we began sending out our 'New Arrivals' email campaign, and we've found that a number of customers who have never purchased from us before, will buy after we send out an email campaign." Bijoux Mart International Boost Repeat Business "Within a few weeks of using Constant Contact our number of subscribers grew more than 15 percent; it's tripled in less than two years. And we recently won a national award from our professional Episcopal Communicators group." Episcopal Diocese of Atlanta Create & Increase Awareness "We started small, asking the contacts I had in Microsoft® Outlook® if we could add them to the list. Also, everyone in the firm asked their friends and colleagues if they wanted to be added, and many did. Our email newsletter has played a critical role in our revenue growth.” Communiqué Public Relations Drive Revenue & Profit

Using an Email Service Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Marketing Best Practices

Permission – What is It? ,[object Object],[object Object],[object Object],[object Object],[object Object],Note: Always make sure to ask for permission when collecting information

Getting Email Opened ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],80% of recipients will mark an email as spam based on subject line and sender alone . Source: ESPC Survey (Email Sender & Provider Coalition), March 2007

The Don’t Dos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example: Typical spam “From” and “Subject” lines

Getting Email Read ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Relevant & Valuable Information “ The fact that [some people] want to help, for no other reason than because they like to help, turns out to be an awfully effective way of getting someone’s attention.” Malcolm Gladwell - The Tipping Point

Frequency/Send Times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Open/Click-Through Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices in Email Marketing

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