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Hospital marketing ubm medica - custom email to physicians
1. UBM Medica – Digital Option: Custom Email
Engaging Physicians in Your Market Area via Custom Emails
May 22, 2012
CONTACT:
Ian Orekondy
Account Director - Digital Media
UBM Medica
347-510-7214
ian.orekondy@ubm.com
2. Custom Email Series - Delivering Relevant Ongoing Content to Physicians
Recent Custom Email Examples
• Your hospital may provide long-form email content
(full html file) to UBM Medica for deployment to
physicians
• The entire body and the subject line is available for
your hospital’s messaging, logo and images.
• The emails will be sent from
PhysiciansPractice.com, and include the UBM site
logo at the top and a footer at the bottom.
Pricing starts at $1,800/drop for 3,000
deliveries to physicians within your
market area (more physicians available
in many areas)
Performance Benchmarks:
Avg. Open Rate: 12-20%
Avg CTR: 10%
3. Example Custom Email Reporting
Example Mock-up of Email Reporting
Your Hospital Logo