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Your Position
in the
Knowledge Economy

1
Chasing ROI
in online marketing

Spammy
link-building

Duplicated
content

#RCS

2012

2013

Manual
work

Knowledge
work

2
Knowledge
work

Manual
work

3
4
This gap is
HUGE and widening

4
This gap is
HUGE and widening

4
Content Marketing

5
Rent vs Buy

6
SEO

Blogging

Social
media

7
SEO

Blogging

Social
media

8
Content
Marketing
SEO

Blogging

Social
media

8
Consult

Create

Connect

9
Project
Manager

Content
Creator

Outreach
Coordinator

10
What’s in it for you?

11
12
13
Careers@hop-online.com

14

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