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7 Ways to Find Your Niche
and Own It!
Kelly Mitchell
“The Caffeinator”
Creator & CEO
agentcaffeine.com
brevetv.com
@KellyMitchell
@AgentCaff
@BreveTVs
Brought to you by:
FREE Live Webinars every month
with the nation's TOP AGENTS!
Barbara
Corcoran
PLUS…
❖ 75+ Recorded Webinars on demand
❖ Downloadable Podcasts
❖ Secrets Blog with webinar extras, fun videos and more!
Register now at www.secretswebinars.com!
Allan
Domb
Gary
Keller
Larry
Kendall
Michael J.
Maher
Dave
Liniger
Meet Kelly
❖Inman 100 Most Influential in Real Estate
❖ Swanepoel Power 200
❖Huffington Post Blogger
❖Co-Author “Swanepoel Technology Report”
❖Contributor “Real: A Path to Passion, Purpose and Profits
in Real Estate”
“Identify your niche and dominate it. And
when I say dominate, I just mean work
harder than anyone else could possibly
work at it.”
-Nate Parker
Definition of niche in English:
nicheSyllabification: niche
NOUN
• 1A shallow recess, especially one in a wall to
display a statue or other ornament.
• 1.1(one's niche) A comfortable or suitable
position in life or employment: he is now a partner at a
leading law firm and feels he has found his niche
• 1.2A specialized but profitable corner of the
market: [AS MODIFIER]: important new niche markets
What exactly is a niche?
A niche is an element or
elements of your personal
brand.
Words Describing Niche
❖ Distinct
❖ Segment
❖ Specific
❖ Target
❖ Specialized
A Niche is Not a Target
How did you
become so
talented?
...why, by specializing!
By speaking to your passion
and talent your niche
becomes sustainable
Ask Yourself These 7
Questions
❖ What am I passionate about? (Write it down)
❖ If I wasn’t working right now, what would I be doing?
❖ What am I most excited and interested in?
❖ Who is my ideal client?
❖ If I could be anything or anyone in the world who/what would that be?
❖ When I read, what kinds of books/articles are most compelling to me?
❖ How can these interests intersect with my business? Where are the
commonalities or complements?
Once you formulate your niche all
other things you do will become
intertwined and easier.
7 Steps to Selecting Your
Niche
❖ Choose smaller, because it’s better.
❖ Define, then focus.
❖ Envision your ideal customer from that niche.
❖ Make yourself irresistible to those who share the same interests.
❖ Find the need, differentiate yourself and fill it.
❖ When looking for a niche, think about your own experiences.
❖ Simply create a message on your niche and run with it.
Passion & Purpose Can Fuel
Your Niche
Why Choose A Niche?
❖ It makes a first (and lasting) impression with prospects.
❖ It defines your passion.
❖ It separates you from the competition.
❖ It enables you to create a perception around what you do.
❖ It captures “top of mind” awareness for future prospects and client referrals
❖ It helps people to remember YOU.
A Niche Speaks to People. It
makes you MEMORABLE.
Emotional Targeting
❖ Lifestyle
❖ Hobbies
❖ Interests
❖ Location
❖ Community
❖ Workplace
❖ Life Stage
–Johnny Appleseed
“Your Niche Does Not Define You. It is an aspect
of who you are, what you do.”
7 Key Benefits of a Niche
❖ Doing business with those more like us is easier
❖ You have similar interests with your clients
❖ Business is more enjoyable
❖ Often the communication styles are the same
❖ We become authorities in our niche and communicate that
❖ We become more confident
❖ You will attract others like you and more business referrals
7 Traditional Real Estate
Niches
❖ Distressed: Foreclosure/Short Sales
❖ Investors
❖ First Time Buyers
❖ Sellers
❖ Property Type Targeting (Luxury, Condo, Vacation, 2nd home, Waterfront)
❖ Age Targeting (Millennials/Boomers)
❖ Location, Location, Location (Neighborhood, Town, City)
Traditional is common.
7 Non-Traditional Niches
❖ The Zen Agent
❖ The Connector Agent
❖ Social Media Agent
❖ Thespian Agent
❖ All Pro Athlete Agent
❖ Internet Media Agent
❖ The Tech Agent
❖ Event/PR Agent
Where is your passion? What do
You know? What do you want to
be known for?
7 Tips to Own Your Niche
❖ Add it to your website
❖ Add it to your social media
networks
❖ Add it to your email signature
❖ Add it to your business cards
❖ Share it on your voicemail message
❖ Tell the people in your sphere, and
other centers of influence
❖ Love what you do and do what you
love!
Dare to be Different.
Looking to Create Magic?
❖ The Niche is just one part of your business
❖ Your Personal Brand is directly related to this
❖ Your brand needs to evoke and drive your niche
❖ Discovery & development of your personal brand is one of the
most important things you can do to create the magic in your
niche.
❖ Remember being unique is required
❖ Step out of your comfort zone of all things
❖ Step into where your passions lie.
Dare to Challenge
the Status Quo
Thanks for listening. Wanna hear more?
Subscribe to our newsletter today!
www.agentcaffeine.com @KellyMitchell
FREE Live Webinars every month
with the nation's TOP AGENTS!
Barbara
Corcoran
PLUS…
❖ 75+ Recorded Webinars on demand
❖ Downloadable Podcasts
❖ Secrets Blog with webinar extras, fun videos and more!
Register now at www.secretswebinars.com!
Allan
Domb
Gary
Keller
Larry
Kendall
Michael J.
Maher
Dave
Liniger

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Homes.com secrets of top selling agents kelly mitchell 7 ways to find your niche and own it

  • 1. 7 Ways to Find Your Niche and Own It! Kelly Mitchell “The Caffeinator” Creator & CEO agentcaffeine.com brevetv.com @KellyMitchell @AgentCaff @BreveTVs
  • 3. FREE Live Webinars every month with the nation's TOP AGENTS! Barbara Corcoran PLUS… ❖ 75+ Recorded Webinars on demand ❖ Downloadable Podcasts ❖ Secrets Blog with webinar extras, fun videos and more! Register now at www.secretswebinars.com! Allan Domb Gary Keller Larry Kendall Michael J. Maher Dave Liniger
  • 4. Meet Kelly ❖Inman 100 Most Influential in Real Estate ❖ Swanepoel Power 200 ❖Huffington Post Blogger ❖Co-Author “Swanepoel Technology Report” ❖Contributor “Real: A Path to Passion, Purpose and Profits in Real Estate”
  • 5. “Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” -Nate Parker
  • 6. Definition of niche in English: nicheSyllabification: niche NOUN • 1A shallow recess, especially one in a wall to display a statue or other ornament. • 1.1(one's niche) A comfortable or suitable position in life or employment: he is now a partner at a leading law firm and feels he has found his niche • 1.2A specialized but profitable corner of the market: [AS MODIFIER]: important new niche markets What exactly is a niche?
  • 7. A niche is an element or elements of your personal brand.
  • 8.
  • 9. Words Describing Niche ❖ Distinct ❖ Segment ❖ Specific ❖ Target ❖ Specialized
  • 10. A Niche is Not a Target
  • 11. How did you become so talented? ...why, by specializing!
  • 12. By speaking to your passion and talent your niche becomes sustainable
  • 13. Ask Yourself These 7 Questions ❖ What am I passionate about? (Write it down) ❖ If I wasn’t working right now, what would I be doing? ❖ What am I most excited and interested in? ❖ Who is my ideal client? ❖ If I could be anything or anyone in the world who/what would that be? ❖ When I read, what kinds of books/articles are most compelling to me? ❖ How can these interests intersect with my business? Where are the commonalities or complements?
  • 14. Once you formulate your niche all other things you do will become intertwined and easier.
  • 15. 7 Steps to Selecting Your Niche ❖ Choose smaller, because it’s better. ❖ Define, then focus. ❖ Envision your ideal customer from that niche. ❖ Make yourself irresistible to those who share the same interests. ❖ Find the need, differentiate yourself and fill it. ❖ When looking for a niche, think about your own experiences. ❖ Simply create a message on your niche and run with it.
  • 16. Passion & Purpose Can Fuel Your Niche
  • 17. Why Choose A Niche? ❖ It makes a first (and lasting) impression with prospects. ❖ It defines your passion. ❖ It separates you from the competition. ❖ It enables you to create a perception around what you do. ❖ It captures “top of mind” awareness for future prospects and client referrals ❖ It helps people to remember YOU.
  • 18. A Niche Speaks to People. It makes you MEMORABLE.
  • 19. Emotional Targeting ❖ Lifestyle ❖ Hobbies ❖ Interests ❖ Location ❖ Community ❖ Workplace ❖ Life Stage
  • 20. –Johnny Appleseed “Your Niche Does Not Define You. It is an aspect of who you are, what you do.”
  • 21. 7 Key Benefits of a Niche ❖ Doing business with those more like us is easier ❖ You have similar interests with your clients ❖ Business is more enjoyable ❖ Often the communication styles are the same ❖ We become authorities in our niche and communicate that ❖ We become more confident ❖ You will attract others like you and more business referrals
  • 22. 7 Traditional Real Estate Niches ❖ Distressed: Foreclosure/Short Sales ❖ Investors ❖ First Time Buyers ❖ Sellers ❖ Property Type Targeting (Luxury, Condo, Vacation, 2nd home, Waterfront) ❖ Age Targeting (Millennials/Boomers) ❖ Location, Location, Location (Neighborhood, Town, City)
  • 24. 7 Non-Traditional Niches ❖ The Zen Agent ❖ The Connector Agent ❖ Social Media Agent ❖ Thespian Agent ❖ All Pro Athlete Agent ❖ Internet Media Agent ❖ The Tech Agent ❖ Event/PR Agent
  • 25. Where is your passion? What do You know? What do you want to be known for?
  • 26. 7 Tips to Own Your Niche ❖ Add it to your website ❖ Add it to your social media networks ❖ Add it to your email signature ❖ Add it to your business cards ❖ Share it on your voicemail message ❖ Tell the people in your sphere, and other centers of influence ❖ Love what you do and do what you love!
  • 27. Dare to be Different.
  • 28. Looking to Create Magic? ❖ The Niche is just one part of your business ❖ Your Personal Brand is directly related to this ❖ Your brand needs to evoke and drive your niche ❖ Discovery & development of your personal brand is one of the most important things you can do to create the magic in your niche. ❖ Remember being unique is required ❖ Step out of your comfort zone of all things ❖ Step into where your passions lie.
  • 29. Dare to Challenge the Status Quo
  • 30. Thanks for listening. Wanna hear more? Subscribe to our newsletter today! www.agentcaffeine.com @KellyMitchell
  • 31. FREE Live Webinars every month with the nation's TOP AGENTS! Barbara Corcoran PLUS… ❖ 75+ Recorded Webinars on demand ❖ Downloadable Podcasts ❖ Secrets Blog with webinar extras, fun videos and more! Register now at www.secretswebinars.com! Allan Domb Gary Keller Larry Kendall Michael J. Maher Dave Liniger