Want to start taking advantage of social media to grow your business? Consumers rely on word-of-mouth more than anything else to find a real estate professional and social media is one of their primary resources in finding these recommendations. Find out how you can start taking advantage of these social resources to grow your business!

1. Generating Leads with
Social Advertising
Speaker:
@jimmymackin

2. Social Media Audience

3. Facebook
User Facts:
● Average time per user per month =
8.3 Hours
● Facebook share of total time spent on internet =
15.8%
● Percent of users that login daily =
76%
● Percent of smartphone owners with a Facebook app =
84.6%
● #1 city in the U.S. for Facebook developers =
San Francisco

4. Facebook

5. Facebook

7. Facebook
They have
gone Mobile!

8. YouTube
User Facts:
● Average number of hours watched per month =
6 Billion Hours
● Number of U.S. viewers daily =
75 Million
● % of U.S. internet users that watch video monthly =
83%
● According to Nielsen Ratings Youtube reaches more
U.S. adults (18-34) than any cable network

9. YouTube
●
Step One: Upload your Video

10. YouTube
●
Step Two: Create an AdWords account

11. YouTube
●
Step Three: Launch your video ad

12. YouTube & Homes.com
Available on
MyHomes
Account

13. YouTube
Reports to
show you Who
is watching
your Video

14. LinkedIn
User Facts:
● Average time per user per month =
17 minutes
● Number of U.S. users =
84 Million
● % of users that check in daily =
40%
● Over 1 billion Endorsements have been given out

15. LinkedIn

17. Twitter
User Facts:
● Average time per user per month =
170 minutes
● Number of U.S. users =
52.7 Million
● Number of Tweets per day =
500 Million
● Percent of all internet users on Twitter =
16%

18. Twitter

23. Pandora
Video has not killed
the Radio Ad

24. Pandora
User Facts:
● Listener hours for the month of September =
1.36 Billion
● Total share of U.S. radio audience =
7.77%
● Number of active listeners =
72.7 Million

25. Pandora

27. Homes.com
User Facts:
● Monthly Unique Visitors =
12.5 million
● Percent of visitors looking for a REALTOR =
80%
● Leads delivered each month =
500,000
REAL Trends study finds that Homes.com is the “clear
front runner in quality” leads above all national real estate
sites

28. Homes.com Local Ads
● YouTube
Integration
● Social Ads
● Branding Ads
● Lead Gen Ads
● 30% more effective
over non-integrated
ad designs

29. Mobile Local Ads
● Connect with Consumers
on the GO!
● One click to call from
Mobile Ads
Russell Shaw “The information that means the most my
day-to-day business comes in the form of
the number of clicks generated from
somebody interested in purchasing a
property and Homes.com’s Local Ads
have bridged this connection with
consumers.”

30. Target Local Buyers and Sellers In
Your Market On Desktop and Mobile!
Bundle & Save!

31. $
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32. WIN A $250 GIFT CARD!
Tag yourself or comment on
a Homes.com photo booth
picture for a chance to
WIN $250 VISA Gift Card!
Facebook/HomesPro

33. Local Ads
Text 'HGTV' to 47368 to Enter!