Erica Campbell, real estate marketing guru, provides insight on today's tech savvy "Generation Y' consumers and explains how marketers can better connect with them. Find out why Millennials are the new face of the housing market, what they are looking for in a home and what marketing tactics will be most valuable to real estate professionals that want to gain their business.

1. Marketing to Millennials –
What’s the Buzz?
Speaker:
@ericacampbell

2. Agenda
•
•
•
•
Who Are Millennials?
Why Are They Important to Market To?
What Are They Looking for in a Home?
How to Market to Millennials?

3. Who Are Millennials?

4. Who Are Millennials?

5. Who Are Millennials?
Source: Grail

7. Photo Credit: http://www.flickr.com/photos/8675898@N03

8. Who Are Millennials?
1980
2000

9. Who Are Millennials?
79M
Source: comScore

10. Who Are Millennials?
In 5 years, the purchasing power of millennials is estimated to be
170 BILLION
Source: comScore

11. Millennial Ethnicity

12. Millennial Self-Perception

13. Millennial Segmentation

14. Millennials Favorite Brands

15. Why Are They Important
to Market to?

16. Purchase Influencers

17. Social Facts About Millennials

18. Millennials As Home Buyers

19. Millennials Media Consumption

21. What Are They
Looking for in a
Home?

23. What Are They Looking for in a Home?
Source: Better Homes and Gardens Real Estate (BHGRE)

24. What Are They Looking for in a Home?
Source: Better Homes and Gardens Real Estate (BHGRE)

25. Source: http://www.eautomationsystem.com

26. What Are They Looking for in a Home?

27. Source: http://www.beinteriordecorator.com

28. What Are They Looking for in a Home?

29. Source: http://www.beinteriordecorator.com

30. What Are They Looking for in a Home?

32. What Are They Looking for in a Home?
Source: Fox Business

34. What Are They Looking for in a Home?
Source: Better Homes and Gardens Real Estate (BHGRE)

36. What Are They Looking for in a Home
Source: Fox Business

38. What Are They Looking for in a Home?
Source: Fox Business

39. How to Market to
Millennials?

42. Social: Reputation Manager
• Easily expand your
brand’s visibility to
ensure you are found
online and monitor
your reputation,
social marketing
efforts, and more.
–
–
–
–
–
–
Real-Time Alerts
Reviews
Competition
Mentions
Social
Reporting

43. Social: Reputation Manager

44. Local: Homes.com Local Ads
●
●
●
●
●
●
YouTube integration
Social Ads
Branding Ads
Lead Gen Ads
30% more effective over nonintegrated ad designs
Connect with consumers on the
go with Mobile Ads!

45. Local: Homes.com Local Ads

46. ™
Mobile: Homes Connect Fusion Website
• Utilizes the latest in
responsive design
technology
• Accommodates all
devices, including mobile!
• Innovative, eye-catching
layouts and design
schemes tailored to your
local area and brand
identity
• Website will load faster
on all devices

47. WIN A $250 GIFT CARD!
Tag yourself or comment on
a Homes.com photo booth
picture for a chance to
WIN $250 VISA Gift Card!
Facebook/HomesPro

48. MORE PRIZES!
Homes.com is giving away gift cards every hour!
AND…$1,000 a day!

49. Local Ads
Text 'HGTV' to 47368 to Enter!

50. /EricaCampbell
@EricaCampbell
Erica Campbell Byrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum