Here are a few tips on how to use Groups and Company Pages when focusing on LinkedIn For Business. Company Pages is a secret feature that holds a lot of pow, and Groups is how you connect to fellow professionals.
2. Story Customized For Specific Audiences
Grain Of Sand in the LinkedIn Desert
Connection And Conversation
What Your Life On LinkedIn Could Look Like
Module LineUp
LinkedIn
Groups
Company
You
3. Today’s LinkedIn
• The Corporate One
• Introductions (Referrals)
• Recommendations (aka testimonials)
• Best For
- New Contracts and Jobs
- Giving & Seeking Focused Information
- Showcasing testimonials, awards, specialties
6. LinkedIn USERS
•United States – 57 million
•Europe Combined – 16 million
•India – 11 million
•Canada and Brazil – 4 million
•Australia – 2 million
7. Perspective
Total Number Of Groups
1, 339,680
Total Number of Companies
2 million +
All Fortune 500 companies are
members; 82 of the top 100 use
LinkedIn’s hiring solutions
8. For your business to thrive?
Limit of 30,000
Potential for hundreds and thousands of targeted business connection.
How Many Connections Do You Need
16. Each Product Can Have It’s Own Recommendation
List All Of Your Products
Company Pages
Custom Banners
Custom Videos
Custom Lineup Per Audience Segment
Connections From Multiple Places, each one with it’s
own imagery and video story
17. Requirements:
A company email address
More than 50% complete profile
Several Connections
Associate to your current profile
Add
all of your team members
all of your products & services
YouTube videos as relevant
Banner Images (640 x 220)
Define Separate Audiences
Company Size
Job Function
Seniority
Geography
Company Pages