1. Audience Research

2. Research into Potential Target
Audience – Questionnaire
1. What magazine would you prefer to read?
4 . How much would you spend on a music magazine?
• NME – IIIIIIIII = 9
• Kerrang – II = 2 • I wouldn’t buy one. -
• Metal Hammer - = 0 • £1-2 – IIIIII = 6
• Q–I=1 • £2-3 – IIIIII = 6
• Rolling Stone – II = 1 • £3-4 – II = 2
• £4-5 – I = 1
2. What would you expect from your music magazine? • £5+ - = 0
•
• Interviews – IIII = 4 5. What bands are you into?
• Backstage Coverage – II = 2
• Exclusive News – II = 2 • Indie Rock – e.g. Bombay Bicycle club – IIIIIII = 7
• Coverage of festivals/gigs – IIII = 4 • Old School – e.g. Rolling Stones – IIII = 4
• Posters – I = 1 • Mainstream – e.g. JLS - = 0
• Top 40 - = 0 • Rock – e.g. My Chemical Romance – IIII = 4
• New releases/reviews – II = 2 • Other - = 0
3. What would you expect/prefer to read on a double page spread? 6. What would encourage you to buy a music magazine?
• Interview with a band – IIIIII = 6 • Posters – IIIII = 5
• Review of several bands – III = 3 • Free cd etc. – III = 3
• Review/coverage of gig/festivals – IIII = 4 • Chance to win competitions – III = 3
• Top 40 - = 0 • Favourite band on the front cover – IIII = 4
• Double page poster – I = 1 • Other - = 0
• Tips on how to play your own music – I = 1

3. Audience Questionnaire Charts

4. 10
9
8 My results from the first question
NME
7 shows that NME is clearly the most
popular magazine, most probably
6 Kerrang through its multi–platform. Whereas
5 we can see Metal Hammer is the
Metal least popular magazine showing that
4 Hammer it’s targeted at more a niche market
3 Q and not the target audience that I'm
going to be looking to aim my
2 magazine at, yet NME’s target
Rolling audience is the similar target
1 Stone audience that I’m going to be
0 looking to aim my magazine at.
1. What magazine would
you prefer to read?

5. 4.5 Interviews
4
3.5 Backstage Coverage
3
Exclusive News
2.5
2 Coverage of
1.5 festivals/gigs
Posters
1
0.5
Top 40
0
2. What would you expect from your New releases/reviews
music magazine?
Question 2 shows what the audience expects from there music magazine. The majority of
people expect Interviews and Coverage of festivals/gigs. This shows us that the audience
demands a high amount of the freshest and newest information and wants to be
constantly updated.

6. 7
Interview with a
6
band
5 Review of several
bands
4
Review/coverage of
3 gig/festivals
Top 40
2
1 Double page poster
0 Tips on how to play
3. What would you expect/prefer to your own music
read on a double page spread?
The answer for question two is similar here for question three. Showing that the
audience constantly wants to be updated on information even when it comes down to
the double page spreads of the magazines.

7. 7
I wouldn’t This shows the amount the
6 audience would pay for the music
buy one
5 magazines. The majority of people
£1-2
will pay from £1-3 showing that I
4 should target my magazine
£2-3 somewhere in between this price.
3
Also very few people would ay
2 £3-4 more than £3/4 for a magazine as
the majority of them are students
1 and have a budget. This helps me
£4-5
0 understand how much I should
target my magazine at.
4. How much would £5+
you spend on a music
magazine?

8. 8 Indie Rock –
e.g. Bombay
7 Bicycle club For this question the majority
6 Old School – of people chose the genre of
e.g. Rolling music that they are into to be
5 Stones ‘Indie Rock’. Showing that I
4 Mainstream – should target my magazine at
e.g. JLS this genre of music also
3 including some ‘Old School’
and ‘Rock’ to widen my target
2 Rock – e.g. My
audience.
Chemical
1 Romance
0 Other
5. What bands are you into?

9. 6 Posters
5
Finally question six shows what
Free cd etc. would encourage the audience to
4
buy a music magazine. As we can
3 see if the magazine includes posters
Chance to it will encourage the reader to buy
2 win the magazine. What I found quite
competitions shocking that a free c.d. Wasn’t
1 Favorite band higher I though a freebie would
on the front immensely increase the sales of the
0 cover magazine.
6. What would encourage Other
you to buy a music
magazine?

10. Skater could be a large target audience for the magazine. With them listening to Rock
music there genre of music will be perfect for my magazine. Furthermore with skater
culture staying the same the Skaters may be loyal customers for this magazine making this
magazine more edgy and exciting. Also by including Skaters in my target audience it allows
me to include not only just indie rock as a music genre but generalised rock as well
creating a bigger audience to aim at.

11. Moshers are great for the target audience I am looking to target my audience at. Always
looking for a good moshing session I can provide them with the latest gigs/festivals. They
also tie in with the genre of music I'm looking to aim my magazine at, ‘alternative indie
rock’ .

12. Indie Scenester is the category I was placed under in ‘FindYourTribe’. Indie Scenesters will
be the scene setters for my magazine, by using them as part of my target audience, my
magazine should be up to date on the latest music, exclusive bands etc. By using Indie
Scenesters as art of my target audience my magazine will stand out from the crowd, giving
teenagers and young adults the latest music and band information.

13. Clubbers are going to be one of the main target audiences for my magazine. The fact
that they are always looking for a good time through an event such as a gig or
festival, my magazine can provide them with the information about these events. It also
gives an opportunity for my audience to become prosumers by contributing to the
magazine, creating a unique selling point for my magazine. Furthermore by having
Clubbers in my target audience I get to show a different range of festivals and gigs
appealing to a large audience.

14. Indie kid is perfect for the target audience I am looking for. Indie kids lives revolve around
music and mainly bands with guitars so this is perfect for my magazine. With them wanting
to be constantly updated with exclusive interviews and new music/bands this is perfect for
my magazine. Also by sharing music through the internet and talking with friends this opens
my target audience up to a wider audience.

15. Personal Learning and Reflection

16. Front Cover Analysis
From looking at many front covers of music magazines, I have learnt all the key features
I need to include in my magazine and discovered techniques to draw in and persuade
the reader to buy the magazine. Firstly the second most important feature of a front
cover is the main image, which is generally a mid shot of someone famous giving a
direct mode of address or an eye line match to the reader making them feel important
and if they are looking at them. Furthermore the magazines use many techniques with
the words on the page to entice the reader such as; Buzz words, teasers, pull quotes
and puff words – all used to make the magazine seem very exciting and intriguing to the
reader. The most important feature of a magazine is the masthead, I have learnt that
this is generally the logo of the magazine, immediately telling the reader what they are
buying. The main title is also very important summarising in a short sentence what this
weeks magazine is going to be about, and trying to draw the reader in. Skylines are also
used to persuade the reader to buy the magazine by telling them more about what is
inside the magazine. Some magazines don’t reveal much on the front cover making the
audience more eager to read the magazine. Furthermore the font and the colour
scheme is an very important feature of the front cover. Generally front covers use three
colours as if they use more it looks messy and less it doesn’t look exciting to the
reader, also by changing the font into bold or making it bigger it jumps of the page to
the reader.

17. Contents Page Analysis
From my research I have learnt the features that a contents page will use to entice the
reader even further. The contents page is the second biggest thing of the magazine other
than the front cover and it needs to persuade the reader even more advertising what the
magazine has to offer inside. The most important part of the contents page is the
masthead, it needs to be bold, iconic, and unique enticing the reader even further. I feel the
best contents page I have analysed is NME’s contents page having a very big bold masthead
being the first thing you see then followed by and array of pictures with pull quotes
underneath making the magazine look very intriguing and exciting. I feel that the
photographs used on the contents page should be moving to the reader e.g. At a gig
someone singing, festival etc. Making it very more interactive and exciting for the reader to
look at. Finally the font used and colour scheme are very important, again like the front
cover I feel you should keep your colour scheme to three colours and use very bold big font
for the masthead to stand out and put certain bits of information in bold or different colour
so it really stands out and entices the reader to buy the magazine and read on.

18. Double Page Spread Analysis
Through researching and analysing double page spreads I have found that the picture
used on the double page spread plays a very important role. By having the picture just
over the first page and edging onto the second it really connects the writing with the
picture. The picture is generally a mid shot of a band/artist giving a direct mode of
address to the reader. Furthermore another important technique used in double page
spreads is ‘pull quotes’ by using a pull quote and putting it in bold large font it really
stands out to the reader and really entices them to read on. Also the masthead for the
double page spread is very important it may be the first thing the reader sees so it has
to be bold and intriguing for the reader to read on, it may even be a pull quote. It has to
grab the readers attention because if it doesn’t it could make or break the article. The
leading text is also an important feature that is used to summarise the article, it is very
important for a double page spread and without it you wouldn’t be able to make an
impression.