Extend Process

1. EXTEND PROCESS - TV

2. 2
SHAZAM IMAGE RECOGNITION
SHAZAM BEACONS
PRODUCTBILLBOARD
PRINT
NEW
LIVE EVENTS
SHAZAM A360 MEDIASOLUTION
SHAZAM RETAIL
COMING IN
2015

3. 3© 2014 Shazam Entertainment
1
CONSUMER
SEES SHAZAM
LOGO ON TV
Shazam for TV is a revolutionary way to extend your 30 seconds of passive attention into over 3 minutes of
active attention – through the app that is already on over 600 million devices. All with the touch of a single
button. Here’s how the user experience goes (1-3)
SHAZAM EXTEND: TV USER FLOW
USES
SMARTPHONE TO
SHAZAM AUDIO
GETS SHAZAM
CUSTOM RESULT
OR MOBILE SITE
32

4. STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.
Before we can start production builds on your STV or media campaign we need a contract
(SOW). To ensure the process is as smooth as possible please provide Shazam with the
following:
 Name of the campaign, advertiser and agency
 Dates you want the campaign Shazam enabled
 Costs- net to Shazam
 Billing address and VAT number
 Territories/Countries this will be active in
 Platforms this is running on- TV- Radio-Cinema
 Number of audios/advert produced
 Number of Shazam results (dependent upon language, platforms etc)
 KPI’s of the campaign- essential element as the Shazam team can then guide you toward the best STV
approach
 Type of tag build
 Creative outsourcing for rich media solutions
 Competition hosting, sweepstakes, downloads.
 Media associated to the campaign
BOOKING FORM/CONTRACT: FOR EACH CAMPAIGN

5. LANDING
PAGE
ASSETS
AUDIO
CTA
SHAZAM EXTEND: 3 SIMPLE STEPS

6. Audio is the main component in making your campaign Shazamable. In order for us to create a
Shazam for TV campaign we will need all audio files associated with your campaign in .WAV
format
All of the audios must be final versions, inclusive of voiceover
If your campaign contains any form of music…
Slight changes must be applied to the audio in order to differentiate this from the standard Shazam music result. This
process is called ‘Pitch Shifting’. (For more information on Pitch Shifting please see appendix)
Please note - only 4 unique levels of pitch shift are ever available for one campaign. This is only relevant if you
require separate tracking between channels (e.g. : Cinema, TV, Web, Radio)
Please be aware!
Along with the CTA files that Shazam create and send, the pitchshifted audio files need to be layered onto your final
TV commercials in order for the experience to work. Once this is done, the amended commercials must be sent off
for approval to local TV regulation authorities (Clearcast in the UK etc.), if applicable. Please allow time for this.
The pitch shifting process can occasionally alter overall volume by fractions of a decibel and unintentionally push it
over acceptable broadcast levels. If this happens you are free to alter the volume levels back down AS LONG AS the
pitch is left untouched. Please liaise with Shazam team for advice.
AUDIO

7. CALL TOACTION: SHOWREEL

8. Style 1 – STANDARD ICON
Our hero lockup, developed to make consumers aware that this TV ad is
Shazam enabled and will give you something more if you Shazam now.
Style 2 – WATERMARK ICON
Similar to above, but a quieter visual presence and no circular animation
Style 3 – CUSTOM ICON
The positioning, logo back color and font can be altered to fit comfortably with
the spot brand.
CALL TOACTION
From the style available to you
please provide Shazam the
following details and we will
create the file:
 Style: eg. 1,2,3
 Fall Back Logo option: With or
Without
 Duration: length in seconds
 Text required: for the CTA
 Colour: What colour does the client
want the animations changed to
(halo around the logo)

9. CTA DESIGN
PREFERRED CTA TO USE IS THE ‘RINGS’ DESIGN
STYLE. HOWEVER,
WE DO OFFER OTHER DESIGNS. PLEASE REFER
TO SLIDE 11
2
3
4
1
PLACEMENT & SIZE
ON-SCREEN
FOR OPTIMAL REACH, CTA
SHOULD APPEAR ON THE
LOWER LEFT, INSIDE THE TITLE
SAFE AREA, AS LARGE AS
POSSIBLE FOR LEGIBILITY
CTA ON-SCREEN
DURATION
CTA SHOULD PREFERABLY
APPEAR IN THE FIRST 5
SECONDS & STAY ON SCREEN
FOR DURATION OF THE
COMMERCIAL OR 80% OF THE AD
CTA DESIGN
4 DIFFERENT CTA STYLES ARE
AVAILABLE. WE CAN ALSO
OFFER BESPOKE VARIATIONS.
PLEASE LIAISE TO YOUR CLIENT
SERVICES MANAGER
CTA ON-SCREEN
MESSAGE
• CLEARLY STATE THE VALUE
PROPOSITION
• INCLUDE THE WORDMARK
“SHAZAM” AT THE START
• IS A COMPLETE SENTENCE
AND WRITTEN IN SENTENCE
CASE
• DOES NOT EXCEED 8 WORDS,
OR 2 LINES
• MAY USE MOST FONTS FOR
ALL COPY EXCEPT THE
WORDMARK “SHAZAM”

10. OPTION 1
OPTION 2
OPTION 3
SIMPLE MORE COMPLEX
CLASSIC RESULT
FULL SCREEN HTML5 RESULTDIRECT TO MOBILE SITE
SHAZAM RESULTS: OPTIONS

11. Example URL: http://www.downtowncalvinklein.com/
Reporting Available
Shazam will provide:
1. Daily automated report –Tags
2. Weekly tag volumes
3. Time spent within the app
Tracking
1. Once we have connected you to
your mobile optimized
destination we cannot track
clicks or user interaction within
the site
2. Shazam cannot implement
tracking pixels
3. Shazam can use third party
click URLs.
PRODUCTION TIMELINE:
5 WORKING DAYS
Direct users directly from your Shazam-
enabled media content to your mobile
site.
Please provide a fully optimized mobile
destination URL which Shazam will
redirect to once Shazaming is complete.
The mobile destination will sit within the
Shazam app so user can always revisit
this in My Tags history.
OPTION 1: DIRECT TO MOBILE SITE

12. PRODUCTION TIMELINE:
10 WORKING DAYS
Reporting Available
Shazam will provide:
1. Daily automated report
- Tags
2. Weekly report
- Tags by day
- Lead/Tile clicks by week
- Interaction Rate
3. Time spent within the app
Tracking
1. Shazam cannot implement tracking pixels
2. Shazam can use third party click URLs
• The top image is 800w x 800h pixels
• Non-clickable
• PNG or JPG format, 72PDI
• Header & sub header optional limited to 40
characters each including spaces
• Gradient optional
• Sharing Bar is optional (see slide 13)
Leader and Tiles act as a passage to branded content:
LEADERBOARD: Optional. Icon file size 608x192 ,
40KB
TILES: Icon size 296x296 , 40KB. Can use up to 8 tiles
•PNG or JPG format
•Title across Tiles and Leader is optional- character limit:
20 including spaces
FUNCTIONALITY: Modules link to any site containing
•Video Play (YouTube or hosted)
•Mobile optimized destination – internal or external
• Link to download an app/app store
•Click to full screen creative, competitions, games
•Custom Galleries, YouTube grid, Instagram Gallery
etc.
•Help Improve Shazam – a short pre-built survey to
collect details of the users experience for research
OPTION 2: CLASSIC RESULT

13. STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.
Twitter Sharing
Text needs to be
supplied within the
140 character limited. Facebook
Sharing
Sub text needs to be
supplied. Imagery
and Main Text is
generated
automatically from
the tag result set up.
Email Sharing
Subject Line is the
same as the
Facebook text, but
the Body Text can be
personalised
A variety of sharing options are also available from a Classic Tag Result. Different share text can be set
up for Facebook, Twitter and email – or each option can carry the same text/message.
SHARING OPTIONS

14. PRODUCTION TIMELINE:
A. 5 WORKING DAYS – CLIENT DELIVERY
B. 15 WORKING DAYS –SHAZAM DELIVERY
Route A – Client build
HTML5 destination.
In this instance all that is
needed is the click
through destination URL.
Route B – Shazam to
design and build HTML5
result. Shazam will work
closely with the client &
lead them through the
process of identifying the
best possible user journey.
Shazam will handle the
design & deliver process
throughout.
OPTION 3: FULLSCREEN HTML5 Reporting Available
Shazam will provide:
1. Daily automated report –Tags
2. Weekly tag volumes
3. Time spent within the app
Tracking
If our creative partner are building
the HTML5 solution reporting and
tracking is available.
Depending on the creative partner
we can also support additional 3rd
party tracking for some builds.
If you or your client are building
a HMTL5 experience we make it
compulsory that they share the
click data with us so we can
benchmark and provide valuable
feedback post campaign.

15. STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.
A full screen unit at Retina Resolution is:
 640w x 1008h (Initial tag, with no bottom nav)
 640w x 910h (viewing tag result from My Tags with bottom nav)
A Full Screen unit at Non retina would be:
 320w x 504h (no bottom nav)
 320w x 455h (with bottom nav)
(Though building for Retina is always recommended. The suggestion is that units
should be made taller but with scrolling enabled whenever possible.)
A full screen iPad unit at Retina Resolution is:
 PORTRAIT: 768px(1536)x890px(1780)
 LANDSCAPE: 924px(1848)x704px(1408)
For initial load it's best practice to keep it between 400kb-700kb. For a single page
unit we recommend under 1mb, but pages can then be built on top of this.
For multiple page units its best to use your own discretion considering this is going
to load on mobile phones.No bottom Nav
With bottom Nav
HTML5 SPECS: CLIENT BUILD (RouteA)

16. Please ensure your site/builds servers are capable and able to handle up to 2000 requests per
second. Keep hosting in mind when developing pages, and aim to optimise the size of the pages
in order to limit the workloads of the servers. Be careful about image sizes, fonts and the loading
elements on the visits. An acceptable size is between 500kb to 1MB.
We have campaigns that have had a 40% ‘loading fail’
The in-app browser (safari/chrome) does not support the following features:
 Apps hosted within Facebook
 Photo/video uploads
 Landscape view
 MP3 downloads
If your direct-to-full-screen/html5 or mobile destination contains any of the above we will need to
launch the link externally so that it loads within the native browser on the users mobile device.
Unfortunately, it is not possible to program an external launch from the point of tagging, however
we have 4 ways in which we can work around this.
DIRECT TO SITE/HTML5: PLEASE CONSIDER

17. ‘What’s this Song?’
Gives detail on the track
information. Only applicable
if your ad contains
commercially available
music.
ADDITIONAL REQUIREMENTS Music in the ad
DIRECT TO MOBILE
SITE
CLASSIC RESULT
FULL SCREEN
HTML5 RESULT

18. STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.
Full QA testing is essential to aid campaign’s overall success. Purpose of the testing period is to eliminate
any hidden glitches across all major platforms, ensuring smooth running of all features & providing detailed
feedback to maximize the effectiveness of the creative. Stages involved are:
1
• Recognition success rate of all audios associated with the campaign against
Shazam database across relevant language / region settings
2
• All Track IDs associated with the campaign are verified in Shazam’s reporting tools
3
• Functionality of all features in the tag result is tested across major devices
including tablets
4
• Improvements recommendations phase
5
• Shazam internal / client sign off
QA: TESTING PROCESS

19. Thank You!

20. APPENDIX

21. Audio upload for recognition
In order for your Shazam for TV campaign to be Shazamable, we need to have good quality audio for your advert.
Once audio is submitted to Shazam, you must not make changes to it.
* this excludes any changes that are made to the volume. Volume changes will not affect Shazam’s recognition ability.
The audio used in the campaign should be provided in the following formats:
• Preferred format: .wav (Stereo, 16 bit)
• Other audio formats accepted but may require additional time: mp3 (192 kbps or higher, constant bit rate only) or .mov
Additional tracks will be subject to change
Pitch shifting
Shazam may need to perform pitch shifting on your audio. Let’s go through what this means:
Shazam needs to test each audio source to see whether it returns a commercial music tag or not. If it does, we will pitch shift the audio and return this back to you for you to overlay on the final TVC for the SFTV
experience to work.
We shift the pitch by +/- 1% - This equates to 17 cents. There are 100 cents in a semitone (the distance between 2 notes on a standard piano). The difference is about a 5th of the space between 2 notes on a piano
Don’t worry about your audio sounding different after pitch shifting. Changes made as a result of the pitch shifting process are inaudible to the human ear
If no pitch shifting is required Shazam will ingest the audio files as supplied
Cinema audio
Cinema adverts in Dolby 5:1 surround will be made up of 6 stems of audio (1 for each speaker)- Centre, Left, Left surround, Back, Right, Right surround.
In order for your Cinema ad to be Shazam’able, each individual stem must be pitch shifted and ingested into our system.
These will need to be tested before and after the picture is locked to final sound. We advise renting a Dolby suite to test in a Cinema environment prior to campaign launch.
! Please be aware!
Our pitch shifting process can sometimes affect the overall volume of audio by fractions of a decibel. When working with carefully mixed and mastered files, for Cinema ads especially, there is potential for the volume
to be unintentionally altered to a point where it is no longer within broadcast levels. There are 3 avenues in which we can go down to try and avoid these problems:
Shazam receive and pitch shift PRE-MASTERED audio files. Once audios have been returned back to you, the final mix can be carried out.
Shazam agree a pitch shift value that YOU incorporate into your final mix
We pitch shift and return FINAL audio files to which you then amend any undesired fluctuations in volume
* The same scenario can sometimes occur with TV audio. If you have strict specifications to adhere to it is advisable that you leave extra time for audio work to be completed
Time frames
Audio files will need to be sent over at least 7 days before a campaign is due to go live.
For Cinema adverts we require double the amount of time, 14 days, due to the larger number of audio files and testing that is required.
PITCH SHIFTING : IN DETAIL

22. Cropping the 800x800 is unique to the operating system and phone model. Although large parts of the image are
cropped these are partially visible on some devices as well as ‘My Tags’ image, so it is important to maintain
visual fidelity even in the cropped areas. Because of the text overlays, it is important to limit the text and logos in
the main image. Text and logos should be positioned only in the ‘safe’ areas toward the top center of the image.
See below:
Please speak to your Client Services manager for full details on the 800x800 and a psd template to test your image.
CLASSIC RESULT: 800x800

23. THANK YOU