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KM 3 – KM Systems 1 / Processes 2
Socio-technical KM Systems – reference architecture
The core element: Knowledge Communities
KM Processes 2: Network and Collaborate in Knowledge Area –
the basis for social networking and much more
Masterclass KM – SlideShare contribution, June 2014
http://de.slideshare.net/HoferAlfeisJ/presentations
Dr.-Ing. Josef Hofer-Alfeis
Consulting on Knowledge & Innovation Management
josef.hofer-alfeis@amontis.com
Design: Ron Hofer
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 2
KM Masterclass – Preface
The Masterclass Knowledge Management (KM) is
a set of six presentations describing and
explaining KM via definitions, concepts,
instruments and many practical examples, insights,
stories and exercises as well as links and
references.
The material is the result of 25 years of research,
consulting of challenging clients, discussions with
appreciated peers and communities as well as ten
years of lecturing on KM at various universities in
Germany and Austria including discussions with
many inspiring students, e.g.:
 Zeppelin University, Friedrichshafen
 University of the German Army, Munich
 University of Applied Science, Munich
 University of Applied Sciences for Economics
and Management, Munich
 Donau University Krems, Austria
 University Augsburg
Contents:
 KM 1 – Knowledge and KM
 KM 2 – KM Processes 1
 KM 3 – Soc.-t. KM Systems 1 / Processes 2
 KM 4 – Socio-technical KM-Systems 2
 KM 5 – Plan & Control Knowledge & KM
 KM 6 – KM and Idea / Innovation Mngt.
Any questions, remarks and ideas for
modification or improvement are appreciated –
please contact me, see slide „contact“ at the end
of the presentations.
Munich, May 2014, Josef Hofer-Alfeis
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 3
Socio-technical KM-Systems – reference architecture
Focus: The core element – Knowledge Communities
Focus: KM Processes 2 – Network and Collaborate in Knowledge Area
Agenda
delicious tags: WM-System-bereitstellen w-wm-planen-steuern
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 4
Leadership, Collaboration … Knowledge Culture
uReference architecture
Socio-technical KM system
Human
Organization Infrastructure/Techniques
Knowledge Marketplace
KM Processes:
improve
knowledge quality
Knowledge Community
Knowledge (content)
KM
Support
Organi-
zation
„checklist“ for KM implementation
see reading material:
IntegrKMintoBusiness Luzern-JournUCS HA.pdf
BITKOM WM_Prozess_Systematik 2009.pdf
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 5
Socio-technical KM system
example WIMIP https://www.xing.com/net/wimip/
30 active +140 lurking KM
practitioners from >130 companies
voluntary, self-organized, independent
two f2f-meetings/year,
virtual collaboration via social
media (XING, mixxt-WIKI, …)
connecting k. area:
implement and improve KM
in practice;
k. structures: instruments,
solutions, experiences,
innovation …;
k. specifities: practitioner
expert level, high actuality
rules and behaviour of moderators and
members …care-culture … open and
cooperative meetings …
3 moderators + 3 co-moderators,
WIMIP strategy team, meeting host
organize f2f-meeting,
facilitate online
discussion, improve
community, …
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 6
Socio-technical KM-Systems – reference architecture
Focus: The core element – Knowledge Communities
Focus: KM Processes 2 – Network and Collaborate in Knowledge Area
Agenda
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 7
social network
uVarious types of knowledge communities
self organization …. hierarchy
interest group
Community of Practice
Binding forces
Importance for business operations
Importance for innovation / renewal
delivery network … work
group … team
formal
organizational unit
Community Management
delicious tags: inWGebVernetzen-ZusArbeiten socialnetworking
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 8
http://cdn-
static.zdnet.com/i/story/70/00/014884/socialbusinesscommunitiesengage
mentpathtypes.png
http://www.enterpriseirregulars.com/61797/is-the-window-closing-on-
enterprise-customer-communities/ 02/2014
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 9
Business-created communities –
example ROCHE HR Marketing via
facebook, twitter, LinkedIn, XING,
e-fellows und YouTube
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 10
Example MERCK:
building social networking
with customers about certain
pharmaceutical products
(2014)
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 11
Create your own community platform – examples
www.ning.com http://smallcommunities.mixxt.org/
NING:
>2 MM Communities
with >100 MM users
(Oct. 2013)
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 12
NING is no longer
for free – alternatives
http://www.masternewmedia.org/ning-
alternatives-guide-to-the-best-social-
networking-platforms-and-online-group-
services/
or smallcommunities.mixxt.org
 good WIMIP experience
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 13
Open f2f adhoc communities for cross-company
experience sharing – example www.german-practice.de
some offerings 2013
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 14
In the ninety‘s:
 Gas & Oil, e.g. Shell Expert groups across oil platforms
 Automotive: Daimler Tech Clubs across factories
 IBM …
My own learning journey:
 Siemens:
 CoP KM (1997) … CoP InnoM
 Knowledge Community initiative (2000) 
 CoP for Merger & Acquisition Experts (restricted)
 KM practitioners community WIMIP for D/A/CH,
170 members from 125 organizations
see www.xing.com/net/wimip
Communities of Practice (CoP) – a KM success story
Origins and my own learning journey
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 15
social network
Knowledge communities – for short: basic difference …
self organization …. hierarchy
interest group
Community of Practice
Binding forces
Importance for business operations
Importance for innovation / renewal
delivery network … work
group … team
formal
organizational unit
Community Management
Nick Milton : The focus of a social network is social. The focus of a community of
practice, is practice. The social network helps build, maintain and strengthen social
ties. The community of practice helps build, maintain and strengthen knowledge of
practice. Sure, there may be some overlap, but the basic purpose is different.
http://www.linkedin.com/groups/difference-between-social-networks-communities-
1539.S.60752597?view=&srchtype=discussedNews&gid=1539&item=60752597&type=member&trk=eml-anet_dig-b_pd-ttl-cn&ut=3gIpG3OClBwkU1
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 16
uCommunity of Practice
in comparison to other organizational forms
Purpose Participants Motivation Duration
CoP
Formal
Work
Group
Project
Team
Informal
Network
Develop
skills; build
knowledge
Members
self select
Passion,
commitment,
expertise
As long as
there is interest
[in knowl. area]
Deliver a
product or
service
Accomplish
a specific
task
Collect and
share
business info
Everyone
reports to
group mgr.
Job require-
ments and
shared goals
Until next
reorgani-
zation
Staff assigned
by
management
Project
milestones &
goals
Until project
completion
Friends and
business
colleagues
Mutual
needs
As long as
reason to
connect
Source: Etienne Wenger and William Snyder, Harvard Business Review, 1999
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 17
Communities of Practice (CoP) – good practices
Siemens / TechnoWeb:
 every employee can create and
join communities
 ~1400 communities / 38k users
 support for emerging
communities to drive innovation
 ~250 Urgent Requests / week
2-5 estimated value ~1 Mio. €
Example of an Urgent Request:
BASF / connect.BASF (IBM Connections):
 central Community Management
 2600 comm‘s (open / moderated / restricted)
in 20 months (2012)
Schlumberger: 70+ communities
 central community management (3 FTE)
 annual community leaders elected democratically
 comm. leadership required for Schlumberger Fellow
Page 18 May 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved
435 Networks with all Sectors
Examples:
 Computational Fluid Dynamics
(E, H, I, IC, CT)
 Siemens Production System (E, H, I, IC, CT)
 Nondestructive Evaluation (E, H, I, IC, CT)
 Technology Scouting (E, H, I, IC, CT)
Key Figures
 > 1400 technology networks
 > 38.000 users
Corporate Problem Solving: Urgent Request
 Ø 30 Mio.€/year accumulated business impact
 Ø 7 Replies / Urgent Request
(w/o Author’s comment)
 Median: 31 minutes for first response
TechnoWeb supports open cross-Sector collaboration
# of networks with at least one member of A and B
A B
Number of TechnoWeb network with
members from both sectors
435
• 749
I&C
Industry
CT
• 619Energy Health
Data: March 2014
source: http://www.slideshare.net/heisss/wima-siemens-v11public
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 19
CoP
social
network
team, work group,
delivery network, …
interactive
communication
platform for …
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 20
Community of Practice – example WIMIP Industrie-Arbeitskreis WM in der Praxis
“Organizational structure” www.xing.com/net/wimip
potential WIMIP members ~ 2000?
Community of Practice WIMIP – ca. 170 members
(ca. 130 companies)
[strategy team – 6 + host + …]
core community – ~50 
moderators – 3 (+3 co-~)
sponsor - 0
WIMIP exsits since1997
membership only for KM practitioners, no …
in XING since 2006; ~ 500 contributions
in mixxt since 2011; members register 
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 21
uCoP model: “customers”, input and output,
organization, objectives … value proposition
Community
of Practice
all members
active members
Core Community
Moderator(s)
CoPmembers
knowledge
offering
knowledge
need
(Sponsor / Mentor)
“products/services” –
knowledge about:
• solutions, processes
• application cases
• relationships
• innovation …
CoPmembers
Community objectives … value proposition:
• experience exchange … learning beween practitioners
• definition … improvement … transfer of leading practices
• innovation … piloting new approaches
• mutual support and collaboration
• cross-organisational networking
• organisational positioning … lobbying
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 22
uCoP program and offers - example
Meetings for knowledge sharing and
collaboration (community rhythm)
 Bi-monthly morning meeting/TelCo/WebM.
 Half-year afternoon meeting/…
 Annual conference,
preferrably face-to-face
Virtual market places for knowledge sharing
and collaboration
 Question and answer forum
 Homepage: members … news … links …
 Document management … FAQ
 Networking & joint authoring (social media)
Groundwork / innovation / CoP improvement
(in teams of interested members), e.g.:
 Joint map of instruments / processes
 Learning journey to new approaches
good moderation practices:
• update round of all participants
• workshop for pre-selected topic
• discussion on ad hoc selected topic
• peer review
example: WIMIP Q&A Forum
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 23
CoP: with a little help of my friends …
source:
Only in Russia
http://www.powersho
w.com/view/2640e7-
YzRjO/Only_in_Rus
sia_powerpoint_ppt_
presentation
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 24
Basic requirement: shared understanding of CoP knowledge
area – example Vendor Management (VM) Community
Business processes of internal/external customers
Knowledge about:
“Product/
Service” of VM
“Supply/Produc-
tion” of VM
Relationship Mgt
of VM
Mgt. & Support
in VM
Business
Background of VM
Org. Interface Mgt.
• Legal
• Procurement
• Planungsabt. …
Vendor Relationship Mgt.
• Kontakte & Lieferanten-
Landschaft
• …
Contract Mgt. (Vertrags-Gestaltg,
-Verhandlg., -Überwachg, -Durchsetzg)
• Rahmen&Module einsetzen
• SLA-Einhaltung, … Retrofits steuern,
Vertrags-Strafen ...
Vendor Selection
& Evaluation
• Lief.-Entwicklung
• Review Meetings
• …
Budget-
Mgt.
VM-Lifecycle-
mgt., s. WBT
SLA-Mgt. QM (Lieferanten-
bewertung, …)
Process Mgt.
• Grundlagen
• Methoden …
InfoMgt/Comm.
• Vertragsextrakte
im Internet ber.
Project Mgt
• Eskalation
Economics
Subject Matter
• z.B. Operations,
Maintenance,
Support
Contract Law
Intercultural
Collaboration
Planing &
Administr.
Knowledge Mgt
• Community-Betrieb
• WM-Programm in ZusArbeit
Info-, Prozess-, Q- & HR-Mgt
Risk Mgt.
Understanding
the enterprise
Telecommuni-
cation
Technology
Telecommuni-
cation Business
Corporate Global
Strategies
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 25
Design the CoP model with key people:
▼ Work out CoP knowledge area (topic field)
 member-connecting knowledge areas
 content structure
▼ Negotiate CoP objectives
 member and business view
▼ Design CoP organization
 members – moderators – sponsor – …
▼ Develop CoP program / offers
 meetings, forums, projects, …
▼ Provide CoP infrastructure
▼ Start CoP – keep it lively – develop further
uBuilding Communities of Practice (CoP)
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 26
Measurement and evaluation:
 “The indicators we use for measuring this would be the usual ones, i.e. vibrancy,
growth, knowledge products generated, value identified by tracking its use through
testimonials and stories from members”
What can be systematic mechanisms that target collaboration and cooperation functions?
How can a knowledge network address the requirements of connect, share, and
collaborate evenly?
 … And absolutely go for cooperation above collaboration because cooperation and co-
creation have the biggest learning effect. We promote learning projects (instead of
working groups, belonging anyway more to the vertical thinking). Learning projects
designed as learning journeys with truly challenging questions nobody can answer,
make great sense for a networked approach. Check GIZ and Learn4dev promoting the
concept of learning journeys. http://www.sdc-learningandnetworking-blog.admin.ch/
Keep your CoP lively – examples
source: [km4dev-l] Beyond sharing: how can we encourage collaboration among network members? 21 March 2013
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 27
The Community of Practice on Communities of Practice
http://cpsquare.org/
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 28
 Community
Management is
needed – what is that?
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 29
uCommunity Management: action levels, major
activities and improvement options (examples)
Facilitation
• basic knowledge area / topic field
• member needs and motivation (WIFM) …
objectives and value proposition
• blend of members
• program / offers
• meetings, forums, …
• infrastructure (specific instruments, …)
• health check … improvement steps
landscape of communities
Provision, operation, support, training …
• governance, sponsorship & funding
• portfolio strategy and management
• organizational roles & responsibilities
• infrastructure (platform/social media,
set of instruments, templates, …)
• organizational positioning & promotion
• success measurements & controlling
• benchmarking, state & needs
analysis … interdisciplinary renewal
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 30
 landscape of practices … (strategic knowl. portfolio)  landscape of communities
 strategies: nurture and make visible … select and support … seed and coordinate
 range between two extreme positions of landscape management and community
organization (both inter-related):
 unlimited landscape of self-organized
Communities of Practice – „English Garden“
 limited portfolio of strongly managed
Delivery Networks / Work Groups – „French Park“
 typically: blended approaches – partly optimized
landscape of varies types of communities …
Community Management strategies
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 31
Unlimited landscape of self-organized Communities of Practice
vs. limited portfolio of coordinated Delivery Networks?
http://www.linkedin.com/groups/virtual-Communities-Practice-limited-unlimited-
1539.S.139917162?view=&srchtype=discussedNews&gid=1539&item=139917162&type=member&trk=eml-anet_dig-b_mc-ttl-cn&ut=2uOCIkoQ0BxBo1
Sept 2012
58 comments!
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 32
Comparison of advantages
Unlimited Landscape of self-organized
Communities of Practice
„English Garden“
 demand-driven – more motivation of
members for „their“ CoP / knowledge area
– moderator is critical
 viability, depth and diversity by wider range
/ critical mass for active membership
 emergent communities 
renewal and innovation drivers
Limited Portfolio of coordinated Delivery Networks /
Work Groups –
„French Park“
 business strategy driven –
community management is critical
 complementary groups – less duplication and
confusion – transparency, e.g. for new members
 smaller high-membership, high-quality Delivery
Networks  more efficient knowledge sharing
and collaboration
more mature and stable
 operational performance
knowledge portfolio …
landscape of practices
landscape of communities
more viable and changing
 change and innovation
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 33
Comparison of advantages
Unlimited Landscape of self-organized
Communities of Practice
„English Garden“
 demand-driven – more motivation of
members for „their“ CoP / knowledge area
– moderator is important
 viability, depth and diversity by wider range
/ critical mass for active membership
 emergent communities 
renewal and innovation drivers
Limited Portfolio of coordinated Delivery Networks /
Work Groups –
„French Park“
 easier to be business strategy driven
– community management is important
 complementary groups – less duplication and
confusion – transparency, e.g. for new members
 smaller high-membership, high-quality Delivery
Networks  more efficient knowledge sharing
and collaboration
more mature and stable
 operational performance
knowledge portfolio …
landscape of practices
landscape of communities
more viable and changing
 change and innovation
supporting change to self-organized
social networking and collaboration
Enterprise 2.0 / Management 2.0 / …
networking with customers, external
experts, … anybody
 social business … open innovation …
crowd intelligence … crowd sourcing
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 34 source: http://de.slideshare.net/ahemre/cartoons-34913910?utm_source=slideshow&utm_medium=ssemail&utm_campaign=upload_digest
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 35
Socio-technical KM-Systems – reference architecture
Focus: The core element – Knowledge Communities
Focus: KM Processes 2 – Network and Collaborate in Knowledge Area
Agenda
delicious tags: inWGebVernetzen-ZusArbeiten WVerteilen-Vernetzen socialnetworking tagging Blog-Wiki Organisation Micro-Blog
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 36
uKM detail processes for Improve/adapt knowledge quality:
Instrument sets (“toolboxes”) for any knowledge worker
mehr-Dein-D
• deepen
knowledge (K)
• codify K
• distribute &
network K
• locate K
and learn
• debrief K
and transfer
• network and
collaborate in
knowledge area
multi-Done-D
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 37
adhoc collaboration - examples
 social bookmarking 
 via social networks 
 negotiating dates and content 
 joint document generation 
 networking people  KnowledgeCafe, ...
organized collaboration – examples
 consulting, coaching, mentoring
 via team and CoP 
 via cross-company / inter-disciplinary projects, …
uNetwork and Collaborate in Knowledge Area
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 38
Social bookmarking – example delicious
http://www.delicious.com/HoferAlfeisJ
 when using several computers
 when investigating about a
subject (search, tag search, …)
 core benefit: re-use of
internet search work results
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 39
My social bookmarking tag cloud 2013 in delicious
 profile?
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 40
browsing through the link
space for inspirations … (1)
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 41
browsing through the link
space for inspirations … (2)
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 42
browsing through the link
space for inspirations … (3)
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 43
browsing through the link
space for inspirations … (4)
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 44
browsing through the link
space for inspirations … (5)
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 45
Hi Josef,
In the future, we plan to possibly implement ads which would be how we create revenue on Delicious.
As it currently stands, our main goal is to improve Delicious in an attempt to grow the service and
make the best possible experience for our users.
Rest assured that we have no plans to sell users data, but rather simply to monetize through
advertising as the site and user base continue to grow. Hope that helps! Matt
On Fri, Jan 24, 2014 at 1:03 AM, Josef Hofer-Alfeis <josef.hofer-alfeis@amontis.com> wrote:
My question: How does delicious earn money?
I do promote delicious social bookmarking in my university lectures and seminars on knowledge and
innovation management. Several times I have been asked by participants this question, especially as
Europeans are nowadays rather sensitive for data and identity security issues.
Best Regards, Josef Hofer-Alfeis
How does delicious earn money?
Antwort vom 27.1.2014
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 46
Social bookmarking –
many service options
Quelle: http://www.ebizmba.com/articles/social-
bookmarking-websites
invitation to share your link via …
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 47
Network and Collaborate in Knowledge Area
via social networks – currently hot topics
generate rich discussions
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 48
JHAs LinkedIn groups (11/13)
new discussion / contribution|
from selected experts
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 49
Find additional useful groups
by recommendation via appreciated expert
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 50
Advice for best use of LinkedIn - examples
http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-
Sheet-for-Mastering-LinkedIn.aspx 2014/04
http://de.slideshare.net/kcclaveria/rock-linkedin-
32792724?utm_source=slideshow&utm_medium=ssemai
l&utm_campaign=weekly_digest
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 51
negotiating
dates and
content –
examples with
doodle
www.doodle.com/main.html
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 52
distributed and collaborative work on documents – examples
https://docs.google.com or http://www.box.net/home/
members register for the local
Munich KM community jointly
managed by two moderators
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 53
Simultaneously write and edit on a joint „pad“ - titanpad.com
example: joint session or meeting notes
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 54
Simultaneously design a knowledge structure in a virtual team
session – example webIDEApro www.webideapro.com / www.a-i-a.com/k-net
additional tools, see
google+ hangouts
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 55
Adhoc f2f networking & collaboration: Knowledge Cafe
source: David Gurteen, www.gurteen.com
preparation
 tables for 4-10 participants
 explain proceeding
 build starting groups
 introduce discussion topic
group discussion
 3 x ca. 10 minutes discussion
 then 2-3 persons change
table at each table
plenum discussion
 discuss individual insights
and experiences
 discuss eventually result
cultural setting:
 everybody is equal, no moderator /
ambassador (like with WorldCafe)
 no pressure, nobody must contribute
examples:
SIEMENS sales people
on tables with 4-8 persons
create strategic program
in 2 days
ROCHE R&D discuss innovation management
activities in 5 groups and appreciate direct
feedback and new contacts
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 56
Unconferencing – KnowledgeCamp
see e.g. http://knowledgecamp.mixxt.org/networks/files/folder.1404
47 sessions in 2 days
 rich contributions
in general
*KnowledgeCamp = BarCamp ~ BootCamp
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 57
 MFG Baden-Württemberg:
„lunch bingo“ – everbody can apply for one of free 2-people lunch invitations
(6 times per year)
 ROCHE approaches (2012/13):
(A) „Network-Lunch“ – 4 people from different organizational units are invited for a
special lunch
(B) a specific „networker table“ is provided in the lunch casino
 BASF (2013):
mobility management platform flinc supports joint car rides with colleagues
 SIEMENS:
an elegant cafeteria connected to the lunch casino attracts R&D people to chat
away
 …
Additional approaches to support adhoc f2f networking
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 58
adhoc collaboration - examples
 social bookmarking 
 via social networks 
 negotiating dates and content 
 joint document generation 
 networking people  KnowledgeCafe, ...
organized collaboration – examples
 consulting, coaching, mentoring
 via team and CoP 
 via cross-company / inter-disciplinary projects, …
uNetwork and Collaborate in Knowledge Area
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 59
Some Lessons Learned with online CoP communication
More reaction and better response
• by introducing yourself with respect to
the forum / community / knowledge area
• by refering to one or more contributions before
• by posting good questions with clear requirements and eventually
some context information
source, e.g. Burke, M. et al: „Introductions and Requests: Rhetorical Straegies that elicit
response in online-communities“, CMU Pittsburgh, via km4dev, 2007
examples
 „I have been lurking for a few months ...“
 “To join the nodding party, I'm nodding in agreement with both
Nancy and Stephan: until you do not …”
 “Working in research and development, the question on my
mind was whether these are coherent teams of people …”
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 60
Q&A forum of the CoP of KM practitioners WIMIP in XING
https://www.xing.com/net/pria6499ax/wimip/wimip-frage-antwort-forum-auch-fur-angebote-
nachfragen-bitte-unbedingt-die-artikel-dieses-forums-abonnieren-119714/community-of-practice-
experten-netzwerk-selbstorganisiert-oder-gesteuert-wie-ein-team-45941361/ for members only
moderator tasks: invite to participate, summarize
(wiki) … integrate contradictory solutions, …
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 61
http://www.km
4dev.org/grou
p/online-peer-
assist-
experiments
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 62
 http://www.sdc-learningandnetworking.ch/en/Home/SDC_KM_Tools 
 http://www.kstoolkit.org/KSTools 
 KM Method Cards www.straightsknowledge.com
 www.facebook.com/pages/Toolbox/438264669556545?id=4382646695
56545&sk=app_158086484245654
 …
Rich sources for KM processes /
instruments / tools with descriptions and advice - examples
peer assist
see reading material:
Knowledge Sharing Methods & Tools - Facilitators Guide.pdf
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 63
Describe an example of a useful CoP,
you are familiar with:
 who are members?
who moderates the CoP?
is there a sponsor?
 why does the CoP exist? which knowledge area is core to the CoP work?
 which program / activities has the CoP?
 which KM processes / instruments are applied?
 are there group rules? what characterizes the CoP culture?
 how would you measure how useful the CoP is?
Group exercise
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 64
Socio-technical KM-Systems 1 –
reference architecture
The core element – Knowledge Communities
• Social media – social networks
• Communities of Practice
• Community Management
KM Processes 2 –
Network and Collaborate in Knowledge Area
• adhoc collaboration
• organized collaboration
Summary & discussion
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 65
Contact
Dr.-Ing. Josef Hofer-Alfeis
Consulting for Knowledge and Innovation Management
Josef-Sterr-Str. 4, 81377 München, Germany
T +49 89 85661623
M +49 173 9775943
Email josef.hofer-alfeis@amontis.com
Skype JHofer-Alfeis
BrainGuide http://www.brainguide.de/dr-ing-josef-hofer-alfeis/persondetail,1,,,,,69354.html
XING https://www.xing.com/profile/Josef_HoferAlfeis
Public Maven profile: http://www.maven.co/profile/5Anc2u3D
Twitter HoferAlfeisJ
Bookmarking http://del.icio.us/HoferAlfeisJ
Facebook http://www.facebook.com/profile.php?id=1800807835#!/
yasni http://person.yasni.de/josef-hofer-alfeis-17021.htm
Partner
Competence Center
Knowledge | Innovation | Intellectual Capital Mgt.
Amontis Consulting AG
Kurfürsten Anlage 34
D-69115 Heidelberg
www.amontis.com
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 66
Recommended KM Sources Dr.-Ing. Josef Hofer-Alfeis, 2014
BOOKS:
 Hofer-Alfeis, J.: Entwicklung und Umsetzung einer Wissensstrategie. In: Pircher, R. (Hrsg.):
Wissensmanagement, Wissenstransfer, Wissensnetzwerke - Konzepte, Methoden und
Erfahrungen. Publicis Publishing Books, new edition 2013
 Boisot, Max H.: Managing Knowledge Assets – Securing competitive advantage in the
information economy. New York: Oxford University Press, 1998, ISBN: 0-19-829607-X
 Learning to fly: practical knowledge management from leading and learning organisations –
Nov 2004, Chris Collison, Geoff Parcell, ISBN: 1841125091
 Doz, Yves, et al: From Global to Metanational. Harvard Business School Press, 2001.
ISBN: 0-87584-870-2
 Davenport, T. H., Probst, G.: Knowledge Management Case Book. Publicis Corp. Publishing
,2002. ISBN: 3895781819
 Auer, T.: ABC der Wissensgesellschaft, Doculine-Verlag D-72766 Reutlingen, ISBN 978-3-
9810595-4-0
LINKS:
 www.knowledgebusiness.com
 www.apqc.org/membership-knowledge-management
 www.pwm.at
 www.c-o-k.de/index.htm
 www.xing.com/net/pri3b94dax/knowledgemanagement/
 www.xing.com/net/wm
 www.wissenmanagen.net/
 www.cogneon.de
 www.eknowledgecenter.com
 Bookmark services from JHA:
 JHAs 30 InnoLinks (regularily updated) http://delicious.com/hoferalfeisj/jhas-30-innolinks
 Important discussion forums for KM & Innovations Mngt. (selction):
http://delicious.com/hoferalfeisj/top_-_innom_-_wm_-_foren
JOURNALS:
 Wissensmanagement (Fokus Anwenndung, Beratung, Anbieter)
 Journal of Knowledge Management (Fokus Forschung; englisch)
 KM Review (Fokus Anwendung; englisch)
http://www.melcrum.com/products/journals/kmr.shtml
COMMUNITIES OF PRACTICE / BODIES:
WIMIP – Community der KM Practitioners https://www.xing.com/net/wimip
Ges. für WM (GfWM); mit WM-Stammtischen zum Erfahrungsaustausch in vielen Städten,
z.B. gfwm-regional München: http://www.gfwm.de/group/121
BITKOM ArbKreis Knowledge Management, organisiert die jährl. KnowTech-Konferenz
PAPERS AND BOOK CONTRIBUTIONS FROM JHA:
 Improving Knowledge Management for Service Organizations, Munich Re,
Communities Meeting, Hohenkammer 2014
 Wissensmanagement mit Twitter, gfwm-Knowl-edgeCamp, Karlsruhe, 2012,
and more http://de.slideshare.net/HoferAlfeisJ/wissensmanagement-mit-
twitter?from=new_upload_email
 Hofer-Alfeis, J.: Wissensmanagement und Personalmanagement
- Synergien, Projektbeispiele und Erfahrungen - In: KnowTech Konferenzband
2011, www.knowtech.net
 ~: Firmeninterne Vernetzung und Zusammenarbeit der Innovations-Manager
und –Haupttreiber. Und: Wissensvernetzung von Firmen und externen
Forschern/Interessierten für Technologie-Innovation – „Technologie-
Innovations-Communities“ gfwm-KnowledgeCamp, Potsdam, 17.9.2011,
http://knowledgecamp.mixxt.org/networks/files/folder.10675
 Hofer-Alfeis, J., et al: D-A-CH Wissensmanagement Glossar ... - In: KnowTech
Konferenzband 2009, www.knowtech.net
 Hofer-Alfeis, J.: The Leaving Expert Debriefing to fight the retirement wave of
the ageing workforce. Int. J. Human Resources Development and
Management, Vol. 9, Nos. 2/3, 2009
 ~: Lässt sich der wirtschaftliche Erfolg von Wissensmanagement überhaupt
nachweisen? Keynote zum Workshop " WIEM 2009 - Messen, Bewerten und
Benchmarken des wirtschaftlichen Erfolgs von WM, WM2009, Solothurn
 ~: Das virtuelle Aktivitätstal bei sozialen Netzwerken - Diagnose und
Therapie - In: KnowTech Konferenzband 2008, www.knowtech.net
 ~: KM solutions for the Leaving Expert issue. JOURNAL OF KNOWLEDGE
MANAGEMENT j VOL. 12 NO. 4 2008, pp. 44-54,
 ~: Was leistet WM? Wissensmanagement, Heft 1/2008, S. 38-39;
 ~, Keindl, K.: Die Prozess-Systematik im Unternehmenseinsatz.
Wissensmanagement, Heft 2/2008, S. 38-39
 ~, Keindl, K. und BITKOM Ak KEM: BITKOM Leitfaden WM-Prozess-
Systematik, 2007, http://www.bitkom.org/de/publikationen/38337_45785.aspx
 ~: Wissensmanagement im prozess-orientierten Unternehmen. Beitrag in:
KnowTech Konferenzband 2006, www.knowtech.net
 ~: Mehrwert und Zukunft von Wissensmgt. liegen im trans-disziplinären
Vorgehen. In: KnowTech Konferenzband 2005, www.knowtech.net
 ~: Effective Integration of KM into the Business Starts with a Top-down
Knowledge Strategy. J. of Universal Comput. Science, vol. 9, no. 7 2003, 719-
728
Dr.-Ing. Josef Hofer-Alfeis, 2014 - 67
 Analysis of KM / InnoM state and needs via interviews with key people and design
of an inter-disciplinary KM / InnoM program
 Moderation of developing a knowledge strategy with the business strategy by the
management team
 Support of KM strategy definition, KM implementation and controlling
 Systematic and transparent design of expert career systems based on a
knowledge strategy
 Support with specific KM / InnoM instruments – examples:
 Debriefing of teams or leaving experts
 Development and improvement of communities of practice and other social networks
 Coaching by development of an individual knowledge strategy / KM program
Dr.-Ing. Josef Hofer-Alfeis:
Consulting Offerings for KM and Innovation Mngt. (InnoM)

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Km masterclass part3 km system1 processes2 ha20140530sls

  • 1. KM 3 – KM Systems 1 / Processes 2 Socio-technical KM Systems – reference architecture The core element: Knowledge Communities KM Processes 2: Network and Collaborate in Knowledge Area – the basis for social networking and much more Masterclass KM – SlideShare contribution, June 2014 http://de.slideshare.net/HoferAlfeisJ/presentations Dr.-Ing. Josef Hofer-Alfeis Consulting on Knowledge & Innovation Management josef.hofer-alfeis@amontis.com Design: Ron Hofer
  • 2. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 2 KM Masterclass – Preface The Masterclass Knowledge Management (KM) is a set of six presentations describing and explaining KM via definitions, concepts, instruments and many practical examples, insights, stories and exercises as well as links and references. The material is the result of 25 years of research, consulting of challenging clients, discussions with appreciated peers and communities as well as ten years of lecturing on KM at various universities in Germany and Austria including discussions with many inspiring students, e.g.:  Zeppelin University, Friedrichshafen  University of the German Army, Munich  University of Applied Science, Munich  University of Applied Sciences for Economics and Management, Munich  Donau University Krems, Austria  University Augsburg Contents:  KM 1 – Knowledge and KM  KM 2 – KM Processes 1  KM 3 – Soc.-t. KM Systems 1 / Processes 2  KM 4 – Socio-technical KM-Systems 2  KM 5 – Plan & Control Knowledge & KM  KM 6 – KM and Idea / Innovation Mngt. Any questions, remarks and ideas for modification or improvement are appreciated – please contact me, see slide „contact“ at the end of the presentations. Munich, May 2014, Josef Hofer-Alfeis
  • 3. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 3 Socio-technical KM-Systems – reference architecture Focus: The core element – Knowledge Communities Focus: KM Processes 2 – Network and Collaborate in Knowledge Area Agenda delicious tags: WM-System-bereitstellen w-wm-planen-steuern
  • 4. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 4 Leadership, Collaboration … Knowledge Culture uReference architecture Socio-technical KM system Human Organization Infrastructure/Techniques Knowledge Marketplace KM Processes: improve knowledge quality Knowledge Community Knowledge (content) KM Support Organi- zation „checklist“ for KM implementation see reading material: IntegrKMintoBusiness Luzern-JournUCS HA.pdf BITKOM WM_Prozess_Systematik 2009.pdf
  • 5. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 5 Socio-technical KM system example WIMIP https://www.xing.com/net/wimip/ 30 active +140 lurking KM practitioners from >130 companies voluntary, self-organized, independent two f2f-meetings/year, virtual collaboration via social media (XING, mixxt-WIKI, …) connecting k. area: implement and improve KM in practice; k. structures: instruments, solutions, experiences, innovation …; k. specifities: practitioner expert level, high actuality rules and behaviour of moderators and members …care-culture … open and cooperative meetings … 3 moderators + 3 co-moderators, WIMIP strategy team, meeting host organize f2f-meeting, facilitate online discussion, improve community, …
  • 6. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 6 Socio-technical KM-Systems – reference architecture Focus: The core element – Knowledge Communities Focus: KM Processes 2 – Network and Collaborate in Knowledge Area Agenda
  • 7. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 7 social network uVarious types of knowledge communities self organization …. hierarchy interest group Community of Practice Binding forces Importance for business operations Importance for innovation / renewal delivery network … work group … team formal organizational unit Community Management delicious tags: inWGebVernetzen-ZusArbeiten socialnetworking
  • 8. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 8 http://cdn- static.zdnet.com/i/story/70/00/014884/socialbusinesscommunitiesengage mentpathtypes.png http://www.enterpriseirregulars.com/61797/is-the-window-closing-on- enterprise-customer-communities/ 02/2014
  • 9. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 9 Business-created communities – example ROCHE HR Marketing via facebook, twitter, LinkedIn, XING, e-fellows und YouTube
  • 10. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 10 Example MERCK: building social networking with customers about certain pharmaceutical products (2014)
  • 11. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 11 Create your own community platform – examples www.ning.com http://smallcommunities.mixxt.org/ NING: >2 MM Communities with >100 MM users (Oct. 2013)
  • 12. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 12 NING is no longer for free – alternatives http://www.masternewmedia.org/ning- alternatives-guide-to-the-best-social- networking-platforms-and-online-group- services/ or smallcommunities.mixxt.org  good WIMIP experience
  • 13. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 13 Open f2f adhoc communities for cross-company experience sharing – example www.german-practice.de some offerings 2013
  • 14. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 14 In the ninety‘s:  Gas & Oil, e.g. Shell Expert groups across oil platforms  Automotive: Daimler Tech Clubs across factories  IBM … My own learning journey:  Siemens:  CoP KM (1997) … CoP InnoM  Knowledge Community initiative (2000)   CoP for Merger & Acquisition Experts (restricted)  KM practitioners community WIMIP for D/A/CH, 170 members from 125 organizations see www.xing.com/net/wimip Communities of Practice (CoP) – a KM success story Origins and my own learning journey
  • 15. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 15 social network Knowledge communities – for short: basic difference … self organization …. hierarchy interest group Community of Practice Binding forces Importance for business operations Importance for innovation / renewal delivery network … work group … team formal organizational unit Community Management Nick Milton : The focus of a social network is social. The focus of a community of practice, is practice. The social network helps build, maintain and strengthen social ties. The community of practice helps build, maintain and strengthen knowledge of practice. Sure, there may be some overlap, but the basic purpose is different. http://www.linkedin.com/groups/difference-between-social-networks-communities- 1539.S.60752597?view=&srchtype=discussedNews&gid=1539&item=60752597&type=member&trk=eml-anet_dig-b_pd-ttl-cn&ut=3gIpG3OClBwkU1
  • 16. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 16 uCommunity of Practice in comparison to other organizational forms Purpose Participants Motivation Duration CoP Formal Work Group Project Team Informal Network Develop skills; build knowledge Members self select Passion, commitment, expertise As long as there is interest [in knowl. area] Deliver a product or service Accomplish a specific task Collect and share business info Everyone reports to group mgr. Job require- ments and shared goals Until next reorgani- zation Staff assigned by management Project milestones & goals Until project completion Friends and business colleagues Mutual needs As long as reason to connect Source: Etienne Wenger and William Snyder, Harvard Business Review, 1999
  • 17. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 17 Communities of Practice (CoP) – good practices Siemens / TechnoWeb:  every employee can create and join communities  ~1400 communities / 38k users  support for emerging communities to drive innovation  ~250 Urgent Requests / week 2-5 estimated value ~1 Mio. € Example of an Urgent Request: BASF / connect.BASF (IBM Connections):  central Community Management  2600 comm‘s (open / moderated / restricted) in 20 months (2012) Schlumberger: 70+ communities  central community management (3 FTE)  annual community leaders elected democratically  comm. leadership required for Schlumberger Fellow
  • 18. Page 18 May 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 435 Networks with all Sectors Examples:  Computational Fluid Dynamics (E, H, I, IC, CT)  Siemens Production System (E, H, I, IC, CT)  Nondestructive Evaluation (E, H, I, IC, CT)  Technology Scouting (E, H, I, IC, CT) Key Figures  > 1400 technology networks  > 38.000 users Corporate Problem Solving: Urgent Request  Ø 30 Mio.€/year accumulated business impact  Ø 7 Replies / Urgent Request (w/o Author’s comment)  Median: 31 minutes for first response TechnoWeb supports open cross-Sector collaboration # of networks with at least one member of A and B A B Number of TechnoWeb network with members from both sectors 435 • 749 I&C Industry CT • 619Energy Health Data: March 2014 source: http://www.slideshare.net/heisss/wima-siemens-v11public
  • 19. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 19 CoP social network team, work group, delivery network, … interactive communication platform for …
  • 20. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 20 Community of Practice – example WIMIP Industrie-Arbeitskreis WM in der Praxis “Organizational structure” www.xing.com/net/wimip potential WIMIP members ~ 2000? Community of Practice WIMIP – ca. 170 members (ca. 130 companies) [strategy team – 6 + host + …] core community – ~50  moderators – 3 (+3 co-~) sponsor - 0 WIMIP exsits since1997 membership only for KM practitioners, no … in XING since 2006; ~ 500 contributions in mixxt since 2011; members register 
  • 21. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 21 uCoP model: “customers”, input and output, organization, objectives … value proposition Community of Practice all members active members Core Community Moderator(s) CoPmembers knowledge offering knowledge need (Sponsor / Mentor) “products/services” – knowledge about: • solutions, processes • application cases • relationships • innovation … CoPmembers Community objectives … value proposition: • experience exchange … learning beween practitioners • definition … improvement … transfer of leading practices • innovation … piloting new approaches • mutual support and collaboration • cross-organisational networking • organisational positioning … lobbying
  • 22. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 22 uCoP program and offers - example Meetings for knowledge sharing and collaboration (community rhythm)  Bi-monthly morning meeting/TelCo/WebM.  Half-year afternoon meeting/…  Annual conference, preferrably face-to-face Virtual market places for knowledge sharing and collaboration  Question and answer forum  Homepage: members … news … links …  Document management … FAQ  Networking & joint authoring (social media) Groundwork / innovation / CoP improvement (in teams of interested members), e.g.:  Joint map of instruments / processes  Learning journey to new approaches good moderation practices: • update round of all participants • workshop for pre-selected topic • discussion on ad hoc selected topic • peer review example: WIMIP Q&A Forum
  • 23. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 23 CoP: with a little help of my friends … source: Only in Russia http://www.powersho w.com/view/2640e7- YzRjO/Only_in_Rus sia_powerpoint_ppt_ presentation
  • 24. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 24 Basic requirement: shared understanding of CoP knowledge area – example Vendor Management (VM) Community Business processes of internal/external customers Knowledge about: “Product/ Service” of VM “Supply/Produc- tion” of VM Relationship Mgt of VM Mgt. & Support in VM Business Background of VM Org. Interface Mgt. • Legal • Procurement • Planungsabt. … Vendor Relationship Mgt. • Kontakte & Lieferanten- Landschaft • … Contract Mgt. (Vertrags-Gestaltg, -Verhandlg., -Überwachg, -Durchsetzg) • Rahmen&Module einsetzen • SLA-Einhaltung, … Retrofits steuern, Vertrags-Strafen ... Vendor Selection & Evaluation • Lief.-Entwicklung • Review Meetings • … Budget- Mgt. VM-Lifecycle- mgt., s. WBT SLA-Mgt. QM (Lieferanten- bewertung, …) Process Mgt. • Grundlagen • Methoden … InfoMgt/Comm. • Vertragsextrakte im Internet ber. Project Mgt • Eskalation Economics Subject Matter • z.B. Operations, Maintenance, Support Contract Law Intercultural Collaboration Planing & Administr. Knowledge Mgt • Community-Betrieb • WM-Programm in ZusArbeit Info-, Prozess-, Q- & HR-Mgt Risk Mgt. Understanding the enterprise Telecommuni- cation Technology Telecommuni- cation Business Corporate Global Strategies
  • 25. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 25 Design the CoP model with key people: ▼ Work out CoP knowledge area (topic field)  member-connecting knowledge areas  content structure ▼ Negotiate CoP objectives  member and business view ▼ Design CoP organization  members – moderators – sponsor – … ▼ Develop CoP program / offers  meetings, forums, projects, … ▼ Provide CoP infrastructure ▼ Start CoP – keep it lively – develop further uBuilding Communities of Practice (CoP)
  • 26. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 26 Measurement and evaluation:  “The indicators we use for measuring this would be the usual ones, i.e. vibrancy, growth, knowledge products generated, value identified by tracking its use through testimonials and stories from members” What can be systematic mechanisms that target collaboration and cooperation functions? How can a knowledge network address the requirements of connect, share, and collaborate evenly?  … And absolutely go for cooperation above collaboration because cooperation and co- creation have the biggest learning effect. We promote learning projects (instead of working groups, belonging anyway more to the vertical thinking). Learning projects designed as learning journeys with truly challenging questions nobody can answer, make great sense for a networked approach. Check GIZ and Learn4dev promoting the concept of learning journeys. http://www.sdc-learningandnetworking-blog.admin.ch/ Keep your CoP lively – examples source: [km4dev-l] Beyond sharing: how can we encourage collaboration among network members? 21 March 2013
  • 27. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 27 The Community of Practice on Communities of Practice http://cpsquare.org/
  • 28. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 28  Community Management is needed – what is that?
  • 29. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 29 uCommunity Management: action levels, major activities and improvement options (examples) Facilitation • basic knowledge area / topic field • member needs and motivation (WIFM) … objectives and value proposition • blend of members • program / offers • meetings, forums, … • infrastructure (specific instruments, …) • health check … improvement steps landscape of communities Provision, operation, support, training … • governance, sponsorship & funding • portfolio strategy and management • organizational roles & responsibilities • infrastructure (platform/social media, set of instruments, templates, …) • organizational positioning & promotion • success measurements & controlling • benchmarking, state & needs analysis … interdisciplinary renewal
  • 30. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 30  landscape of practices … (strategic knowl. portfolio)  landscape of communities  strategies: nurture and make visible … select and support … seed and coordinate  range between two extreme positions of landscape management and community organization (both inter-related):  unlimited landscape of self-organized Communities of Practice – „English Garden“  limited portfolio of strongly managed Delivery Networks / Work Groups – „French Park“  typically: blended approaches – partly optimized landscape of varies types of communities … Community Management strategies
  • 31. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 31 Unlimited landscape of self-organized Communities of Practice vs. limited portfolio of coordinated Delivery Networks? http://www.linkedin.com/groups/virtual-Communities-Practice-limited-unlimited- 1539.S.139917162?view=&srchtype=discussedNews&gid=1539&item=139917162&type=member&trk=eml-anet_dig-b_mc-ttl-cn&ut=2uOCIkoQ0BxBo1 Sept 2012 58 comments!
  • 32. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 32 Comparison of advantages Unlimited Landscape of self-organized Communities of Practice „English Garden“  demand-driven – more motivation of members for „their“ CoP / knowledge area – moderator is critical  viability, depth and diversity by wider range / critical mass for active membership  emergent communities  renewal and innovation drivers Limited Portfolio of coordinated Delivery Networks / Work Groups – „French Park“  business strategy driven – community management is critical  complementary groups – less duplication and confusion – transparency, e.g. for new members  smaller high-membership, high-quality Delivery Networks  more efficient knowledge sharing and collaboration more mature and stable  operational performance knowledge portfolio … landscape of practices landscape of communities more viable and changing  change and innovation
  • 33. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 33 Comparison of advantages Unlimited Landscape of self-organized Communities of Practice „English Garden“  demand-driven – more motivation of members for „their“ CoP / knowledge area – moderator is important  viability, depth and diversity by wider range / critical mass for active membership  emergent communities  renewal and innovation drivers Limited Portfolio of coordinated Delivery Networks / Work Groups – „French Park“  easier to be business strategy driven – community management is important  complementary groups – less duplication and confusion – transparency, e.g. for new members  smaller high-membership, high-quality Delivery Networks  more efficient knowledge sharing and collaboration more mature and stable  operational performance knowledge portfolio … landscape of practices landscape of communities more viable and changing  change and innovation supporting change to self-organized social networking and collaboration Enterprise 2.0 / Management 2.0 / … networking with customers, external experts, … anybody  social business … open innovation … crowd intelligence … crowd sourcing
  • 34. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 34 source: http://de.slideshare.net/ahemre/cartoons-34913910?utm_source=slideshow&utm_medium=ssemail&utm_campaign=upload_digest
  • 35. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 35 Socio-technical KM-Systems – reference architecture Focus: The core element – Knowledge Communities Focus: KM Processes 2 – Network and Collaborate in Knowledge Area Agenda delicious tags: inWGebVernetzen-ZusArbeiten WVerteilen-Vernetzen socialnetworking tagging Blog-Wiki Organisation Micro-Blog
  • 36. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 36 uKM detail processes for Improve/adapt knowledge quality: Instrument sets (“toolboxes”) for any knowledge worker mehr-Dein-D • deepen knowledge (K) • codify K • distribute & network K • locate K and learn • debrief K and transfer • network and collaborate in knowledge area multi-Done-D
  • 37. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 37 adhoc collaboration - examples  social bookmarking   via social networks   negotiating dates and content   joint document generation   networking people  KnowledgeCafe, ... organized collaboration – examples  consulting, coaching, mentoring  via team and CoP   via cross-company / inter-disciplinary projects, … uNetwork and Collaborate in Knowledge Area
  • 38. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 38 Social bookmarking – example delicious http://www.delicious.com/HoferAlfeisJ  when using several computers  when investigating about a subject (search, tag search, …)  core benefit: re-use of internet search work results
  • 39. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 39 My social bookmarking tag cloud 2013 in delicious  profile?
  • 40. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 40 browsing through the link space for inspirations … (1)
  • 41. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 41 browsing through the link space for inspirations … (2)
  • 42. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 42 browsing through the link space for inspirations … (3)
  • 43. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 43 browsing through the link space for inspirations … (4)
  • 44. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 44 browsing through the link space for inspirations … (5)
  • 45. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 45 Hi Josef, In the future, we plan to possibly implement ads which would be how we create revenue on Delicious. As it currently stands, our main goal is to improve Delicious in an attempt to grow the service and make the best possible experience for our users. Rest assured that we have no plans to sell users data, but rather simply to monetize through advertising as the site and user base continue to grow. Hope that helps! Matt On Fri, Jan 24, 2014 at 1:03 AM, Josef Hofer-Alfeis <josef.hofer-alfeis@amontis.com> wrote: My question: How does delicious earn money? I do promote delicious social bookmarking in my university lectures and seminars on knowledge and innovation management. Several times I have been asked by participants this question, especially as Europeans are nowadays rather sensitive for data and identity security issues. Best Regards, Josef Hofer-Alfeis How does delicious earn money? Antwort vom 27.1.2014
  • 46. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 46 Social bookmarking – many service options Quelle: http://www.ebizmba.com/articles/social- bookmarking-websites invitation to share your link via …
  • 47. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 47 Network and Collaborate in Knowledge Area via social networks – currently hot topics generate rich discussions
  • 48. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 48 JHAs LinkedIn groups (11/13) new discussion / contribution| from selected experts
  • 49. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 49 Find additional useful groups by recommendation via appreciated expert
  • 50. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 50 Advice for best use of LinkedIn - examples http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat- Sheet-for-Mastering-LinkedIn.aspx 2014/04 http://de.slideshare.net/kcclaveria/rock-linkedin- 32792724?utm_source=slideshow&utm_medium=ssemai l&utm_campaign=weekly_digest
  • 51. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 51 negotiating dates and content – examples with doodle www.doodle.com/main.html
  • 52. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 52 distributed and collaborative work on documents – examples https://docs.google.com or http://www.box.net/home/ members register for the local Munich KM community jointly managed by two moderators
  • 53. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 53 Simultaneously write and edit on a joint „pad“ - titanpad.com example: joint session or meeting notes
  • 54. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 54 Simultaneously design a knowledge structure in a virtual team session – example webIDEApro www.webideapro.com / www.a-i-a.com/k-net additional tools, see google+ hangouts
  • 55. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 55 Adhoc f2f networking & collaboration: Knowledge Cafe source: David Gurteen, www.gurteen.com preparation  tables for 4-10 participants  explain proceeding  build starting groups  introduce discussion topic group discussion  3 x ca. 10 minutes discussion  then 2-3 persons change table at each table plenum discussion  discuss individual insights and experiences  discuss eventually result cultural setting:  everybody is equal, no moderator / ambassador (like with WorldCafe)  no pressure, nobody must contribute examples: SIEMENS sales people on tables with 4-8 persons create strategic program in 2 days ROCHE R&D discuss innovation management activities in 5 groups and appreciate direct feedback and new contacts
  • 56. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 56 Unconferencing – KnowledgeCamp see e.g. http://knowledgecamp.mixxt.org/networks/files/folder.1404 47 sessions in 2 days  rich contributions in general *KnowledgeCamp = BarCamp ~ BootCamp
  • 57. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 57  MFG Baden-Württemberg: „lunch bingo“ – everbody can apply for one of free 2-people lunch invitations (6 times per year)  ROCHE approaches (2012/13): (A) „Network-Lunch“ – 4 people from different organizational units are invited for a special lunch (B) a specific „networker table“ is provided in the lunch casino  BASF (2013): mobility management platform flinc supports joint car rides with colleagues  SIEMENS: an elegant cafeteria connected to the lunch casino attracts R&D people to chat away  … Additional approaches to support adhoc f2f networking
  • 58. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 58 adhoc collaboration - examples  social bookmarking   via social networks   negotiating dates and content   joint document generation   networking people  KnowledgeCafe, ... organized collaboration – examples  consulting, coaching, mentoring  via team and CoP   via cross-company / inter-disciplinary projects, … uNetwork and Collaborate in Knowledge Area
  • 59. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 59 Some Lessons Learned with online CoP communication More reaction and better response • by introducing yourself with respect to the forum / community / knowledge area • by refering to one or more contributions before • by posting good questions with clear requirements and eventually some context information source, e.g. Burke, M. et al: „Introductions and Requests: Rhetorical Straegies that elicit response in online-communities“, CMU Pittsburgh, via km4dev, 2007 examples  „I have been lurking for a few months ...“  “To join the nodding party, I'm nodding in agreement with both Nancy and Stephan: until you do not …”  “Working in research and development, the question on my mind was whether these are coherent teams of people …”
  • 60. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 60 Q&A forum of the CoP of KM practitioners WIMIP in XING https://www.xing.com/net/pria6499ax/wimip/wimip-frage-antwort-forum-auch-fur-angebote- nachfragen-bitte-unbedingt-die-artikel-dieses-forums-abonnieren-119714/community-of-practice- experten-netzwerk-selbstorganisiert-oder-gesteuert-wie-ein-team-45941361/ for members only moderator tasks: invite to participate, summarize (wiki) … integrate contradictory solutions, …
  • 61. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 61 http://www.km 4dev.org/grou p/online-peer- assist- experiments
  • 62. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 62  http://www.sdc-learningandnetworking.ch/en/Home/SDC_KM_Tools   http://www.kstoolkit.org/KSTools   KM Method Cards www.straightsknowledge.com  www.facebook.com/pages/Toolbox/438264669556545?id=4382646695 56545&sk=app_158086484245654  … Rich sources for KM processes / instruments / tools with descriptions and advice - examples peer assist see reading material: Knowledge Sharing Methods & Tools - Facilitators Guide.pdf
  • 63. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 63 Describe an example of a useful CoP, you are familiar with:  who are members? who moderates the CoP? is there a sponsor?  why does the CoP exist? which knowledge area is core to the CoP work?  which program / activities has the CoP?  which KM processes / instruments are applied?  are there group rules? what characterizes the CoP culture?  how would you measure how useful the CoP is? Group exercise
  • 64. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 64 Socio-technical KM-Systems 1 – reference architecture The core element – Knowledge Communities • Social media – social networks • Communities of Practice • Community Management KM Processes 2 – Network and Collaborate in Knowledge Area • adhoc collaboration • organized collaboration Summary & discussion
  • 65. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 65 Contact Dr.-Ing. Josef Hofer-Alfeis Consulting for Knowledge and Innovation Management Josef-Sterr-Str. 4, 81377 München, Germany T +49 89 85661623 M +49 173 9775943 Email josef.hofer-alfeis@amontis.com Skype JHofer-Alfeis BrainGuide http://www.brainguide.de/dr-ing-josef-hofer-alfeis/persondetail,1,,,,,69354.html XING https://www.xing.com/profile/Josef_HoferAlfeis Public Maven profile: http://www.maven.co/profile/5Anc2u3D Twitter HoferAlfeisJ Bookmarking http://del.icio.us/HoferAlfeisJ Facebook http://www.facebook.com/profile.php?id=1800807835#!/ yasni http://person.yasni.de/josef-hofer-alfeis-17021.htm Partner Competence Center Knowledge | Innovation | Intellectual Capital Mgt. Amontis Consulting AG Kurfürsten Anlage 34 D-69115 Heidelberg www.amontis.com
  • 66. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 66 Recommended KM Sources Dr.-Ing. Josef Hofer-Alfeis, 2014 BOOKS:  Hofer-Alfeis, J.: Entwicklung und Umsetzung einer Wissensstrategie. In: Pircher, R. (Hrsg.): Wissensmanagement, Wissenstransfer, Wissensnetzwerke - Konzepte, Methoden und Erfahrungen. Publicis Publishing Books, new edition 2013  Boisot, Max H.: Managing Knowledge Assets – Securing competitive advantage in the information economy. New York: Oxford University Press, 1998, ISBN: 0-19-829607-X  Learning to fly: practical knowledge management from leading and learning organisations – Nov 2004, Chris Collison, Geoff Parcell, ISBN: 1841125091  Doz, Yves, et al: From Global to Metanational. Harvard Business School Press, 2001. ISBN: 0-87584-870-2  Davenport, T. H., Probst, G.: Knowledge Management Case Book. Publicis Corp. Publishing ,2002. ISBN: 3895781819  Auer, T.: ABC der Wissensgesellschaft, Doculine-Verlag D-72766 Reutlingen, ISBN 978-3- 9810595-4-0 LINKS:  www.knowledgebusiness.com  www.apqc.org/membership-knowledge-management  www.pwm.at  www.c-o-k.de/index.htm  www.xing.com/net/pri3b94dax/knowledgemanagement/  www.xing.com/net/wm  www.wissenmanagen.net/  www.cogneon.de  www.eknowledgecenter.com  Bookmark services from JHA:  JHAs 30 InnoLinks (regularily updated) http://delicious.com/hoferalfeisj/jhas-30-innolinks  Important discussion forums for KM & Innovations Mngt. (selction): http://delicious.com/hoferalfeisj/top_-_innom_-_wm_-_foren JOURNALS:  Wissensmanagement (Fokus Anwenndung, Beratung, Anbieter)  Journal of Knowledge Management (Fokus Forschung; englisch)  KM Review (Fokus Anwendung; englisch) http://www.melcrum.com/products/journals/kmr.shtml COMMUNITIES OF PRACTICE / BODIES: WIMIP – Community der KM Practitioners https://www.xing.com/net/wimip Ges. für WM (GfWM); mit WM-Stammtischen zum Erfahrungsaustausch in vielen Städten, z.B. gfwm-regional München: http://www.gfwm.de/group/121 BITKOM ArbKreis Knowledge Management, organisiert die jährl. KnowTech-Konferenz PAPERS AND BOOK CONTRIBUTIONS FROM JHA:  Improving Knowledge Management for Service Organizations, Munich Re, Communities Meeting, Hohenkammer 2014  Wissensmanagement mit Twitter, gfwm-Knowl-edgeCamp, Karlsruhe, 2012, and more http://de.slideshare.net/HoferAlfeisJ/wissensmanagement-mit- twitter?from=new_upload_email  Hofer-Alfeis, J.: Wissensmanagement und Personalmanagement - Synergien, Projektbeispiele und Erfahrungen - In: KnowTech Konferenzband 2011, www.knowtech.net  ~: Firmeninterne Vernetzung und Zusammenarbeit der Innovations-Manager und –Haupttreiber. Und: Wissensvernetzung von Firmen und externen Forschern/Interessierten für Technologie-Innovation – „Technologie- Innovations-Communities“ gfwm-KnowledgeCamp, Potsdam, 17.9.2011, http://knowledgecamp.mixxt.org/networks/files/folder.10675  Hofer-Alfeis, J., et al: D-A-CH Wissensmanagement Glossar ... - In: KnowTech Konferenzband 2009, www.knowtech.net  Hofer-Alfeis, J.: The Leaving Expert Debriefing to fight the retirement wave of the ageing workforce. Int. J. Human Resources Development and Management, Vol. 9, Nos. 2/3, 2009  ~: Lässt sich der wirtschaftliche Erfolg von Wissensmanagement überhaupt nachweisen? Keynote zum Workshop " WIEM 2009 - Messen, Bewerten und Benchmarken des wirtschaftlichen Erfolgs von WM, WM2009, Solothurn  ~: Das virtuelle Aktivitätstal bei sozialen Netzwerken - Diagnose und Therapie - In: KnowTech Konferenzband 2008, www.knowtech.net  ~: KM solutions for the Leaving Expert issue. JOURNAL OF KNOWLEDGE MANAGEMENT j VOL. 12 NO. 4 2008, pp. 44-54,  ~: Was leistet WM? Wissensmanagement, Heft 1/2008, S. 38-39;  ~, Keindl, K.: Die Prozess-Systematik im Unternehmenseinsatz. Wissensmanagement, Heft 2/2008, S. 38-39  ~, Keindl, K. und BITKOM Ak KEM: BITKOM Leitfaden WM-Prozess- Systematik, 2007, http://www.bitkom.org/de/publikationen/38337_45785.aspx  ~: Wissensmanagement im prozess-orientierten Unternehmen. Beitrag in: KnowTech Konferenzband 2006, www.knowtech.net  ~: Mehrwert und Zukunft von Wissensmgt. liegen im trans-disziplinären Vorgehen. In: KnowTech Konferenzband 2005, www.knowtech.net  ~: Effective Integration of KM into the Business Starts with a Top-down Knowledge Strategy. J. of Universal Comput. Science, vol. 9, no. 7 2003, 719- 728
  • 67. Dr.-Ing. Josef Hofer-Alfeis, 2014 - 67  Analysis of KM / InnoM state and needs via interviews with key people and design of an inter-disciplinary KM / InnoM program  Moderation of developing a knowledge strategy with the business strategy by the management team  Support of KM strategy definition, KM implementation and controlling  Systematic and transparent design of expert career systems based on a knowledge strategy  Support with specific KM / InnoM instruments – examples:  Debriefing of teams or leaving experts  Development and improvement of communities of practice and other social networks  Coaching by development of an individual knowledge strategy / KM program Dr.-Ing. Josef Hofer-Alfeis: Consulting Offerings for KM and Innovation Mngt. (InnoM)