1. ChinaAirlines
Benedict Gombocz

2. Background
 Taiwan’s airline and flag carrier of the Republic of China (Taiwan).
 Has its headquarters at Taiwan Taoyuan International Airport; has roughly
11,000 employees.
 Operates more than 1,300 flights every week to ninety-five airports in
ninety-one cities in Asia, Europe, North America, and Oceania.
 Was, in 2013, the world’s 29th biggest airline with respect to passenger
RPK (revenue per kilometer) and the ninth biggest with respect to freight
RPK.
 Has three subsidiaries: Mandarin Airlines operates flights to domestic and
regional destinations with smaller demands; China Airlines Cargo operates
a fleet of freighter aircraft and regulates its parent airline’s cargo-hold
capability; Tigerair Taiwan is a planned low-cost carrier scheduled to begin
operations in late 2014.

3. Hubs and focus cities
 Hubs:
 Kaohsiung InternationalAirport
 TaiwanTaoyuan InternationalAirport
(Taipei)
 Focus cities:
 Hong Kong InternationalAirport
 Singapore Changi Airport
 Kansai InternationalAirport (Osaka)
 SuvarnabhumiAirport (Bangkok)

4. Headquarters
 The airline’s headquarters, CAL Park (Chinese: 華航園區; pinyin: Huáháng
Yuánqū), is located on the property of Taiwan Taoyuan International
Airport in Dayuan Township, Taoyuan County.
 CAL Park, located at the entrance to the airport, makes a straight line with
Terminals 1 and 2, as well as with the future Terminal 3.
 China Airlines was formerly headquartered in Songshan District in Taipei.
 It also formerly had operations at its headquarters, facilities on the east
side of Taipei Songshan Airport, and at Taiwan Taoyuan International
Airport; the airline combined all of those functions in its new headquarters
site.
 The airline will rent space in the six floors that make up its previous
headquarters to occupants; $2,000 New Taiwan Dollars per ping will be
the regular rent.
 The airline estimated in September 2009 that it would make $7 million
NTW in regular rental revenue.
 Han Liang-zhong, a China Airlines vice president, said that the rental
revenue would pay for the bank mortgages that the airline used to fund
the CAL Park’s construction.
 China Airlines, as a consequence of the headquarters relocating, will
change part of the training center at Taipei Songshan Airport into a
business aviation center.
 The Taipei Branch Office (Chinese: 台北分公司; pinyin: Táiběi Fēngōngsī),
however, is still at the site of the former headquarters.

5. Branding:Liveryand
uniforms
 China Airlines had a livery with the flag of the Republic of China on
its tail before it introduced the current “plum blossom“ livery in
1995.
 The carrier updated its livery because of political pressure from
the Chinese government.
 The mainland government forbade any aircraft flying with the
Republic of China flag used to land in the mainland, Hong Kong,
and Macau; it also pressured other nations to enact similar bans.
 This made China Airlines alter its corporate identify so its
operations would not be affected.
 After it entered SkyTeam in 2011, the airline made changes to its
logo in an attempt to modify its brand image.
 A new font was selected for the airline name, and a new method
was assumed for the appearance of the plum blossom logo.
 Since its establishment in 1959, the carrier has had numerous
uniforms.
 The current uniform was introduced in 2007 in observance of the
airline’s 48th anniversary.
 A new uniform is scheduled to begin in September 2014, together
with the launch of the new Boeing 777-300ER.

6. Branding:Marketing
slogans
 During its years in operation, China Airlines has used a number of slogans.
 The current slogan was introduced in 2006 for the new uniforms and to observe the airline’s 47th anniversary.
 China Airlines has used these slogans:
 We treasure every encounter (1987-1995)
 We blossom everyday (1995-2006)
 Journey with a caring smile (since 2006)

7. Destinations
 China Airlines operates the majority of its flights from Taiwan Taoyuan
International Airport, its main hub near Taipei, Taiwan; here, the airline’s
flight operations are in Terminals 1 and 2.
 Both the carrier’s regional and European flights are mainly in Terminal 1.
 Its long-haul flights, in particular its flights to the U.S. and Australia, are
mainly in Terminal 2.
 China Airlines and its domestic subsidiary Mandarin Airlines additionally
operate a number of flights from Kaohsiung International Airport and
Taipei Songshan Airport.
 Outside of Taiwan, the carrier’s focus cities are mainly Suvarnabhumi
Airport (Bangkok), Hong Kong International Airport (Hong Kong), and
Kansai International Airport (Osaka).
 Taiwan’s political status, which generally has restricted access for
Taiwanese flights to Europe and specific Asian countries, affected China
Airlines’ route network during the mid-2000s.
 China Airlines used Hong Kong as its interline destination as Taiwanese
carriers had no direct access to China.
 In 2008, the carrier began to operate frequent charter flights to China.
 After direct travel links were reopened in December 2008, the airline
started recurrently scheduled direct cross-strait operations.
 Currently, China Airlines operates flights (this includes pure cargo flights)
to ninety-five airports on four different continents, with a well-advanced
Asian route.

8. Codeshare
agreements
 China Airlines has codeshare agreements with these
airlines (fellow SkyTeam members marked with a *):
 Alitalia*
 China Eastern Airlines*
 China Southern Airlines*
 Czech Airlines*
 Delta Air Lines*
 Garuda Indonesia*
 Hawaiian Airlines
 Japan Airlines
 KLM*
 Korean Air*
 Scandinavian Airlines
 Shanghai Airlines
 Thai Airways International
 Transaero Airlines
 Vietnam Airlines*
 Xiamen Airlines*
 China Airlines additionally has a codeshare
agreement with Deutsche Bahn.

9. ChinaAirlinesBoeing747-400
inSkyTeamlivery

10. Interlineagreements
 China Airlines has interline agreements with these airlines:
 Virgin America
 WestJet

11. Fleet: Fleet plans
 China Airlines is going through a long-haul fleet renewal process.
 In 2008, the airline ordered fourteen Airbus A350-900 aircraft, together with six additional choices.
 In 2012, an order for six Boeing 777-300ER and a lease contract with GECAS for four more of the type were approved.
 Both the Airbus A350-900 and the Boeing 777-300ER will replace the airline’s Airbus A340-400 and Boeing 747-400 on international networks.
 Starting in 2016, deliveries of the Airbus A350-900 will begin, while those for the Boeing 777-300ER are due to begin in September 2014.
 In June 2014, the carrier announced that it would retire all of its Boeing 747-400s; by late 2014, one Boeing 747-400 will be withdrawn from the fleet.
 In regards to the narrow-body fleet, China Airlines President Sun Hung-Hsiang announced in October 2013 that the carrier has plans to order twenty
to twenty-five narrow-body aircraft for itself, with an additional eight or more for its subsidiary Mandarin Airlines; two types being considered by the
airline are the Boeing 737MAX and the Airbus A320neo.
 China Airlines has also been manufacturing Airbus A330-300s and Boeing 737-800s in order to fulfill short-term demands.

12. Fleet:Cargo
 China Airlines cargo is the carrier’s freight division; it operates in
Asia, Europe, and North America.
 It operates a fleet of nineteen freighters to thirty-eight
international destinations, apart from exploiting the cargo space
on its passenger aircraft.
 China Airlines operates one of the world’s biggest fleets of Boeing
747-400Fs.
 The cargo division was ranked seventh in the freight grouping of
the 2008 World’s Top 25 Airlines by Air Transport World.

13. ChinaAirlinesCargo
Boeing 747-400F

14. Fleet:Cargo fleet
plans
 China Airlines has risked falling cargo demands; it has sent three Boeing 747-400Fs to an aircraft boneyard at Victorville
Airport for storage.

15. The End
 YouTube links:
 1995 China Airlines Commercial:
https://www.youtube.com/watch?v=PadaXSGifyE
 China Airlines joins SkyTeam:
https://www.youtube.com/watch?v=nn5QwBfaaP8