1. GrowingYOURbrand onFacebook Presented by: Lance Rios President/Founder of Being Latino, Inc.

2. Index Ch. 1 – Establishing your brand Ch. 2 – Growing your brand Ch. 3 – Getting the conversation started

4. Establishing your brand Starting off, you have to make sure that your Facebook fan page SCREAMS your brand. You can make your page SCREAM your brand by finding the answer to 5 questions.

5. Question #1 QUESTION #1: What sets YOUR brand apart from everyone else?

6. Question #2 QUESTION #2: How often do we update?

7. Question #3 QUESTION #3. What have you done well in the digital space?

8. Question #4 QUESTION #4. Which type of content will be most likely to go viral?

9. Question #5 QUESTION #5. How do we personalize this brand?

11. Growing Your Brand Follow 5 steps and you can experiment a significant amount of traffic increase.

12. Step #1 Make sure your page looks GOOD.

13. Step #2 Invite YOUR friends then get YOUR friends to invite THEIR friends.

14. Step #3 ENGAGE ENGAGEENGAGE!

15. Step #4 Have on-the-ground events

16. Step #5 Coupons

18. Getting the Conversation Started The whole purpose of having a fan page is to get people talking on YOUR page and about YOUR product. 5 Steps to engaging fans.

19. Step #1 ASK. LISTEN.

20. Step #2 ENGAGE ENGAGEENGAGE!

21. Step #3 Do NOT try to directly sell products. Give useful content. Content is KING.

22. Step #4 Do NOT be afraid to put yourself out there.

23. Step #5 Consistency is key.

24. By following these steps You’ll be on your way. These steps will allow you the opportunity to truly grow and will put YOUR brand ahead of the pack.