In July 2016, Hippo released its latest version, which lies at the heart of its new cloud platform, Hippo onDemand. In this webinar, Hippo's Product Manager Adrian Collier will showcase the Hippo platform and discuss the technology that underlies our latest release and our new cloud-based service. Like this video? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms To learn more about Hippo CMS, and to try it for yourself, visit onehippo.com/en Twitter: twitter.com/OneHippo Facebook: facebook.com/hippocms

1. What’s New Hippo
11
Hippo 11: Technology Deep-Dive
We’ll be with you at the top of the hour.
Get in touch via @oneHippo

2. What’s New Hippo
11
Gartner MQ
2012
Quick Facts
Customers
Offices in Amsterdam, The
Netherlands (HQ),
Oldenburg (Germany) and
Boston (USA)
Bootstrapped growth
Hippo is on a mission to make the digital experience more personable for every visitor. We’re
redefining the CMS space by engineering the world’s most advanced content performance
platform, designed to help businesses understand their visitors – whether they are known or
anonymous – and deliver the content they value at speed, in any context and on any device.
Hippo in Brief
Relevant
Experiences
Channel
Control
Agile
Enterprise
Stack
Open
Integration
Content
Performance
10
Top

3. What’s New Hippo
11
Webinar
Q&A session
Recording available
Slides attached
Today:

4. What’s New Hippo
11
Adrian Collier
Product Manager
Hippo
Today's presenter

5. What’s New Hippo
11
Understanding Hippo onDemand and Hippo v11
Feeling RESTful?

6. What’s New Hippo
11
Today's Agenda
➢What's new in Hippo 11
➢Business Agility in Action
➢Hippo Interoperability
➢Hippo onDemand: A closer look

7. What’s New Hippo
11
“GLOBAL
OPERATIONS
7
CLOUD
AGILITY
USABILITY &
STABILITY
IMPROVED
RELEVANCE
HIPPO
11
WHAT’S NEW

8. What’s New Hippo
11
8
Improved Global Operations
Language and Locale
Hippo 11 offers improved support for our growing client
base of globally operating organizations with distributed
business users. A redesigned localisation implementation
means Hippo can now provide a localized user interface
in any left-to-right (LTR) language. As a first
implementation of this, based on customer feedback, we
are offering Hippo in Simplified Chinese and Spanish.
Further languages can be requested by customers.
Hippo 11 is also localized to match a user’s
time zone to support users that are in a
different timezone than the Hippo
installation whilst ensuring no conflicts arise
in the underlying data stores.

9. What’s New Hippo
11
9
Improved ROI & Time-to-market
For Hippo Relevance
Hippo 11 includes a native relevance store and drops
3rd party dependencies for the relevance module. This
significantly speeds up adoption of the relevance
module, as no additional procurement, training and
implementation is necessary for customers.
Naturally, removing additional cost for licensing,
capacity and maintenance burden also substantially
reduces the TCO and thus ROI for a relevance
implementation.

10. What’s New Hippo
11
10
Relevance Consultancy
Package
Get Relevant in 5 Simple Steps
Find out how your organization can leverage Hippo
Relevance best and define a tailored program to offer
your customers a targeted and personalized experience.
Hippo Services helps you define your own roadmap to
relevance, including:
1. Define the goals
2. Technical preparation
3. Implementation & Creation
4. Execution
5. Analyze & Optimize

11. What’s New Hippo
11
11
Optimized User Experience
The New Channel Manager
As part of our ongoing effort to create a better user experience
and more intuitive interfaces, you will find another big
milestone completed with our new channel manager. As the
heart of the every-day life of marketing users, the channel
manager isn’t just prettier: Based on over 100 suggestions by
customers and partners, we have made working with Hippo
more efficient and more importantly, much easier.
Under the hood, we tackled the largest parts of the
move to AngularJS. Next to great performance
improvements for our customers, this means more
flexibility and speed in developing new features.

12. What’s New Hippo
11
12
Improved Platform
Stability and Security
Hippo 11 follows the support policies of
underlying technologies, including opening
up support for Elasticsearch 2.3.
To ensure ongoing stability of the platform,
Hippo 11 rolled up nearly 2,000 product
improvements, including four security issues.

13. What’s New Hippo
11
13
Hippo onDemand
Digital Experience in the Cloud
Hippo onDemand is the digital experience platform in
the cloud that allows organizations to roll out
personalized omnichannel experiences quickly and
continuously innovate for the best possible customer
experience.
Hippo onDemand allows to instantly build, test, and
deploy digital experiences globally without infrastructure
overhead. It scales with ease and offers optimal
performance, reliability and security. The open
architecture of Hippo onDemand caters to the complex
interoperability and connectivity demands of modern
digital experience ecosystems.

14. What’s New Hippo
11
14
Open Interoperability: Modern,
Connected DX Architecture
Digital experiences that stand out from the competition are
continuously optimized and harmonize a range of different
solutions in the background. That is why Hippo onDemand
facilitates a fully customizable delivery tier for no-limits
digital innovation.
Open APIs ensure that Hippo onDemand provides
interoperability with third-party data and solutions for
seamless connectivity with the overall organization.

15. What’s New Hippo
11
15
Best-in-class Performance and
Uptime on World Leading
Platform
Built on Amazon AWS and docker technology, Hippo
onDemand benefits from best-in-class cloud infrastructure.
Hippo onDemand is geared for the best possible
performance, scalability, reliability and security. A team of
Hippo experts constantly monitors and improves the
platform to ensure highest quality of service.
Data centers around the world mean Hippo
onDemand is always close to end-customers
and our clients can decide where their data is
stored. Hippo onDemand makes global roll-
outs a matter of a few clicks and leverages
CDNs to further accelerate your digital
delivery.

16. What’s New Hippo
11
16
Continuously improving ROI
Time to market outpaces competition
Data-driven digital marketing strategy CMO CTO
CEO
Differentiation through digital excellence
Aligned digital organization
One face to the customer across channels
Excellent Total Cost of Ownership
Unprecedented Innovation Agility
Future proof platform and happy staff
Online Marketers
Content Performance across martech data
Ongoing optimization with trends & experiments
Manage channels and targeting autonomously
Authors and Subject Matter Experts
Easy to use, intuitive interface
Define your own content types
Get feedback on content effectiveness
Translators and Local Staff
Support for Translation Management workflow
Local teams manage local content and sites
Regional datacenters for zero latency
Frontend Engineers & App Developers
Hybrid content model for headless development
Open REST APIs for zero overhead app
development
Work in familiar IDE and benefit from cloud-based CI
Quality Assurance
Full software development lifecycle in the cloud
Incorporate Continuous Integration framework
Open PaaS APIs for end to end test automation
DevOps Team
Full control over self-service PaaS platform
Leverage latest proven technology
Deliver development agility insights
System Developers
Best in class interoperability with adjacent systems
Open source, open standards technology
Work in familiar IDE and benefit from cloud-based CI
Content Strategists
See Content Performance across channels
Identify ROI of Content Marketing programs
Leverage Content as a Service to third parties
Customers
Better, ubiquitous and unified
digital customer experience
improving loyalty and CLV
Partners
Optimized partner
enablement increases trust
and channel effectiveness
Stakeholders
Higher return because of
better customer experience
and digital effectiveness

17. Interoperability
Hippo Interoperability

18. Interoperability
Open Integration
18
Interoperability
Enabling marketing
technology to work
together smoothly
Connectivity
Connecting insights and
customer data to the
entire business
It’s in the soul of Hippo that we believe it’s crucial to connect. Connecting people to businesses ultimately means that
digital experience solutions need to connect to the enterprise as a whole. Through open standards, Hippo enables
interoperability between marketing technology. More importantly yet, Hippo is the bridge between digital experience
and overall enterprise for one continuous multichannel customer experience.
Open Standards
REST interfaces and open
JAVA APIs are the base
of ease of integration

19. Interoperability
Interoperability
19

20. Interoperability
20
1) Gartner Inc., Critical Capabilities for Web Content Management 2015, July 2015
Gartner highlights the Hippo
Interoperability Advantage
“[Hippo] has a high level of interoperability
and is suitable for complex environments
where coupling with many additional
components is a requirement.”1

21. Interoperability
Cloud & Frameworks
Translation
Marketing Automation
Social & Mobile
CRM & ERP ECM, DAM & Collaboration
21
Hippo ecosystem
eCommerce Personalization

22. Business Agility
Business Agility in Action

23. Business Agility
23

24. Business Agility
The Headless Hazard
24

25. Business Agility
Hippo’s Hybrid Content Platform
25

26. Business Agility
26
Opening up the Internet of Things
Start prototyping today
Differentiate your experience
The Content REST API makes it faster
and easier for your organization to
experiment with next generation touch
points. Surprise your audience and
differentiate your brand with the best
next customer experience.

27. Business Agility
onDemand in a Nutshell
27
Mission Control is the web browser app user interface on top of the Hippo onDemand platform that
allows users to create and manage Hippo onDemand cloud environments. Hippo onDemand
supports connection to local DTAP environments via REST APIs for a close knit deployment
process.
Flexibility
Spin out satellite
projects in the cloud
next to on premise
Cloud
Create and manage
production sites in
the cloud
Control
Deploy without
the need for
infrastructure teams
Scalability
Rapid scaling to
dynamically meet
your demand
Agility
Speed up innovation
by syncing local dev
and cloud instances

28. Business Agility
28
Digital Operational Excellence
Increases Business Agility
By standardising complex procedures our customers can
carry out complex activities without needing to learn and
understand the technical complications involved. Whether
it's traversing the Development, Testing, Acceptance and
Production (DTAP / SDLC) pipeline, providing global
delivery locations, migrating from on-premise to cloud in
minutes or adopting hybrid cloud and on-premise
solutions, Hippo onDemand makes it happen.
Hippo onDemand supports continuous integration and as
such facilitates continuous delivery models through open
REST APIs. Paired with automated testing, this means
successful deploys can be automatically rippled down the
DTAP / SDLC stream for fully automated deployments.

29. Business Agility
29
Digital Experience
Innovation. The Cloud
Flavours
The Hippo approach to DXP in the cloud is the only
solution to offer organizations the marketing power,
flexibility, efficiency and speed necessary to win the
digital experience innovation race.
A calculation: Innovation Delivery
Hippo Managed
Lead time deploy (min)
through SLAs etc
0 120
Effort deploy
entire SDLC (min)
5 120
Deploys per weekday 4 4
Overhead per month 0.8 days 40 days
Effort per month 0.8 days 20 days
Saving 1 FTE ~ $104,000
(average DevOps salary)
SaaS
Me-too Experiences
Hippo onDemand
Own Digital Innovation
Managed Services
Too little too late
Freedom of
Innovation
Control
Time to
Deployment
Delivery
Overhead
Bottom
line
Limited to
configuration
Vendor
Not happening
Not
applicable
Not designed
for innovation
microservices open
cloud interoperability
You
As fast as
you can go
APIs supporting
Continuous Delivery
Best of both worlds:
flexibility and agility
Limited due to old
school architecture
Vendor or
vendor partner
Throttled by
vendor or partner
Cost or effort for full
DevOps overhead
Too slow to keep
competitive edge

30. SAY IT YOUR WAY
GREETZ

31. Continuous Innovation
But not without the business
Powered by Hippo
Surprise someone. Let them know you are thinking of them.
That’s what Greetz is for.
The developer freedom of a headless
CMS and the business agility of a
marketing solution.

32. Omnichannel Experience
Putting the right folks in charge
Using Hippo CMS, Greetz puts the right people
in control of the various steps in their customer
journey - across all channels.
Powered by Hippo
Offers & Campaigns Advisory Content Product Content Personalization & Ordering
Explore Inform Choose SurpriseCustomer
Journey
run by
updated
marketing
business
& experts
product information
management system development
ad hoc ad hoc automatically agile, bi-weekly
concept page-driven content-driven integration-driven REST & AngularJS
“Receiving a present is
an experience. But giving
one, should be an
experience too.”
Jan van der Veen

33. PRICELESS. EVERYWHERE.
INTERNATIONAL CARD SERVICES

34. Powered by Hippo
Channel Coherence
Relevant across web and app
International Card Services (ICS) is the
market leader for issuing of credit cards in
the Netherlands, distributing and managing
VISA and MasterCard.
ICS serves over 3.5 million customers in the
Benelux and drives co-branded credit card
programs for leading brands in the
Netherlands, such as de Bijenkorf, ANWB
and BMW.
Web
App
App

35. Powered by Hippo
Mobile First Delivery
Modern frontend architecture
ICS implemented Hippo CMS together with
Service2Media to combine web and mobile app
initiatives - both organizationally and
technologically.
Utilizing Cordova and shared AngularJS code,
ICS can now work off a harmonized digital
experience platform and a single source of
truth for content and branding.
Personalization
API
App Web
App distribution / control
Back-end
Client
Delivery
Services
Aggregation
Push notifications
A/B testingUser Authentication
App/web analytics
AngularJS shared code
Marketing automation

36. Hippo onDemand
Hippo onDemand: A closer look

37. Hippo onDemand
Instant Environments

38. Hippo onDemand
Instant Environments

39. Hippo onDemand
What's your team doing?

40. Hippo onDemand
API Automation

41. Hippo onDemand
Questions
Find out more about Hippo:
@OneHippo
www.onehippo.com