2. SOV M2 PROIZVOĐAČI
SOV M2 x SNU YTD 2013
YTD 13
PO
KRAFT FOODS INC.
FERRERO INTERNATIONAL S.A.
NESTLÉ S.A.
SWISSLION TAKOVO
5.20%
254
263
249
310
118
120
131
196
86
5.80%
434
94
6.90%
430
106
9.00%
368
209
11.90%
PIONIR DOO
SKU
236
20.90%
SOKO ŠTARK A.D.
SNU
93
93
INDUSTRIJA HRANE "DUNJA"
4.80%
162
174
192
MARS INCORPORATED
4.70%
59
85
85
KONCERN BAMBI-BANAT AD
2.70%
62
68
69
KRAŠ PREHRAMBENA INDUSTRIJA DD
2.50%
61
66
66
KANDIT D.O.O.
2.30%
44
49
50
NELLY D.O.O.
1.60%
61
78
94
CENTROPROIZVOD AD
1.40%
41
41
41
275
532
627
Robne marke izvan selekcije
20.30%

3. EVOLUCIJA SoV M2 PROIZVOĐAČA U KATEGORIJI
EVOLUCIJA SOV M2 x SNU
Evol. YTD 2013 vs YTD 2012
KRAFT FOODS INC.
4.7
SOKO ŠTARK A.D.
1.3
PIONIR DOO
3.1
FERRERO INTERNATIONAL S.A.
-0.8
NESTLÉ S.A.
1.2
SWISSLION TAKOVO
0.1
INDUSTRIJA HRANE "DUNJA"
MARS INCORPORATED
-0.1
-4.2
KONCERN BAMBI-BANAT AD
-1.5
KRAŠ PREHRAMBENA INDUSTRIJA DD
-2.6
KANDIT D.O.O.
1.6
NELLY D.O.O.
0.5
CENTROPROIZVOD AD
Robne marke izvan selekcije
0.4
-4

4. SOV RETAILERS
SoV M2(SNU) Proizvođača čokolade u trgovinama
30.00%
25.00%
20.00%
15.00%
0.00%
YTD 13
4.80%
1.00%
1.10%
1.30%
1.60%
2.30%
2.70%
3.50%
4.30%
4.70%
7.10%
10.50%
11.50%
19.10%
5.00%
24.60%
10.00%

5. SoV M2(SNU) Proizvođača po trgovinama 1/2
INDUSTRIJA HRANE "DUNJA"
SWISSLION TAKOVO
NESTLÉ S.A.
FERRERO INTERNATIONAL S.A.
PIONIR DOO
SOKO ŠTARK A.D.
KRAFT FOODS INC.
0.60%
0.90%
1.00%
2.30% 1.70%
2.10%
4.50% 3.20%
5.80% 4.70%
3.80%
2.70%
3.40%
5.50%
1.20%
3.20% 3.70%
5.90%
8.30%
1.50%
12.80%
1.20%
3.70%
13.10%
17.00%
6.90% 10.70% 10.70%
5.50%
28.60%
8.90% 27.00%
1.00%
16.40%
10.10%
3.50%
5.70% 6.10% 6.00% 19.20% 2.80%
3.10%
13.10%
1.40%
7.80% 8.60%
0.80%
3.20%
1.00%
4.40% 0.60% 10.00%
0.70%
9.70% 10.70%
4.20%
4.50%
6.30%
3.40%
15.70% 4.60%
19.30%
12.10%
13.10%
1.60%
2.10%
8.40%
2.40%
7.60%
12.90%
10.30%
20.00%
16.30% 4.00%
21.40%
10.10%
11.80%
21.80%
11.60%
29.30%
9.10%
28.60% 23.50%
8.40%
25.20%
16.40%
15.40%
13.20%
17.20%
21.00%
20.20%
16.30%
16.60%
11.80%
11.00%
2.90%

6. SoV M2(SNU) Proizvođača po trgovinama 2/2
5.80%
8.10%
22.30%
15.20%
16.30%
31.00% 21.10%
1.90%
26.30%
39.20%
12.20%
19.80%
25.80%
1.90% 43.50% 3.90%
31.40%
1.80% 40.00%
3.70%
0.40%
2.70%
1.60%
1.90% 3.40%
2.30%
4.40%
1.20%
9.30% 13.80% 3.40%
3.90%
CENTROPROIZVOD AD
20.70%
0.70%
0.60%
0.90%
7.10%
1.00%
9.40%
Robne marke izvan selekcije
12.60% 1.90%
0.90%
7.60% 7.20% 5.20%
4.50%
NELLY D.O.O.
2.90%
0.80% 1.20%
1.50%
2.50%
3.30%
2.60%
0.30% 1.80%
0.90% 3.80%
6.60%
KANDIT D.O.O.
1.80%
3.20%
1.90%
1.40%
4.80%
5.30% 4.60% 4.10% 6.90%
6.10%
6.30% 5.30%
3.40% 2.70%
6.50% 5.80%
1.60%
0.90%
1.30%
1.20% 2.10%
0.90% 1.60%
0.60% 1.00%
KRAŠ PREHRAMBENA INDUSTRIJA DD
KONCERN BAMBI-BANAT AD
MARS INCORPORATED

7. Brend vs Private Labels SoV SNU X M2
YTD 13
10.70%
Privatna robna marka
Nacionalna robna marka
89.30%

8. HIT PROIZVOD

9. Hvala na pažnji
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