The Rise of Guerilla Journalism - and the implications for journalism education
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As presented at the World Journalism Education Conference in Mechelen (July 2013)
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The Rise of Guerilla Journalism - and the implications for journalism education
- 1. THE RISE OF GUERRILLA JOURNALISM + implications for the education of journalists
- 2. Hille van der Kaa Fontys University of applied sciences - Tilburg University DataJournalism @Hillevanderkaa h.a.j.vdrkaa@tilburguniversity.edu
- 6. Ranking Account Aantal retweets Code 1 HarenLive 11.644 Livestreaming 2 Koningin_NL 5611 Overig 3 Politie 4794 Autoriteiten 4 NSCommunicatie 4569 Autoriteiten 5 Voorlichter 4205 Autoriteiten 6 DutchSpeakwords 4156 Overig 7 frenkdeboer 3481 Overig 8 bartvanmerwijk_ 3470 Overig 9 UitgaansFeiten 3360 Overig 10 chrisklomp 3350 Overig 11 SwagZinnetjes 3045 Overig 12 Top_moppen 2931 Overig 13 PuberFact 2553 Overig 14 Raarstefeiten 2484 Overig 15 9GAGTweets 2351 Overig 16 OmaaMomentjes 2303 Overig 17 loesoetweets 2065 Overig 18 Slechte_grappen 2063 Overig 19 JohanDerkzen 2014 Overig/Bekend persoon 20 Twulpverlener 1949 Overig/organisatie !
- 10. 0 500 1000 1500 2000 2500 Steun Twijfel Tegenspraak
- 11. 0 100 200 300 400 500 600 21-‐9-‐2012 21:55 21-‐9-‐2012 22:10 21-‐9-‐2012 22:15 21-‐9-‐2012 22:20 21-‐9-‐2012 22:25 21-‐9-‐2012 22:30 21-‐9-‐2012 22:35 21-‐9-‐2012 22:40 21-‐9-‐2012 22:45 21-‐9-‐2012 22:50 21-‐9-‐2012 22:55 21-‐9-‐2012 23:00 21-‐9-‐2012 23:05 21-‐9-‐2012 23:10 21-‐9-‐2012 23:15 21-‐9-‐2012 23:20 21-‐9-‐2012 23:25 21-‐9-‐2012 23:30 21-‐9-‐2012 23:35 21-‐9-‐2012 23:40 21-‐9-‐2012 23:45 21-‐9-‐2012 23:50 21-‐9-‐2012 23:55 22-‐9-‐2012 0:00 Tegenspraak -‐ Som van RT @HarenLive: Tegenspraak -‐ Aantal van id
- 14. There are many definitions of what citizen journalism is. They all consider the audience as producers, but the degree of participation, the importance of technology and their roles differ. (Jack, 2010)
- 15. Mainstream media are commercial, publicly supported, or government- owned. Mainstream media are able to reach a large audience. From a journalistic viewpoint the elite media set the framework in which other media operate. (Chomsky, 1997))
- 16. Citizen media take into account the collaborative nature of journalism now: professionals and amateurs working together to get the real story, linking to each other across brands and old boundaries to share facts, questions, answers, ideas, perspectives. (Jarvis, 2006)
- 18. citizin journalism? ‘not professional journalists’ disappear
- 19. mainstream journalism? use of civilian and official sources used as source by mainstream media ability to brand themselves
- 21. GUERRILLA MARKETING • Guerrilla marketing is different than traditional marketing in that it often relies on personal interaction and has a smaller budget, and it focuses on smaller groups of promoters that are responsible for getting the word out. (Levinson, 1984)
- 22. GUERRILLA JOURNALISM is a term popularly used for different things. Both mentioned in connection with participation journalism such as citizen journalism, as well as a type of journalism which makes hard to reach areas accessible. Others see GUERRILLA JOURNALISM as beating the news with amateur gear.
- 23. GUERILLA JOURNALISM beating the news with amateur gear hard to reach areas accessible participation
- 24. GUERILLA JOURNALISM • the initiative of an individual or small group of people, which quickly expands to reach a large audience, with a content regarded reliable by others. Guerrilla journalists operate in this case from a brand. The medium type has strong similarities to mainstream media. (Van der Kaa, 2012)
- 25. GJ works from a limited budget A GUERRILLA INITIATIVE is often set up spontaneously, and the makers rely on the means they have available. GUERRILLA JOURNALISTS use free or low budget technologies for their marketing.
- 26. GJ can reach a large audience GJ can grow explosively. The size of impact depends on the target audience. GJ can build a brand in a short time.
- 27. GJ is regarded a reliable player A GJ medium is a reliable informant to other media players as well as consumers.
- 28. GJ has a spontaneous origin A GJ initiative has many similarities to mainstream media. One big difference is that GJ has a short period of preparation.
- 29. GJ has a hit-and-run effect A GJ initiative usually only exists as long as the news item it reports on exists.
- 30. GJ is focused on one event GJ focuses on a specific event or subject. The GJ initiative monitors this subject for as long as it is current.
- 31. GJ isn't necessarily for profit GJ makers start out of enthusiasm or a perceived necessity. They don't necessarily start to make profit.
- 32. GJ focuses on cooperation GJ can use mainstream media as an instrument to grow even further.
- 33. GJ uses new technologies New technologies allow GJ to grow. An online medium has more opportunities to make a large media impact than a piece of paper which needs to be photocopied before it can be spread.
- 36. validation
- 37. spreadability
- 38. branding
- 39. change
- 40. current work in progress • Detecting corruption in public procurement data using network centrality measures • How to validate a dataset? What social scientists and datajournalists can learn from each other Hille van der Kaa Fontys University of applied sciences - Tilburg University DataJournalism @Hillevanderkaa h.a.j.vdrkaa@tilburguniversity.edu