The document outlines a fictional transmedia narrative about the kidnapping of a child named Mikey Evans. It describes the narrative arc which includes Mikey being reported missing, a ransom call and deadline, ransom videos being released, and a ransom drop with potential consequences. The narrative is proposed to have splintered storylines that can be explored from different character perspectives across media formats, with opportunities for participation, response, and hidden rewards to encourage exploration of the transmedia world.
