Millennials or Generation Y, aged 18-29, the new generation of college students needs to get mobilized much earlier than spring of senior year. Schawbel, who is 29 and the author of a book about personal branding, Me 2.0: 4 Steps to Building Your Future, says students should take action as early as high school, if they are going to map out a promising track to getting a job straight out of college. The majority of college students are not doing this. Original source: http://goo.gl/OY6uJH

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