3 top tips to keep your brand coloring on

1. Maintaining your company brand
3 top tips to keep your brand colouring on

2. Contents
1. Tip one: Brand goal setting
2. Tip two: Brand reinforcement
3. Tip three: Employee and client interaction
4. Source List

3. Tip 1: Brand goal setting
Setting goals for your brand will help you keep a measurable agenda
for your brand success so making sure that you list these goals right at
the forefront of your brand launch is essential.
There are for steps to take to formulate your brand goals:
1. Identify what you want to ultimately achieve with your personal
brand
2. Break down your ultimate goal into milestone goals and set
timeframes for achieving them
3. Create supporting tasks to help your milestone goals and schedule
them quarterly, monthly, weekly, daily etc.
4. Keep your goals in a place you will see daily to keep them in the
top of your mind
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4. Tip 2: Brand reinforcement
There are various ways to ensure that your brand is reinforced in the public eye and there are 5
ways to go about this either individually or as part of a greater campaign:
1. Advertising: Brand advertising plays a huge role in reinforcing brands. It showcases brand
worth through multiple media outlets including online advertising, behavioural advertising,
print media, broadcast and a plethora of other outlets.
2. Trade Shows, Exhibitions and Conferences: A brand can be reinforced through exhibitions
were your brand is demonstrated and tested as buyers and shoppers come in contact with
your brand and your company.
3. Events and Sponsorship: Events and sponsorship is another viable medium used in
strengthening your brand. Virtually all brands’ targeted audiences can be reached via event
sponsorship.
4. Merchandising: In store displays and store designs are vital communications tools that can
guide customers towards making purchases.
5. Promotions: Promotional activities can go a long way to strengthen brand relationship and
loyalty. Rewarding customers by providing additional incentives encourage customers to
create a relationship with your brand and your company.
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5. Tip 3: Employee and client interactions
There are simple ways to gain a brand reputation amongst your existing client base
and these can be instilled by a few easy to do techniques:
1. Answering machines: Make sure that your business telephone systems are set up
to automatically answer prior to pick up from external sources such as clients or
potential clients and that in the automatic answer your new brand is clearly
stated and relayed in a professional way
2. Employee awareness: Make sure that if you are re-launching or changing your
brand that you hold either nuclear or smaller unit meetings within your company
to explain your new brand or adjusted brand to your employees as they are
more likely to get excited about it and promote it via every day activity than if
you were to just send out a circular via email
3. Signature templates: Create an email template signature that promotes your
new brand and social networking channels and send it out to your employees for
them to attach to the end of their email signatures. This way employees and
clients will automatically start adjusting to your new or adjusted brand and
maintain the awareness around it.

6. Source list
1. Content:
Please click through to quoted sources by clicking their reference
within text as they are hyperlinked to the original content found
on the web
2. Design:
The design is created as an original
Images found in the design of this presentation are taken from
Flickr and can be found here:
• Image by: rwkvisual
• Image by: david.nikonvscananon
• Image by: matthewthecoolguy