1. This is Anthony, he is 24 years old and lives in London after recently finishing a degree in Music Technology. He is currently working in a low profile recording studio full time aswell as playing in his fastly improving band which he hopes will someday get their own record deal. His band plays a variety of genres varying from Indie and acoustic sets such as Franz Ferdinand and The Kooks to rock music such as Foo Fighters and Kings of Leon or even old rock such as The Kinks or The Beatles. He is very into music as it influences much of his life therefore he likes to keep up to date with news, new releases, gigs and other such things involving bands he likes, to do this he subscribes to magazines such as NME. He is the sort of person that I would class as my target audience due to the sort of music he listens to and the certain class that he may represent.