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Página para captura de
leads
Conhecendo estratégias
 Tráfego Frio - Pessoas que chegam à página através
de anúncio.
 Tráfego Morno – Pessoas que chegam através de
recomendação.
 Tráfego quente – Pessoas que já conhecem e já
compraram
Conhecer a fonte de tráfego
Características da Páginas
Para Tráfego Frio
Ter espaço para adicionar :
• texto para explicar a sua oferta
• imagem demonstrando oferta
• prova social
• botão para ação
Características da Páginas
Para Tráfego Morno
• A mensagem deve ser pequena e
agradável
• Página simples e objetiva para
que deixem os dados pedidos
• Botão para a ação deve ser feio
Características da Página
Para Tráfego Quente
• Página deve ser simples e manter o
equilíbrio entre o texto e a imagem
• A pessoa já está interessada
• Sem interferência na ação
• O botão para a ação deve ser feio e
destacado
Conclusão
Se para cada tipo de tráfego, usarmos a
página recomendada, direcionada para
alcançar as pessoas, o resultado será
bastante positivo.
Conheça mais – clicando aqui

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Página para captura de leads

  • 1. Página para captura de leads Conhecendo estratégias
  • 2.  Tráfego Frio - Pessoas que chegam à página através de anúncio.  Tráfego Morno – Pessoas que chegam através de recomendação.  Tráfego quente – Pessoas que já conhecem e já compraram Conhecer a fonte de tráfego
  • 3. Características da Páginas Para Tráfego Frio Ter espaço para adicionar : • texto para explicar a sua oferta • imagem demonstrando oferta • prova social • botão para ação
  • 4. Características da Páginas Para Tráfego Morno • A mensagem deve ser pequena e agradável • Página simples e objetiva para que deixem os dados pedidos • Botão para a ação deve ser feio
  • 5. Características da Página Para Tráfego Quente • Página deve ser simples e manter o equilíbrio entre o texto e a imagem • A pessoa já está interessada • Sem interferência na ação • O botão para a ação deve ser feio e destacado
  • 6. Conclusão Se para cada tipo de tráfego, usarmos a página recomendada, direcionada para alcançar as pessoas, o resultado será bastante positivo. Conheça mais – clicando aqui