The document describes a visit and cultural analysis of the Cómico restaurant in Finland. It notes that the restaurant has a Latin American and Mexican style decoration and atmosphere, with warm colors and lounge music. The menu combines Mexican dishes with Finnish influences. The analysis discusses the restaurant's culture through dimensions defined by Hofstede and reflects on cultural biases and a non-Finnish student's perspective. Suggestions are made to improve the interior design and music.

1. CÓMICO
31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli 1

2. Introduction

 Cómico, Koskikatu 25
 The day of visit: October 13th, 2011
 Purpose: observe the restaurant to conduct a cultural
analysis
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli

3. Observation

 Decoration: warm colours
 Style: Latin American, Mexican
 Atmosphere: welcoming and cozy
 Music: casual lounge
 Customers: Finnish
 Menu: Mexican with Finnish touch
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli

4. Comic-styled menu
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli

5. 5
31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli

6. 31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli 6

7. Discussion & Conclusion

 Emphasized dimensions of the restaurant according
to Hofstede
 Cultural Bias and stereotypes
 Non-Finnish student’s reflections
 Group reactions
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli

8. Suggestions

 Minor interior design improvement
 Music
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli

9. Bibliography

 Fuat Firat A. 1997. Educator Insights: Globalization
of Fragmentation – A Framework for Understanding
Contemporary Global Markets. Journal of
International Marketing. pp. 77 – 86. Vol. 5, No. 2.
ISSN 1069-031X.
 Cómico Cafe & Bar ý Restaurante. Address:
http://www.comico.fi/materiaalit/pdf/c7fec980855
6c818c9cdbe124165ccfc.pdf. Accessed: 25 October
2011.
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31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli

10. Questions?
31 October 2011 Heikkilä Marika, Kangas Maiju, Kurikkala Heidi, Nguyen Le Tuong Vi, Sutinen Heli 10

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