Metrics for Facebook Fan Pages and Ads

Facebook Metrics for Fan Pages and Ads: What they do and don’t tell marketers Social Media Camp #MCNYC Social Media Week NYC, February 2010 Session lead by @helenstravels aka Helen Todd

Intro ,[object Object],[object Object],[object Object],[object Object],[object Object]

Did you know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Tools for Businesses ,[object Object],[object Object],[object Object],[object Object]

Fan Page Insights ,[object Object],[object Object]

How do you Measure Success ,[object Object],[object Object],[object Object]

Metric Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Insights Don’t Tell You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the value of a fan? ,[object Object],Source: thefacebookera.com

Beyond Fan Count, What Page Insights Tells Us ,[object Object],[object Object]

What Information is Available? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interactions ,[object Object],[object Object]

Interactions Per Post ,[object Object],[object Object]

New Fans ,[object Object],[object Object]

Demographic Breakdown ,[object Object]

Top Cities Fans are From ,[object Object]

Page Views ,[object Object],[object Object]

Facebook Ads Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What This Means For You ,[object Object],[object Object],[object Object],[object Object],[object Object]

It Also Means… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! ,[object Object],[object Object],[object Object]

Metrics for Facebook Fan Pages and Ads

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Editor's Notes