Creating Dynamic Content FDMA 2014
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Presentation by Christina Rowe and Heidi Richards Mooney Content Marketing to Florida Direct Marketing Association. Presentation includes tips on: Visual Presentations Audio Presentations Instagram Infographics Social Sharing Content Creation and Curation And more... For more information on our Social Media Mastery 6 Week Intensive Program visit: http://www.standoutonlineclub.com TODAY!
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Creating Dynamic Content FDMA 2014
- 2. What is Dynamic Content? “a web page with web content that varies based on parameters provided by a user or a computer program.”
- 3. CONTENT IS YOUR “WHEEL OF FORTUNE”
- 4. Other Types of Content MEMES GUIDES BOOK REVIEWS RANTS EBOOKS INTERVIEWS PRODUCT REVIEWS HOW-TO'S LISTS LINK PAGES CASE STUDIES RESEARCH
- 5. Create it or Curate it Effective content is produced using a combination of original content, including opinions, knowledge, news, controversy and humor and OPS (other people's stuff)
- 7. Unless you know where to look!
- 9. <-- - *
- 10. Results --- >
- 11. JUSTSOMETHING.CO
- 13. *
- 15. DON'T BE AFRAID TO CURATE! Two of the most highly trafficked blogs on the web are BoingBoing.net and BuzzFeed.com. These two sites are primarily made up of curated content. BoingBoing alone often outpaces sites like the NY Times in traffic.
- 16. PODCASTS – The Morning Coach
- 17. PODCASTS – Download Audacity - FREE For MAC: audacity.sourceforge.net
- 18. PODCASTS – Get a microphone
- 19. PODCASTS – Choose your topic *Create your Outline *Title *Script (bullet points) *Record *Edit Your Material *Upload Podcast to Soundcloud, Amazon s3 (free) OR *Libsyn ($5 a month)
- 21. PODCASTS – EDIT
- 23. PODCASTS – Submit to iTunes www.apple.com/itunes/podcasts/specs.html
- 25. PODCASTS Promote Your Podcast Via Social Media and More!
- 26. GUIDES & REPORTS
- 27. REPORTS
- 28. REPORTS
- 29. REPORTS
- 31. REPORTS *1 to 20 pages *PDF Format *Professionally Designed Cover *Helps People Solve a Problem *Do it Yourself *Hire Ghostwriter to Create *Lead Generation *Share on Social Media
- 32. SHARE ON SOCIAL MEDIA
- 33. PHOTO GALLERIES
- 38. VIDEOS - First there Was YouTube
- 40. Creating Short VIDEOS – Screen Capture
- 43. GOANIMATE.COM
- 45. VIDEO TIPS Equipment Lighting Sound/images Distractions (Background) Script Length of Video Editing Hosting
- 46. Introduce Your Company - The Script Introduce your company Explain the Problem Tell them how your products/ services will solve the problem Use Proof – Testimonials, etc. Have a Clear Call to Action Keep it Short
- 47. INFOGRAPHICS People are Visual 90% of info transmitted to brain is visual People are 3 X more likely to share Search Engines Love Them! Great way to demonstrate Expertise
- 51. *MEMES What is a meme? Short for the Greek word “mimeme” meaning to imitate or mimic something that appeals to a large group of people,uses comedy people can relate which makes it more likely to go viral
- 53. Greatest Memes – Facebook 168K+
- 55. *QUOTE YOURSELF
- 59. Even MORE Types of Content Press Releases Articles Software Products E-Courses White papers Surveys Contests Games OTHER???
- 60. TWO GIFTS... With Business Card Copy of this Presentation
- 64. REGULAR PRICE: $247.00. FDMA MEMBERS TAKE $100 OFF . ONLY 147.00 TODAY ONLY
Editor's Notes
- Any others you can think of Press releases, articles, software, products, white papers, surveys, and the list goes on....
- Any others you can think of Press releases, articles, software, products, white papers, surveys, and the list goes on....