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Twitter for PR Pros

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Geben Communication
Geben Communication

How can Twitter help PR pros be more effective? This presentation offers some tips to help PR people connect with reporters, spot trends and network -- all key parts to successfully doing your job. [Delivered to the Ohio State University.]

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A PR Pro’s Guide to Twitter Heather Whaling • @prTini [email_address] prTini.com facebook.com/GebenCommunication
http://on.mash.to/A2GDAW
Connect with Reporters ,[object Object],[object Object]
Land a Job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
build new relationships Twitter chats: #pr20chat #prStudChat #u30Pro #internchat
Create Opportunities ,[object Object],[object Object]
 
this was my idea of travel …
nothing can prepare you for the devastation …
 
Columbus Marathon: a social media case study
Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nail the Basics nail the basics
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
www.columbusmarathon.com/blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
after you nail the basics, add some sizzle
Virtual Scavenger Hunt ,[object Object],[object Object],[object Object],[object Object]
 
Ask the Race Director ,[object Object],[object Object],[object Object]
day-of interactions
Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
say hello to the new telephone
[object Object],[object Object],[object Object],[object Object],[object Object],Collaboration. Integration. Social Good.

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