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Social media strategies for nonprofits to drive social good

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Geben Communication
Geben Communication

Social media can be a powerful tool for nonprofits when used strategically and conversationally. Several case studies showed how nonprofits raised funds and awareness through engaging campaigns on platforms like Twitter, Facebook, and YouTube. However, overusing social media for solicitation risks donor fatigue. Nonprofits should identify clear goals, develop an online network, integrate social and offline efforts, and recognize donors to maximize the benefits of social media for fundraising and their mission.

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Social Media Social Good Heather Whaling [email_address] twitter.com/prTini linkedin.com/in/heatherwhaling
What are we talking about? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Online Interactions Shift Attitudes 74% 72% stronger connection to a company/brand Source: eMarketer
Source: Forrester Research, Inc.
Social Media Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Perfect Match ,[object Object],Conversations drive conversions Social media strengthens relationships
Social Good Case Studies Does it really work?
Community Crisis Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#CrisisOvernight ,[object Object]
Coalition for the Homeless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social media matters to the Coalition because when they needed extra help, their online network – people who were strangers just months ago – stepped up to the plate.
Orlando “Can” Care Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: CbusHope4Haiti
Call to Action
… shared on Facebook
… shared on Twitter via #CbusHope4Haiti
In Just a Few Days … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Geben Gives
… shared on Twitter
… shared on Facebook
… nearly 8,000 votes later
Photo Credit: First Monday, Orlando Chamber of Commerce
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Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Better Online Fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object],Credit: www.prsarahevans.com
Better Online Fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Credit: www.prsarahevans.com
Trends Mobile Photo credit: ilamont Video
More Info Slides & links: GebenCommunication .com/Westerville Blog: bit. ly/prtini
[object Object],Heather Whaling [email_address] prtini.com twitter.com/prTini linkedin.com/in/heatherwhaling

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Social media strategies for nonprofits to drive social good

Editor's Notes

  1. Because they spent time cultivating their network, educating people about the organization and the issue -- and didn’t focus on asking for money -- they received overwhelming support when the time came.