blog post

1. Banner surrounding page
The use of a large
image captures the
audience’s attention and
introduces the
protagonists of the film
to the audience.
Magazine name banner at the
two corners of the page
Fact box informs the reader
about the upcoming film
Page number and website
at the footer at the bottom
of the page
Small image film strip at the bottom of the page signify
key moments in the film – the images are used to create
excitement for the audience
Conventional column format of text and
the use of a subtitle. White writing on a
black background is used to make the
text stand out
Star rating informs
the reader of a
critical analysis of
the film
A circular box informs
the audience where
they can see the film
and what formal it will
be shown in; 2D, 3D
and can be seen at the
IMAX
The title uses the colour scheme of white on red, the font style is bold
and therefore appeals to the audience, the banner also informs the
audience of when the film will be shown and adds a star certificate.

2. The use of a small poster banner signifies the other main characters in the film this is established due to the fact that the women in the image are
wearing the same sort of clothing. The representation of the women in the image is unconventional as women are generally seen in provoking poses
which links to the conventional sexual representation of women. However here they look dominant, and powerful, a force not to be reckoned with.
Year of the film/
magazine printed
copy
The unconventional
placement of an
image at the top of a
double page spread
means that the focus
is of the women, the
frame of the image
links to a cinema
screen therefore
appealing to an
audience further. The
fact that the woman is
pointing her gun
towards the text
implies that it is
important as the
viewer we read about
her story and I got the
impression that by
reading about her
story. I am given the
women hope like a
game which has been
paused by reading on
I am able to help an
avatar.
Unconventionally there is not a large
banner title and the column paragraphs
are small however the first letter in the
column is large and bold therefore
attracting the audience’s attention to
the description of the paragraphs.
There are
small
descriptions/
subtitles on
the double
page spread
There is a conventional black and white colour scheme
used on the page the white background represents a clear
background and allows the black text and image to stand
out. The use of a white background also enhances the
image as there are a lot of grey hues specifically in the
background and on the women’s armour
Page number
written at the
footer of the
page

3. The black banner at the top of the page informs the
reader that they are able to vote for their favourite film.
Along the side of the
page here there is a
comic strip
describing some key
roles other actors in
the film have starred
in. The purpose of
this is to interest the
audience and
enhance the
possibility of an
individual watching
the film
The title ‘screen’ is very eye
catching and therefore engages the
audience to read the magazine
article.
The second page of
the magazine is
predominantly
images with the large
image of Jack
Sparrow from the
new film used to
catch the audience’s
attention.
A subtitle is used to inform the audience of
the meaning of the star system in the data
graph in the columns of text.
The graph is
conventionally in
the centre of the
text so that the
graph catches the
reader’s attention.
The use of a
graph also informs
the magazine is
factual
The text describing
the film has been
written in a
conventional column
style however the
text also shapes
around the data
graph.
The black box is
used to highlight key
words used in yellow.
This effect is very
powerful as the
yellow is so vibrant
The graph has been coloured red so that it stands out however
the red hue colour scheme can also be linked to Jack Sparrows
headband and the star rating system which is also red.

4. The Family Secret
Secret
I have chosen to experiment with letter styles for the title of the magazine
double page spread. I think that this text style would be better suited to
surround an object. However I do think that the different sized letters are
interesting.
The second style I tried out was the use of shadowing by highlighting the
word this technique is not as effective as it doesn’t look professional. I
have experimented with the font ‘Baskerville old’ and enlarged the font
side to determine whether the font would be effective if it was enlarged
as the background of the double page spread in the same way that the
double page spread Florence and The Machine used a large letter next
to her text on the double page spread. The use of a large letter is a
conventional use of wording at the beginning of a column of text for a
magazine double page spread.
S S S
S
S
S
S S S S
S
S
These boxes of ‘S’ show different colour schemes I could use to make
the title or further use in my final banner. The boxes represent the
conventional style of Channel fours advertising. 4OD predominantly use
blue as there branding and they use a bold italic style. The Bold use of
text makes the wording stand out as well as the colour choice. Channel
four whenever they advertise a programmer they conventionally use a
darker colour for the text and a paler tone for the background banner.
The use of a banner means that the text is the focal point in comparison
to the image however channel four conventionally use the colour
schemes of the text and banner to enhance the image by reflecting or
harmonising with the colour hue/ tones in the image. For example if there
is an image of a man wearing a grey t-shirt channel four may use a grey
banner to link to the image. Therefore when I write my double page
spread I will need to make sure that the colour scheme of the page links
to the colouring of the image. I must also consider how the colouring of
the entire media texts link and what these colour schemes represent to
the demographic audience.

5. The kerning between each letters in these two examples are the same and the shadowed reflection underneath the text is pointing to the left which means the
text is easier to read for the individual. The spacing between each new word is quite large therefore the reader may feel that reading a sentence in this italic style;
Arial at this size could be difficult. I like the shadowed reflections underneath the text I believe the most effective font is the second as it is fuzzy and therefore
represents my mums past and the way that she is able to confidently talk about her childhood in the documentary. Her confidence is represented through the
defined italic style predominantly on the baseline. I have overlaid two different texts in altering colours in these three text
The Family Secret
The Family Secret
experiments. The first experiment is effective and has a ghostly effect as
the blue font is traveling down the black fonts in a left direction. I have
chosen to experiment with black grey and blue as channel four
conventionally use this colour scheme and the predominant use of black
and grey can link to the documentary’s footage as a lot of the footage
uses a black colour filter to represent my mum talking about the past. The
second text experiment uses grey and blue, the blue text is traveling
upwards and looks as if it is trying to escape from the partnership this
could be linked to my mums own struggle to find out who she really is as
she looks back at her childhood. I believe the third text experiment on this
page is the most effective as the grey text shadows the black text and
neither colour is too over powering.

6. The Family
Secret
The Family Secret
The Family Secret
The Family Secret
The family secret
The Family Secret
The Family Secret
In this next experiment I have
layered three coloured texts, this
is not a successful experiment as
the text looks too overpowering
and crowded therefore this font
style is not suitable as it would
not appeal to my target
demographic.
In this text experiment I have highlighted some of the letters in the words. The text then
looks like it has been cut out and pasted in an order. This style could represent the past
and present which is discussed in the documentary or it could represent the two different
opinions from my mum and nan. I believe the most effective font here is the black and
white scheme, I like that the text is reversible and could link to the way I have filmed the
documentary specifically looking at the past and then looking at the present day using
colour in my footage. A disadvantage to this style is that it doesn’t look very professional
and the blue text especially could resemble a sweet wrapper therefore I am unlikely to
use the font style in my double page spread.
The wide spacing between this text could mean that the reader of the
magazine article finds it hard to read as their eyes have to travel a longer
distance over the page. The second text is shattered and represents how past
and the present are a continuous theme in the documentary. The reflection of
the text has been added using text effects. The use of a reflection links to the
reflective nature of the documentary.
This font style; ‘Webbing Text B’ is a conventionally formal font which would
be used in newspaper titles such as the Daily Mail. The elegant font style
signifies the documentary is about something importance and appeals to an
upper class demographic audience or materialists who are pivotal around the
identity of a brand. A disadvantage to this font is that it is likely to attract a
different demographic to the one I have targeted for my documentary around
and the font is not a conventional style used in a Channel four media product.
Therefore I am unlikely to use this text style as I believe it is important that all
of my media texts represent continuity.
This last text style has been inspired by Avicii’s song; ‘The days’ in which a
spray painter artist spray paints the lyrics to the music video. I have used a
stencil text face and added boxes over the text to darken the text so the
font looks as if it has been spray painted. The style is interesting however I
don’t think it would advertise the documentary successful or appeal to my
target demographic.