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LinkedIn Career Center Guide

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Heather Krasna
Heather Krasna

Webinar I presented to over 70 different university career centers on maximizing LinkedIn for alumni and student career connections.

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Advanced LinkedIn for College Career Centers 10 Steps to Revolutionize Your Career Center Heather Krasna © 2011
Quiz: What does this image represent?
Assumptions: ,[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Why LinkedIn? ,[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Why LinkedIn? ,[object Object],[object Object],[object Object],[object Object]
Why LinkedIn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Why LinkedIn? ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Why NOT LinkedIn? ,[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
10 Steps Unleash the Power of LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Step 1: Set Up Your Personal Profile ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Link to Everyone You Know (maybe) ,[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Be Judicious, Though ,[object Object],Heather Krasna © 2011
Your Staff’s Profiles ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Step 2: Choose Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Teach Your Students LinkedIn Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Communicate your Policies ,[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Step 3: Set up (or Take Over) a Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Should we have multiple groups? ,[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
What if a group already exists? ,[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Can I merge groups? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Step 4: Identify a Group Manager in Your Staff ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Step 5: Invite Students, Alums, Faculty & Staff to Join Your Group ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Invite Members to Your Group ,[object Object],Heather Krasna © 2011
Send a compelling invite message explaining the benefits of joining: * Reconnect professionally with alumni; have discussions; promote opportunities; help students Heather Krasna © 2011
Step 6: Promote your Group ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Step 7: Use Your Group to Engage Community ,[object Object],Heather Krasna © 2011
Manage Your Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Set up News Feeds ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Set Up a Job Feed for the Group ,[object Object]
Set up a Job Feed (step 2) ,[object Object],Heather Krasna © 2011
Set up a Job Feed (step 3) ,[object Object],Heather Krasna © 2011
Set up a Job Feed (step 4) ,[object Object],Heather Krasna © 2011
Add Jobs Manually ,[object Object],[object Object],Heather Krasna © 2011
Engage Your Community ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Step 8: Research Prospects ,[object Object],[object Object],Heather Krasna © 2011
Advanced Search of People ,[object Object],[object Object],Heather Krasna © 2011
Advanced Search of People ,[object Object],Heather Krasna © 2011
Find the Super Connectors ,[object Object],[object Object],Heather Krasna © 2011
Use Groups to Research Alumni ,[object Object],Heather Krasna © 2011
Alumni Research via LinkedIn ,[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Get a “Feed” of Alumni Updates ,[object Object],Heather Krasna © 2011
Get a “Feed” of Updates (step 2) Heather Krasna © 2011 Scroll down, and look on the left to search by School. Type in the school you work for.
Get a “Feed” of Updates (step 3) ,[object Object],Heather Krasna © 2011
Volunteer Recruitment via LinkedIn ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Step 9: Connect to New People/ Employer Prospects ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Get Introduced ,[object Object],Heather Krasna © 2011
Add to Network ,[object Object],[object Object],[object Object],Heather Krasna © 2011
Step 10: You and Your Group are Now a Hub of Student-Alumni Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
Introducing Students to Alums/Employers ,[object Object],[object Object],[object Object],[object Object],[object Object]
What My Network Looks Like ,[object Object],Heather Krasna © 2011
What My Network Looks Like ,[object Object],Heather Krasna © 2011 Baruch alums UW Evans School alums & students Career experts, LIONS, authors
Questions, Comments? ,[object Object],[object Object],[object Object],[object Object],Heather Krasna © 2011
** Bonus Tip!** Conduct Outreach with Power Shares ,[object Object],[object Object],Heather Krasna © 2011
Power Sharing ,[object Object],Heather Krasna © 2011
Power Sharing continued ,[object Object],Heather Krasna © 2011
Power Sharing, continued ,[object Object],Heather Krasna © 2011
Power Sharing, continued… ,[object Object],[object Object],Heather Krasna © 2011
Power Sharing, continued… ,[object Object],[object Object],Heather Krasna © 2011

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LinkedIn Career Center Guide

  • 1. Advanced LinkedIn for College Career Centers 10 Steps to Revolutionize Your Career Center Heather Krasna © 2011
  • 2. Quiz: What does this image represent?
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  • 24. Send a compelling invite message explaining the benefits of joining: * Reconnect professionally with alumni; have discussions; promote opportunities; help students Heather Krasna © 2011
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  • 42. Get a “Feed” of Updates (step 2) Heather Krasna © 2011 Scroll down, and look on the left to search by School. Type in the school you work for.
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