Using Social Media in the Channel

Channel Marketing and the Role of Social Media Heather K. Margolis, President Channel Maven Consulting

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], "The horse is here to stay, the automobile is only a fad." --Advice of President of Michigan Savings Bank to Horace Rackham , lawyer for Henry Ford , 1903

Be Where They Want, When They Want

Exponential Growth of your Message

Whose Responsibility is Social Media? Executive Drive Thought Leadership PR Get the “Word” out Marketing Create Content Sales Provide Value Technology Solve Problems Administrative Build Internal Community

B2B Decision Makers Using Social Media http://www.marketingpilgrim.com/2009/02/b2b-buyers-dig-social-media.html ,[object Object]

Branding yourself or your Company Online LOITHERSTEIN Heather Margolis

The Most Downloaded Woman on the Web

Where to Start Listen Participate Generate Buzz Share Content Community Building & Social Networking Tactics, Tools, Time LESS TIME MORE TIME

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Using Social Media in the Channel

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