Social media is rapidly transforming the mortgage industry. For mortgage lenders and loan originators, it is becoming increasingly important to establish and reinforce their value in an online world.
2. The Power of Social Media
Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
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3. Three channels and
no remote
300 cable
channels
Infinite
choice
2015
E2016
E2017
E2020
$190
billion
~$200
billion
~$209
billion
~$243
billion
Projected Advertising Spend
3
4. Changes in Consumer Media Consumption
Three channels and
no remote
300 cable
channels
Infinite
choice
Three channels and no remote 300 cable channels Infinite choice
40% of all media is now consumed via the Internet
60% of that is consumed on mobile
26% of that is social
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5. Effectively Engaging with Customers
More adults are using
social media
8%
80%
2005 2016
% online
adults using
social
>1bn1.5bn ~400mm ~347mm
~320mm ~100mm ~200mm ~700mm
More than 4 billion social
media accounts
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6. Ad Spend not Migrating as Fast as Consumption
$-
$50
$100
$150
$200
$250
2012 2013 2014 2015 2016E 2017E 2018E
US Total Media Ad Spending ($bn)
Outdoor
Radio
Print
Other digital
Mobile
TV
$165 $171
$180
$189
$200
$209
$221
TV is still 37%
of all
advertising
spend
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