Contact HealthCare Marketing Group at 800-258-0702 or visit our website healthcaremarketinggroup.com to learn more about how we can propel your practice to an unconventional new frontier for the 21st Century.

1. HEALTHCAREMARKETINGGROUP.COM
800-258-0702
DIGITAL MEDICAL
MARKETING: AN
UNCONVENTIONAL NEW
FRONTIER FOR THE 21st
CENTURY

2. It should come as no surprise
that the digital space and the
Internet in general are playing an
increasingly important role in our
lives as time goes on. But just
how important is it, you ask?
People are now turning to the
Internet for healthcare-related
needs in record numbers.
800-258-0702
T H E P O W E R O F T H E I N T E R N E T
HEALTHCAREMARKETINGGROUP.COM

3. What does this mean for your
medical practice? Simple - the
Web is now more important
than it has ever been,
particularly when it comes to
not only reaching your target
audience in an organic and
meaningful way, but also with
regards to providing patients
the medical information they
need to lead the healthiest
lives.
800-258-0702
T H E I N T E R N E T: A N
E N D L E S S O C E A N O F D ATA
HEALTHCAREMARKETINGGROUP.COM

4. ✓ According to Pew Internet, approximately
33% of all Americans have gone online to
investigate a health condition or medical
issue in the last year.
✓ 72% of all "Internet users" (meaning
people who spend more than five hours
per day online) have also investigated
health issues using Web-based resources.
TA K E A L O O K A T S O M E O F T H E S E
I N C R E D I B L E S TA T I S T I C S T O G E T A N
I D E A O F J U S T H O W I M P O R TA N T T H E
W E B N O W I S T O Y O U R M E D I C A L
D I G I TA L M A R K E T I N G S T R A T E G Y A N D
Y O U R PA T I E N T S :
800-258-0702
HEALTHCAREMARKETINGGROUP.COM

5. ✓ 77% of these people begin their
search for medical help with a
search engine like Google® or
Bing®.
✓ The "Yellow Pages" are a thing
of the past - patients have
indicated that when they're
looking for healthcare
information, they only consult
the phone book 35% of the time.
T I M E S H A V E
C H A N G E D
800-258-0702
HEALTHCAREMARKETINGGROUP.COM

6. Simple - digital healthcare marketing is now
more important than ever to the success of
healthcare organizations around the
country. SEO is a great way to make sure
that your organization appears at the top of
the search results on Google® and Bing®,
which also happen to be your biggest asset
when it comes to attracting their attention
towards your specific healthcare
organization.
T H E I N T E R N E T I S C O N S U M E R - D R I V E N
C A N P O T E N T I A L PA T I E N T S F I N D Y O U ?
800-258-0702
HEALTHCAREMARKETINGGROUP.COM

7. Branding also plays an important role -
you don't just want to give the users
the information they're looking for, you
want to make sure they know it was
YOU who gave it to them.
Storytelling is undeniably a powerful
and immersive tool that has been used
to spread the messages of a particular
brand, and understanding social
motives for brand loyalty is central in
order to build successful relationships.
800-258-0702
T E L L Y O U R S T O RY !
HEALTHCAREMARKETINGGROUP.COM

8. Contact HealthCare Marketing Group
at 800-258-0702 or visit our website
healthcaremarketinggroup.com to
learn more about how we can propel
your practice to an unconventional
new frontier for the 21st
Century.
800-258-0702
HEALTHCAREMARKETINGGROUP.COM