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Extract Information Limited
www.extractinfo.info
Jane List
Consultancy
Search Services
Training
Patent Information

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Patent Landscaping
Exploring the city
Tuesday 21st April, 2015, II-SDV, Nice, France
Jane List
Founder, Extract Information Limited

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Extract Information Ltd
www.extractinfo.info
Consultancy
Commercialisation strategy
Content development for marketing, presentations and trainings
Evaluation of databases and information sources
Product development
SME IP related services include
IP management, identification of funding opportunities, markets, potential
customers, and competitive landscape analysis
Search Services
Competitive intelligence
Literature and systematic reviews
Landscaping
Commercial patent searching
Technology scouting

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Patent Landscaping
• Introduction
• What is ‘Patent Landscaping’?
• Planning the landscaping project
• Search,
• Relevancy checking / clean-up and categorisation
• Analysis and visualisation
• Looking ahead
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http://www.wipo.int/patentscope/en/programs/patent_landscapes/
State of the art
• Usually includes scientific literature, and is restricted to recent years
Prior art
• Focuses on a narrow technology field
Patent Landscape
• Creates a collection of patents (families) and seeks to analyse them, to answer (business)
questions
• Patents contain much technical information particularly in emerging technologies not
available elsewhere
• But 18 months out of date
Typically:
• Looks at all technologies, and seeks to categorise them
• Looks at patents emanating from a geographic area
• Provides strategic competitor analysis
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What is Patent Landscaping? (1)

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Types of patent landscaping
• Policy usually mega >1 million documents
• Industry usually micro / mesa / (1,000-100,000 documents
What is the purpose of the industry landscape?
• competitive intelligence
• M&A
• white space analysis
• state of the art
Types of Industry landscape
• Competitive
• Company Portfolio
• Technology
• Regional
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What is Patent Landscaping? (2)

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• Technology
– for white space analysis
– Opportunity scouting
• Competitive
– Competitors technology, market share
– single company portfolio
• Geographical
– continent
– country
– city
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Some typical patent landscapes

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What is the purpose of the landscape?
Stages of patent landscaping.
Search
Relevancy check
Clean up
Categorisation
Analysis
Visualisation
Report.
Costing and Timing
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Planning the Landscaping Project
£££££

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Searching for large companies:
• ASTRA ZENECA
• ASTRAZENECA
• ASTRA
• ZENECA
• MEDIMMUNE
• CAMBRIDGE ANTIBODY
TECHNOLOGY
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Searching for landscaping
Company / Regional
Landscape
Prepare search for
each company
(applicant, inventor,
owner information)
relevancy check
and clean-up
analysis
Identify companies by:
• search in scientific, business databases
• google search
Searching for small
companies may need to use
inventor names too
• Domainex
• Fluidic Analytics

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Analysis and visualisation: choosing an appropriate tool
• What size is your landscape likely to be?
• What type of family do you want to analyse?
• Do you need to analyse the text (description / claims) or is bibliographic
information enough?
• Do you need interactive visualisation ?
• Do you need basic visualisation tools?
• Do you need to make own charts?

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• Ambercite
• BizInt Smart Charts
• Excel
• Global Patent Index / Patstat
• GridLogics (PatSEER and PatentInsight Pro)
• Intellixir
• Linguamatics I2E
• Orbit Business Intelligence
• Patbase Analytics
• PatentSight
• PatSnap
• TotalPatent
• Thomson Innovation / Thomson Data Analyzer
• Vantage Point
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Visualisation Tools Overview

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Patent Landscape: Cambridge – some examples
Cambridge (UK) has two leading industries - life sciences
and high technology - which has the strongest patent
footprint?
High tech – 30 patent filing companies
Life sciences - 23 patent filing companies

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Cambridge: Life Sciences
AbCam
Arecor
Astra Zeneca (MedImmune,
Cambridge Antibody)
Bicycle Therapeutics Limited
Cambridge Cognition
Cantab Biopharmaceuticals
Domainex
Endomagnetics
Fluidic Analytics
Horizon Discovery Group PLC
Ionscope Ltd
Johnson Matthey
Lycotec
Sareum Holdings
Scientific Digital Imaging PLC
Sphere Medical Holdings PLC
TTP Labtech
Tristel
Vernalis
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Sphere Medical - 3 additional US patents identified on Orbit
using Assignee (original, intermediate, current and
Reassignment field searching
Mergers & Acquisitions
• Vernalis / British Biotech / Ribo Targets
Total 9154 simple patent families in the landscape

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Cambridge: Life sciences – Patbase Analytics
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• Remove inventor names
• Remove variants of names
• Decide on policy for
‒ handling patents with
multiple assignees
‒ M&A name changes
‒ subsidiaries
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Company Name Clean-up

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Cambridge life sciences: technology spread
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Visualisations –patent families by assignee
0
1000
2000
3000
4000
5000
6000
no families
0
50
100
150
200
250
300
350
400
450
500
no families
0
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no families
3 views showing large and small
companies

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Cambridge life sciences: timeline of patenting
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• Priority year of family from 1980
• Year of grant of all patents from 1990

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Interactive analysis of the landscape in IntellixIR
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• Big data opportunities – open gov. initiatives
– ‘linked data’
• Not just patents
– other IP, scientific and commercial information
• Improved name and location search and analysis in sources
– E.g. priority information and publication (in – force) information
• Landscaping standards
– for search / data collection and reporting
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Looking ahead

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Extract Information Limited
www.extractinfo.info
jane@extractinfo.info
“The real voyage of discovery consists not in seeking new
landscapes, but in having new eyes.”
Marcel Proust
“Lies – damn lies – and statistics”
often attributed to Benjamin Disraeli,
the 19th century British Prime Minister
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Questions?
• Thank you:
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23. © E x t r a c t I n f o r m a t i o n L i m i t e d
Extract Information Limited
www.extractinfo.info
Jane List
jane@extractinfo.info
Consultancy
Search Services
Training
Patent Information