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Building the leading company in
health and well-being
An introduction to Philips
A strong diversified industrial group leading in
health and well-being
2
Improving
people’s lives
through
meaningful
innovation.
Founded in 1891
Headquartered in Amsterdam,
The Netherlands
Sales of €22.6 billion in 20111
Growth Markets
33% of sales generated in
growth geographies
Globally recognized brand
(world top 50)
Our brand value doubled to
$8.7bn since 20042
122,000 employees
Sales and service outlets in over
100 countries
€1.6 billion investment in R&D,
7% of sales
Who we are Our businesses Our mission
2011
Healthcare
Lighting
Consumer Lifestyle
2
Source: Interbrand1Note - All figures exclude discontinued operations
26%
40%
34%
€8.9
Billion sales
in 2011
37,000+
People employed
worldwide in 100 countries
450+
Products & services
offered in over 100 countries
1 Full year 2011
8%
of sales invested in R&D
in 2011
Philips Healthcare
Businesses1 Sales & services geographies1
Imaging
Systems
Home
Healthcare
Solutions
Patient Care
and Clinical
Informatics
Customer
Services
North America International
45% 34% 21%
Growth
Geographies
38% 14% 22% 26%
Healthcare
Consumer Lifestyle
€5.8
Billion sales
in 2011
18,000+
People employed
worldwide
5%
of sales invested
in R&D in 2011
1 Full year 2011
2 Other category (6%) is mainly license income and is omitted from this overview
Note - All figures exclude discontinued operations
27%
of green product
sales in 2011
Philips Consumer Lifestyle
Businesses1 2 Geographies1
Personal
Care
Health &
Wellness
Domestic
Appliances
Lifestyle
Entertainment
Mature
Geographies
58% 42%
Growth
Geographies
22% 13% 28% 31%
Philips Lighting
Customer Segments1
23% 17% 15% 9% 15% 5% 3% 4% 9%
Retail Entertainment Healthcare AutomotiveHomes Offices Outdoor Industry Hospitality
Lighting
€7.6
Billion sales
in 2011
53,000+
People employed
worldwide in 60 countries
5%
of sales invested
in R&D in 2011
80,000+
Products & services
offered in 2011
1 Indicative split
Sustainability as a driver for growth
6
Accelerating sustainable business
• Green Products represented 39% of total sales
in 2011, up from 30% in 2009
• By 2015 Philips aims to invest EUR 2 billion in
Green Innovation
EcoVision targets for 2010 – 2015
• Bringing care to more than 500 million people
• Improving the energy efficiency of Philips
overall portfolio by 50%
• Doubling the global collection and recycling
amounts of our products, as well as double the
amount of recycled materials in our products
6
Global
Cardiovascular
X-ray
Unique leadership positions in many markets
Regional
Ultrasound
Global
Patient
Monitoring
Global
Cardiac
resuscitation
Global
Male electric
shaving
Global
Lamps
Healthcare
Consumer
Lifestyle
Lighting
Global
Sleep Therapy
Systems
Global
Garment Care
Global
Rechargeable
Toothbrushes
Regional
Kitchen
Appliances
Regional
Electric Hair
Care
Global
LED Lamps
Global
Automotive
Lighting
Global
Professional
Luminaires
Global
High Power LEDs
Automatic Query Result Re-Ranking in
a Patent Database by Local Frequency
and Adjacency Distribution
Kalpana Ravi IP Analyst
Ravi Kiran PhD candidate ESIEE
Mannan Bakthavathsalu Manager IP analyst team
Outline
• Introduction
• Structured and unstructured data
• Search and result set
• Influencing Parameters
• Motivation to re-ranking
• Proposed method
• Algorithm framework for re-ranking
• Conclusion
• References
Introduction
• IP Analysts group at Philips
• various types of searches
• various patent search tools
• (Questel and Thomson innovation)
• free data bases
• Tools have very good features
• relevancy ranking of patent on the top of the list
• frame work for how searcher can re-rank search
results
Structured and unstructured
data in Patent Mining
Structured patent data:
Bibliographic
information:
Unstructured
patent data:
Running text in
various parts of patents
words and expressions in
title, summary and claims.
Search result set
Searcher
Patent Search
database and
User Interface
Ranked list of
patents
Result
set
Query
Algorithm
Parameters taken from
Query
Parameters
supplied
By searcher
Parameters extracted
from documents of hit
list
Revised ranked
list
Problem setting:Influencing parameters
Parameter inherent to
databases
Influencing parameters
Motivation to Re-ranking
• Huge results which needs to be analyzed
• The relevant patent lies in the middle
• Knowledge of best patent lies with the searcher (Influencing parameters)
• Searcher should be able to automatically re-
rank already retrieved patent set
Query run on the
database
Algorithm
Result set from
database
New
ranked
results
Proposed method
Page/Relevant Ranking
Having a high page rank will help you
reach the front page of search
engines as well as generate traffic
from other websites.
The idea being if it is relevant to you
and you can help the user more
than any other website they want
those users to use your website vs.
another site that has a much higher
bounce rate or lower quality
content.
http://organicseoexpert.org/increase-google-page-rank/
Page rank
Yahoo's patented method of
ranking
The patented method described in the
documents calculates search
rankings based on a combination
of automated algorithms and
human editor input. In the patent,
Yahoo describes a way that
previously-collected input from
human editors can be mixed in
(“blended”) with what its search
algorithms return, essentially
resulting in better search results.
http://techcrunch.com/2009/10/06/yahoo-obtains-u-s-patent-
for-human-aided-search-ranking-method/
Influencing parameters (Taken from
query)
Context,concept,Novelty,Distance
Context of
Invention
Concept
or effect
Influencing parameters (Parameters
extracted from document hit list)
Database
document
hit list
Query
order
Ordered by
date/country etc
Classification
Useful
patents
Algorithm
Distance
terms
Weights to
query
terms
Frequency
terms
Uncertainty
terms
New rank
generation
Previous ranked list
Data flow diagram of algorithm
Frequency of context
words in query (f1…fn)
Frequency of concept
words in query
Frequency of chosen
words in query (product
taken by n)
Frequency of each
word in query (in
different fields of patent
)
Frequency ratio for the
important query term
Frequency
co-efficient
generator
Frequency
vector
Frequency terms
tfidf
- The tf*idf weight (term frequency–
inverse document frequency) is a
numerical statistic which reflects how
important a word is to a document in a
collection or corpus. - The inverse
document frequency is a measure of
whether the term is common or rare
across all documents. It is obtained by
dividing the total number of documents
by the number of documents
containing the term, and then taking
the logarithm of that quotient.
Influencing parameter (supplied by
searcher)
Model
Searcher
concept of
invention
Frequency
Distance
Similarity
Collocation
probability by
bigram
Collocation
probability by
trigram
Collocation
property by n-
gram
Distributed
strength
Decision
algorithm
Distance
vector
Collocation
probability by a
query term
1) (MRI or (magnetic adjacent by 2 resonance)) adjacent by 9 (image adjacency
processing)
2) (MRI or (magnetic adjacent by 2 resonance)) and (image processing)
Query distance
Google Ngram
Google Ngram trends of "patent mining" and
"data mining"
Patent Mining:
http://books.google.com/ngrams/graph?content=patent+mi
ning&year_start=1800&year_end=2000&corpus=0&smo
othing=5
(there is just a huge correlation in places: but when
observed over time - the term patent mining changed in
meaning - basic usage is for American mining laws,
mining and engineering and not Patent mining )
Ngrams - "patent mining"
Weight based on
technology
Weight based
on Nearness
Weight based on
ontology(local
dictionary)
Weight based on
generalness
Weight
vector
generator
Weight
vector
Weight of the query term
Classifiers in text mining
Naïve Bayes Approach
http://www.cs.sunysb.edu/~cse634/spring2009/Group3Bayes.
pdf
Calculating the probability that a
document d belongs to a
category or class c, denoted as
P(c|d)
KNN-classifiers
KNN classifier uses
distance as to weight
the contribution of the
K neigbouring
documents in class
assignment. Weight
can be tfIdf or score or
frequency
http://www.cis.uab.edu/zhang/Spam-mining-
papers/A.Simple.KNN.Algorithm.for.Text.Categorization.p
df
Query term un-
certainity
Distance term un-
certainity
Frequency term un-
certainity
Information un-
certainity
Balance un-
certainity
Confidence
Value
Un-certainity representation
Data mining and text mining Visualizing
Wikipedia
http://datamining.typepad.com/data_mining/wikipedia/
Visualizing Wiki
Reranking Solutions
Re-ranking based on highest citations
Re-ranking based on IPC classification
Score each IPC code by the number of its
occurrence in the extracted top-k documents
Re-ranking by researching using similar patent
Re-ranking relevancy
• Patentics search
platform, uses a relevancy
ranking,
• The relevancy ranking
based on search query,
• users can alter the query
rank the relevancy
according to a specific
patent document or
keyword
Correlation matrix
Patent1 2 3 4
Distance
vector
p11 p21 p31 p41
Frequency
vector
p12 p22 p32 p42
Weights to
query terms
p13 p23 p33 p43
Confidence
value
p14 p24 p34 p44
Generate correlation
matrix
Distance
terms
Weights to
query
terms
Frequency
terms
Uncertainty
terms
Generate similarity
index for each
patent
Generate query
confidence
New rank
generation
New
ranked
Patent set
Iteration? Algorithm
Our Motivation has been met
The previous methods have no involvement with the searcher at all it is based
on knowledge collected from the existing collection and re-ranking based on
that.
This method involves the searcher, who can provide the invention structure and
other influencing parameters
Motivation met
1) Searcher identifies context words
2) Identifies concept/ effect of invention words
3) Algorithm uses frequency of these and distance of the
operator terms
4) Using these a vector is formed for qualifying the
documents, which provide similarity terms which can be
used for re-ranking
5) Database provides an GUI for optimization and re-
ranking
Conclusions
• Frame work does not cover all cases
• There should be many iterations to reach the best
results
• The classifier which involves frequency terms of
concept and context terms can be more distinct to cover
classification and other details
Interesting Websites
• http://en.wikipedia.org/wiki/Patent_visualisationhttp://en.wikipedia.org/wiki/P
recision_and_recallhttp://en.wikipedia.org/wiki/Bag_of_words_modelhttp://e
n.wikipedia.org/wiki/Document-term_matrixhttp://en.wikipedia.org/wiki/Tf-
idfhttp://publik.tuwien.ac.at/files/PubDat_191980.pdfhttp://libra.msra.cn/Publ
ication/13998399/improving-access-to-large-patent-corpora
• http://www.informatik.uni-trier.de/~ley/db/indices/a-tree/b/Bashir:Shariq.html
• http://www.inf.usi.ch/phd/mahdabi/Mahdabi_paper_10_p.pdf
• http://publik.tuwien.ac.at/files/PubDat_191966.pdf
• http://www.springerlink.com/content/tj363038n0501806/
• http://www.ercim.eu/publication/ws-proceedings/DelNoe02/hiemstra.pdf
• http://intellogist.wordpress.com/2011/09/21/relevancy-and-concept-
searches-with-patentics/
Related Art
• KNN and re ranking models KNN re-for English patent mining at
NTCIR-7
By Tong Xiao, Feifei Cao, Tianning Li, Guolong Song, Ke Zhou,
Jingbo,Zhu HuizhenWang and Huizhen Wang,Natural Language
Processing Lab,Northeastern University (P. R. China)
• A Simple KNN Algorithm for Text Categorization
Pascal Soucy Guy W. Mineau, Department of Computer Science,
UniversitCLaval, QuCbec, Canada
Thank You
•We thank you all for listening
•We thank the website and document
owners for the images and information
•We thank the organizers for giving us
the opportunity to speak and
encouraging learning
42

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II-SDV 2012 Automatic Query Re-Ranking in a Patent Database by Local Frequency and Adjacency Distribution

  • 1. Building the leading company in health and well-being An introduction to Philips
  • 2. A strong diversified industrial group leading in health and well-being 2 Improving people’s lives through meaningful innovation. Founded in 1891 Headquartered in Amsterdam, The Netherlands Sales of €22.6 billion in 20111 Growth Markets 33% of sales generated in growth geographies Globally recognized brand (world top 50) Our brand value doubled to $8.7bn since 20042 122,000 employees Sales and service outlets in over 100 countries €1.6 billion investment in R&D, 7% of sales Who we are Our businesses Our mission 2011 Healthcare Lighting Consumer Lifestyle 2 Source: Interbrand1Note - All figures exclude discontinued operations 26% 40% 34%
  • 3. €8.9 Billion sales in 2011 37,000+ People employed worldwide in 100 countries 450+ Products & services offered in over 100 countries 1 Full year 2011 8% of sales invested in R&D in 2011 Philips Healthcare Businesses1 Sales & services geographies1 Imaging Systems Home Healthcare Solutions Patient Care and Clinical Informatics Customer Services North America International 45% 34% 21% Growth Geographies 38% 14% 22% 26% Healthcare
  • 4. Consumer Lifestyle €5.8 Billion sales in 2011 18,000+ People employed worldwide 5% of sales invested in R&D in 2011 1 Full year 2011 2 Other category (6%) is mainly license income and is omitted from this overview Note - All figures exclude discontinued operations 27% of green product sales in 2011 Philips Consumer Lifestyle Businesses1 2 Geographies1 Personal Care Health & Wellness Domestic Appliances Lifestyle Entertainment Mature Geographies 58% 42% Growth Geographies 22% 13% 28% 31%
  • 5. Philips Lighting Customer Segments1 23% 17% 15% 9% 15% 5% 3% 4% 9% Retail Entertainment Healthcare AutomotiveHomes Offices Outdoor Industry Hospitality Lighting €7.6 Billion sales in 2011 53,000+ People employed worldwide in 60 countries 5% of sales invested in R&D in 2011 80,000+ Products & services offered in 2011 1 Indicative split
  • 6. Sustainability as a driver for growth 6 Accelerating sustainable business • Green Products represented 39% of total sales in 2011, up from 30% in 2009 • By 2015 Philips aims to invest EUR 2 billion in Green Innovation EcoVision targets for 2010 – 2015 • Bringing care to more than 500 million people • Improving the energy efficiency of Philips overall portfolio by 50% • Doubling the global collection and recycling amounts of our products, as well as double the amount of recycled materials in our products 6
  • 7. Global Cardiovascular X-ray Unique leadership positions in many markets Regional Ultrasound Global Patient Monitoring Global Cardiac resuscitation Global Male electric shaving Global Lamps Healthcare Consumer Lifestyle Lighting Global Sleep Therapy Systems Global Garment Care Global Rechargeable Toothbrushes Regional Kitchen Appliances Regional Electric Hair Care Global LED Lamps Global Automotive Lighting Global Professional Luminaires Global High Power LEDs
  • 8. Automatic Query Result Re-Ranking in a Patent Database by Local Frequency and Adjacency Distribution Kalpana Ravi IP Analyst Ravi Kiran PhD candidate ESIEE Mannan Bakthavathsalu Manager IP analyst team
  • 9. Outline • Introduction • Structured and unstructured data • Search and result set • Influencing Parameters • Motivation to re-ranking • Proposed method • Algorithm framework for re-ranking • Conclusion • References
  • 10. Introduction • IP Analysts group at Philips • various types of searches • various patent search tools • (Questel and Thomson innovation) • free data bases • Tools have very good features • relevancy ranking of patent on the top of the list • frame work for how searcher can re-rank search results
  • 11. Structured and unstructured data in Patent Mining Structured patent data: Bibliographic information: Unstructured patent data: Running text in various parts of patents words and expressions in title, summary and claims.
  • 12. Search result set Searcher Patent Search database and User Interface Ranked list of patents Result set Query
  • 13. Algorithm Parameters taken from Query Parameters supplied By searcher Parameters extracted from documents of hit list Revised ranked list Problem setting:Influencing parameters Parameter inherent to databases Influencing parameters
  • 14. Motivation to Re-ranking • Huge results which needs to be analyzed • The relevant patent lies in the middle • Knowledge of best patent lies with the searcher (Influencing parameters) • Searcher should be able to automatically re- rank already retrieved patent set
  • 15. Query run on the database Algorithm Result set from database New ranked results Proposed method
  • 16. Page/Relevant Ranking Having a high page rank will help you reach the front page of search engines as well as generate traffic from other websites. The idea being if it is relevant to you and you can help the user more than any other website they want those users to use your website vs. another site that has a much higher bounce rate or lower quality content. http://organicseoexpert.org/increase-google-page-rank/ Page rank
  • 17. Yahoo's patented method of ranking The patented method described in the documents calculates search rankings based on a combination of automated algorithms and human editor input. In the patent, Yahoo describes a way that previously-collected input from human editors can be mixed in (“blended”) with what its search algorithms return, essentially resulting in better search results. http://techcrunch.com/2009/10/06/yahoo-obtains-u-s-patent- for-human-aided-search-ranking-method/
  • 18. Influencing parameters (Taken from query) Context,concept,Novelty,Distance Context of Invention Concept or effect
  • 19. Influencing parameters (Parameters extracted from document hit list) Database document hit list Query order Ordered by date/country etc Classification Useful patents
  • 21. Frequency of context words in query (f1…fn) Frequency of concept words in query Frequency of chosen words in query (product taken by n) Frequency of each word in query (in different fields of patent ) Frequency ratio for the important query term Frequency co-efficient generator Frequency vector Frequency terms
  • 22. tfidf - The tf*idf weight (term frequency– inverse document frequency) is a numerical statistic which reflects how important a word is to a document in a collection or corpus. - The inverse document frequency is a measure of whether the term is common or rare across all documents. It is obtained by dividing the total number of documents by the number of documents containing the term, and then taking the logarithm of that quotient.
  • 23. Influencing parameter (supplied by searcher) Model Searcher concept of invention Frequency Distance Similarity
  • 24. Collocation probability by bigram Collocation probability by trigram Collocation property by n- gram Distributed strength Decision algorithm Distance vector Collocation probability by a query term 1) (MRI or (magnetic adjacent by 2 resonance)) adjacent by 9 (image adjacency processing) 2) (MRI or (magnetic adjacent by 2 resonance)) and (image processing) Query distance
  • 25. Google Ngram Google Ngram trends of "patent mining" and "data mining" Patent Mining: http://books.google.com/ngrams/graph?content=patent+mi ning&year_start=1800&year_end=2000&corpus=0&smo othing=5 (there is just a huge correlation in places: but when observed over time - the term patent mining changed in meaning - basic usage is for American mining laws, mining and engineering and not Patent mining )
  • 26. Ngrams - "patent mining"
  • 27. Weight based on technology Weight based on Nearness Weight based on ontology(local dictionary) Weight based on generalness Weight vector generator Weight vector Weight of the query term
  • 28. Classifiers in text mining Naïve Bayes Approach http://www.cs.sunysb.edu/~cse634/spring2009/Group3Bayes. pdf Calculating the probability that a document d belongs to a category or class c, denoted as P(c|d)
  • 29. KNN-classifiers KNN classifier uses distance as to weight the contribution of the K neigbouring documents in class assignment. Weight can be tfIdf or score or frequency http://www.cis.uab.edu/zhang/Spam-mining- papers/A.Simple.KNN.Algorithm.for.Text.Categorization.p df
  • 30. Query term un- certainity Distance term un- certainity Frequency term un- certainity Information un- certainity Balance un- certainity Confidence Value Un-certainity representation
  • 31. Data mining and text mining Visualizing Wikipedia http://datamining.typepad.com/data_mining/wikipedia/ Visualizing Wiki
  • 32. Reranking Solutions Re-ranking based on highest citations Re-ranking based on IPC classification Score each IPC code by the number of its occurrence in the extracted top-k documents Re-ranking by researching using similar patent
  • 33. Re-ranking relevancy • Patentics search platform, uses a relevancy ranking, • The relevancy ranking based on search query, • users can alter the query rank the relevancy according to a specific patent document or keyword
  • 34. Correlation matrix Patent1 2 3 4 Distance vector p11 p21 p31 p41 Frequency vector p12 p22 p32 p42 Weights to query terms p13 p23 p33 p43 Confidence value p14 p24 p34 p44
  • 35. Generate correlation matrix Distance terms Weights to query terms Frequency terms Uncertainty terms Generate similarity index for each patent Generate query confidence New rank generation New ranked Patent set Iteration? Algorithm
  • 36. Our Motivation has been met The previous methods have no involvement with the searcher at all it is based on knowledge collected from the existing collection and re-ranking based on that. This method involves the searcher, who can provide the invention structure and other influencing parameters
  • 37. Motivation met 1) Searcher identifies context words 2) Identifies concept/ effect of invention words 3) Algorithm uses frequency of these and distance of the operator terms 4) Using these a vector is formed for qualifying the documents, which provide similarity terms which can be used for re-ranking 5) Database provides an GUI for optimization and re- ranking
  • 38. Conclusions • Frame work does not cover all cases • There should be many iterations to reach the best results • The classifier which involves frequency terms of concept and context terms can be more distinct to cover classification and other details
  • 39. Interesting Websites • http://en.wikipedia.org/wiki/Patent_visualisationhttp://en.wikipedia.org/wiki/P recision_and_recallhttp://en.wikipedia.org/wiki/Bag_of_words_modelhttp://e n.wikipedia.org/wiki/Document-term_matrixhttp://en.wikipedia.org/wiki/Tf- idfhttp://publik.tuwien.ac.at/files/PubDat_191980.pdfhttp://libra.msra.cn/Publ ication/13998399/improving-access-to-large-patent-corpora • http://www.informatik.uni-trier.de/~ley/db/indices/a-tree/b/Bashir:Shariq.html • http://www.inf.usi.ch/phd/mahdabi/Mahdabi_paper_10_p.pdf • http://publik.tuwien.ac.at/files/PubDat_191966.pdf • http://www.springerlink.com/content/tj363038n0501806/ • http://www.ercim.eu/publication/ws-proceedings/DelNoe02/hiemstra.pdf • http://intellogist.wordpress.com/2011/09/21/relevancy-and-concept- searches-with-patentics/
  • 40. Related Art • KNN and re ranking models KNN re-for English patent mining at NTCIR-7 By Tong Xiao, Feifei Cao, Tianning Li, Guolong Song, Ke Zhou, Jingbo,Zhu HuizhenWang and Huizhen Wang,Natural Language Processing Lab,Northeastern University (P. R. China) • A Simple KNN Algorithm for Text Categorization Pascal Soucy Guy W. Mineau, Department of Computer Science, UniversitCLaval, QuCbec, Canada
  • 41. Thank You •We thank you all for listening •We thank the website and document owners for the images and information •We thank the organizers for giving us the opportunity to speak and encouraging learning
  • 42. 42