Information flow can be an important factor in understanding for how long the 'commercialisation window' can be open. Open for investment seeking, open for collaborative partner identification. In this talk Jane will call upon experience gained working with companies bringing innovative technologies into the market place to review handling information flows; including when to seek external information, the type of information needed, patent, IP, financial, market, company, technical, and how this can help with decision making.

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Extract Information Limited
www.extractinfo.info
Jane List, 13th July 2016

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Using information and IP for technology
commercialisation
Jane List
Extract Information
ICIC, Heidelberg, 17th October 2016
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Content
• Introductions
• IP and information during product development cycle
• PET innovation and markets
• IP, patent searching and market information gathering for
business decision making
• Summary
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Extract Information Limited
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Search, Training , Consultancy
since 2013
Blog: http://www.extractinfo.info/info-blog/
based in Cambridgeshire
clients in: information industry; technology companies; legal IP firms; governmental organisations
www.extractinfo.info
extracting information; generating value

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Innovation, patents, information and protection
Concept
Development
(TR 1-3)
Concept
Development
(TR 1-3)
Prototype
Development
(TR 4-5)
Prototype
Development
(TR 4-5)
Product
Development
(TR 6-8)
Product
Development
(TR 6-8)
Market entry;
manufacturing
(TR 8+)
Market entry;
manufacturing
(TR 8+)
State of the Art;
Prior Art
Landscaping
State of the Art;
Prior Art
Landscaping
Landscaping
Freedom to Operate
Patentability
Opposition(s)
Landscaping
Freedom to Operate
Patentability
Opposition(s)
Patentability
Freedom to Operate
Monitoring
Opposition(s)
Patentability
Freedom to Operate
Monitoring
Opposition(s)
Patentability
Monitoring
Patentability
Monitoring
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Priority
filing
Publication
P0 P1
Time in years
Decision
P1.5
PCTNP
P2.5
Grant(s)
Fee(s)
Expiry
P20-21P3-7
Fee(s)
Fee(s)

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PET recycling and innovations
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• Transparent
• Lightweight
• Barrier properties
• Re-cycle-able
• Safe
2014 market for bottled water grew by 8.4 % in US

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Drinking water in Europe some figures
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Innovation in materials
• Invention is
– increase bio-degrade-ability of PET
– particularly in contact with salt water.
• What IPRs to protect its invention and secure market entry?
– Patent
– Know-how
– Tradename
– design
• How to enter the market?
– Review supply chain
– Value the invention / technology / potential product
– Partners
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IP and information disclosure
“I can’t talk to other companies about my invention
unless I have an NDA in place”.
“I need to file a patent before I can talk to anyone about my invention”.
• Information
• Understand risks of disclosure pre-filing and pre-publication
• Identify opportunities through knowledge of markets and technologies
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state of the art review – pre R&D
• Caution: all results are not equal.
• advertisers first
• ‘interpreted’ results
− searcher’s usual behaviour
− most likely based on all
• find industry associations (e.g. British
Plastics Federation) for market data.
A: choose specific source – RAPRA
• ‘The Future of Global Bioplastics to
2021’
B: find review articles to get overview
• Frank Welle, Inst. Fraunhoefer
Institute for Process Engineering and
Packaging IVV
create internal knowledgebase to
gather data on partners,
competitors, value, supply chain,
market entry
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State of the art review
• STM, patent, conference reports and product literature
– Patents not published for 18 months
• Market information helps to understand the supply chain
– Key players
• Industry organisations a good starting point
– http://www.cpme-pet.org/
• Producer of bottled water
– Nestle, Dasani, Aquafina, Glaceau, Coca Cola, Evian
• Materials suppliers
– Sidel, BP, Neo, Gruppo Mossi & Ghisolfi, NovaPET, Invista
• Construct strategies for the search
– technologies
– key players
• Continue to monitor
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Scientific and technical information sources
subscriptions to
journal needed
for full text
subscriptions to
journal needed
for full text
aggregators
provide access
to indexed
content
aggregators
provide access
to indexed
content

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Patent information sources
full text
translated
patent family
updated regularly
quality controlled
secure
multiple search options
tracking, monitoring
indexing & classification
workflow
patseer

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Information sources for other IPR searching
trademark designs copyright
Use unregistered
trademark(s) to build early
brand awareness
File patent before design.
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Prepare for pre-filing search (prior art / patentability)
Concept identification for the prior art search:
1) MB001 – and process for manufacture
2) PET (and synonyms )- polyethylene terephthalate, Poly(ethyl benzene-1,4-
dicarboxylate), PET, PETE, Estar, klt40, Mylar Terom;Vituf;Amilar;Dowlex;fiberv;KLT
40;Lavsan, Resin recycle code 1, CAS No: 25038-59-9, monomer structure search, and
formulae search (C10H8O4)n:
classifications: IPC = compositions based on POLYETHENE terephthalate C08L 67/02
citations – original patent from 1941.
3) Bottle (and synonyms) – container,
classifications: IPC= BOTTLE(S) B65D, blowing BOTTLE(S) from plastics or substances in a
plastic state in general B29C 49/00
4) Prepared ‘bottle’ with new material (blow-molded)
5) Bio-degrade-ablility
CPC = Degradable polymer compositions C08L101/16
DO YOU WANT TO LIMIT TO WATER
BOTTLES OR CONSIDER OTHER USAGES /
OTHER CONTAINERS?
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Using information for commercialisation of IP
Protecting your
innovation and
securing IPRs
Communicating
to the market
the essence of
your innovation
• Prepare a patent application with
reasonable disclosure, and broad
enough claims
• Leads to strong search report
• Positive communication
• potential investors
• Partners
• customers
• create awareness
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Summary
By Heraclitus of Ephesus
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The End
Thank you for listening.
jane@extractinfo.info
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Extract Information Limited
www.extractinfo.info
Jane List.
jane@extractinfo.info
01763 853029
07538 660 193
Consultancy
Search
Training
Patent Information