3. Social Media Myths • Its too complicated • It won’t work for my business • That stuff is for kids • It takes too much time • It costs too much • I don’t need to market online • I can’t track the ROI
4. What is SMM? Social media marketing (SMM) is using highly accessible and scalable online publishing technologies to communicate directly with your market. Social media is a shift in how people discover, read and share news, information and content. Social media is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many).
6. • Time is the only cost • Direct feedback • Conversion tracking • Nimble • Targeted • Word of mouth • Widespread • Indefinite shelf life SMM Benefits
14. Conversation • Honest • Open • 2 way interaction • Speak with your audience • Your customers have a voice • Listen and learn directly from your buyers – solve problems
19. HawaiiSocialMedia.com • FREE Social Media Strategy - 30 day step-by-step process - Delivered by email • FREE Community - Interact with others - Get answers • FREE Events - Networking - Learning