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Social Media Marketing  What and Why Created by: Alex Conway www.hawaiisocialmedia.com
What and why of Social Media Marketing
Social Media Myths •  Its too complicated •  It won’t work for my business •  That stuff is for kids •  It takes too much time •  It costs too much •  I don’t need to market online •  I can’t track the ROI
What is SMM? Social media marketing (SMM)  is using highly accessible and scalable online publishing technologies to communicate directly with your market.   Social media  is a shift in how people discover, read and share news, information and content.  Social media  is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many).
People are talking about you, Why SMM? join the conversation…
•  Time is the only cost •  Direct feedback •  Conversion tracking •  Nimble •  Targeted •  Word of mouth •  Widespread •  Indefinite shelf life SMM Benefits
3 Keys of SMM Content Conversation Publish
3 Keys of SMM Content Conversation Publish
Create Content Thought Leadership •  Display expertise •  Solve buyer problems •  Generate yourself •  Targeted •  Best Material •  Keywords Daily Content  •  Wide spread •  Generic •  Outsource •  Quantity •  Syndicate •  Keywords
3 Keys of SMM Content Conversation Publish
If you publish, they will come
Publish your content
3 Keys of SMM Content Conversation Publish
Conversation •  Honest •  Open •  2 way interaction •  Speak with your audience •  Your customers have a voice •  Listen and learn directly from your buyers – solve problems
Conversation Types Business to Customer Customer to Business Customer to Customer Good Best Better
Social Media Process Flow Content Conversation Publish Automate 1 Your Website •  Speak to audience •  Solve buyer problems •  Keyword rich anchor text •  Blogs, articles, whitepapers •  Email marketing •  Status updates •  Videos •  Pictures •  Events •  RSS •  Ping.FM •  Tweetlater •  Autoresponder •  SocialMarker 2 4 3 •  Blog •  Microblog •  Social Networks •  Social Bookmarks •  Eventful •  Youtube •  Flickr •  Forums •  Podcast •  Free Webpages •  Document sharing Drive Traffic Human •  Sales funnel •  Email Signup form •  Phone center •  Product/service page •  Blog •  Tracking/Reporting •  Twitter •  Forums •  Social Networks •  Reviews •  Comments •  Tracking/Reporting Drive Traffic Tracking/Reporting
Now you know SMM basics
1.Build your Strategy 2.Implement 3.Grow What next?
HawaiiSocialMedia.com •  FREE   Social Media Strategy - 30 day step-by-step process - Delivered by email •  FREE Community - Interact with others - Get answers •  FREE Events - Networking - Learning
Alex Conway www.HawaiiSocialMedia.com Step 1: Sign up

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Social Media Marketing - What and Whay

  • 1. Social Media Marketing What and Why Created by: Alex Conway www.hawaiisocialmedia.com
  • 2. What and why of Social Media Marketing
  • 3. Social Media Myths • Its too complicated • It won’t work for my business • That stuff is for kids • It takes too much time • It costs too much • I don’t need to market online • I can’t track the ROI
  • 4. What is SMM? Social media marketing (SMM) is using highly accessible and scalable online publishing technologies to communicate directly with your market. Social media is a shift in how people discover, read and share news, information and content. Social media is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many).
  • 5. People are talking about you, Why SMM? join the conversation…
  • 6. • Time is the only cost • Direct feedback • Conversion tracking • Nimble • Targeted • Word of mouth • Widespread • Indefinite shelf life SMM Benefits
  • 7. 3 Keys of SMM Content Conversation Publish
  • 8. 3 Keys of SMM Content Conversation Publish
  • 9. Create Content Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Daily Content • Wide spread • Generic • Outsource • Quantity • Syndicate • Keywords
  • 10. 3 Keys of SMM Content Conversation Publish
  • 11. If you publish, they will come
  • 13. 3 Keys of SMM Content Conversation Publish
  • 14. Conversation • Honest • Open • 2 way interaction • Speak with your audience • Your customers have a voice • Listen and learn directly from your buyers – solve problems
  • 15. Conversation Types Business to Customer Customer to Business Customer to Customer Good Best Better
  • 16. Social Media Process Flow Content Conversation Publish Automate 1 Your Website • Speak to audience • Solve buyer problems • Keyword rich anchor text • Blogs, articles, whitepapers • Email marketing • Status updates • Videos • Pictures • Events • RSS • Ping.FM • Tweetlater • Autoresponder • SocialMarker 2 4 3 • Blog • Microblog • Social Networks • Social Bookmarks • Eventful • Youtube • Flickr • Forums • Podcast • Free Webpages • Document sharing Drive Traffic Human • Sales funnel • Email Signup form • Phone center • Product/service page • Blog • Tracking/Reporting • Twitter • Forums • Social Networks • Reviews • Comments • Tracking/Reporting Drive Traffic Tracking/Reporting
  • 17. Now you know SMM basics
  • 18. 1.Build your Strategy 2.Implement 3.Grow What next?
  • 19. HawaiiSocialMedia.com • FREE Social Media Strategy - 30 day step-by-step process - Delivered by email • FREE Community - Interact with others - Get answers • FREE Events - Networking - Learning