1. Launch a Product
By Central University of Kashmir

3. Why Radio
• Radio reaches 232 million listeners per week. This figure remains consistent
on a year to year basis in the face of declining newspaper circulations.
• Radio reaches 95% of college graduates on a weekly basis.
• 96% of Adults between 25 and 54 years old with a college degree and an
annual household income over $50,000 tune into radio over the course of a
week.
• Radio commercials have 80% of the recall power of television commercials
but are priced more efficiently.
• Research shows that replacing one newspaper advertisement with two radio
commercials will increase brand recall 100% with adults between
the ages of 18 and 60.
Sources: RAEL INC & RADAR 92

4. STUDIO CONFIGURATION
ON AIR STUDIO
The basic requirement of a Community Radio Station would be for a common ‘On-Air’ and ‘Programme
Production Studio’, which will be acoustically treated,requirements of recording, editing and storage in the
analog and digital domains, besides meeting the requirements of an ‘On-Air Studio. The recording and
playback facilities will center around a hard disk based system assisted by compact disc and cassette players
etc.
VOICE OVER BOOTH (DISCUSSION STUDIO)
The next step is to include a voice over booth (VOB) in addition to the On-Air Cum Production Studio. VOB is
an acoustically treated booth designed to optimize on the requirements of spoken word programming. The
room will be suitable to accommodate 4 participants and the proceedings from there can either be recorded
or put live on the air through the ‘On-Air Studio’. Provision is available for the participants to listen to the
programmes on high quality headphones.
PRODUCTION STUDIO
A Separate Production Studio can be provided for the stations where more quantum of in-house production
is anticipated. The production studio will be equipped with recording / editing and storage devices. This will
enable uninterrupted production activities even while the station is on air. The production studio can also
serve the purpose of a ‘Backup Studio’ for ‘On-Air Studio’ in case of any emergency.

6. Market Segmentation on the basis of age
Indian Age structure
17% 16%
0-12
18%
13-18
19-40
48%
above 41

7. Target Market
Our Target Market
will be Youth of
our country.
Youth is
always ready
to try new
things
More
Market
share easily
achievable

8. Positioning
Career
information
Reprise Romance
Music Tips
Movie Market
Youth issues
Masala information

9. Youth TV
Live Shows Channels
Sponsorships
Road shows
Social media

10. Stations receive support from several sources, including: