4. What is Target Marketing ? Identifying groups that share common needs Segmenting the market
5. What is Target Marketing ? Describing the customers that make up each of these groups Called profiling the segment
6. What is Target Marketing ? Allocating resources in order to optimize the company’s marketing return on investment by targeting resource to customers with the highest sales potential of influence
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13. The basic Process: Define your Market Identifying segmentation Variables Segment the Market Profiling the Segments Select Target segments Tailor your Message