1. Analysis of magazine Contents pages Contents 1.NME Sept 2009 Dizzee Rascal edition

2. BANNER AT TOP The banner displays the title of the contents clarifying exactly what the page is about, and also displays the logo/ NME masthead which adds an element of continuity and symmetry to the magazine. The black background defines the section of the banner and contrasts nicely with the white and res text. This also carries the black, white and red colour scheme through from the cover to the contents. DATE The date of the issue informs the reader , a simple white font has been used to stand out nicely against the black background, it is also situated in a discrete place yet it is recognisable. This ensures that it doesn't detract from the main focus of the magazine yet it is obvious enough for the reader to detect when the issue was released onto the market. SUB HEADING BLOCKED OUT INTO BLACK SUB SECTIONS The black sections break the overall column up so that there are clear divisions between different topics to come. These black blocks stand out clearly against the white background and white font, they reflect the typical contents structure which is then contrasted by the unconventional slanted image. This also uses the same colour scheme and complements the colours within the image. BRIEF HEADING +SUMMARY OF CONTENT WITH PAGE NUMBER IN RED Carries through the black, red and white colour scheme yet stands out from the white background. This clarifies what is to expect within the magazine and advertises some f the best things to come making the reader want to read on. The featured elements also correspond to the genre of the main artist ensuring that the content appeals to the market if they are attracted by the cover. NME MASTHEAD SAME COLOUR CODE AS Front This adds an element of symmetry to the magazine and corresponds to the overall colour scheme of the magazine, particularly matching to the rest of the contents page Main image is... What seems to be a music artist reflecting their touring environment and the luxury of the tour bus. The tour bus matches the colour scheme of the magazine being metallic red and the star carries through the prestigious musical element staying very current. This is reinforced through her fashion and general styling. The use of a medium shot highlights this well. Bands are listed in red with page number in black The colour red corresponds to the colour scheme and allows the text to standout against the white background, the black page number also corresponds to the colour scheme of the cover . This is also used for practical reasons as this stands out clearly against the white background overall telling the reader where they can find the featured bands and the specific page numbers. Image is edited so it looks like a photograph. This is appropriate because… This is appropriate as it reflects the prestigious celebrity lifestyle of these artists and highlights how they are constantly in the limelight of the media always having photographs taken of them. This also breaks the regimented structure of the contents with the slanted frame giving the reader PREVIOUS/FUTURE EDITIONS OF NME ARE SHOWN WITH DETAILS OF WEBSITE/PHONE NUMBER ETC This section is taken to advertise either previous issues that would appeal to the current reader or future issues. The key words such as ‘subscribe’ or ‘call’ are in yellow emphasising the importance of these words. By using yellow these words automatically stand out form the rest of the magazine as it is the first glimpse of something other than red, black or white. Images have been used for extra aesthetical appeal and gives the reader a visual incite as to what is available. The advertisement is situated in a black section which fits with the colour scheme. Contents page NME(SEPT 2009) Analysis 1 something more aesthetically interesting to look at. The thin white frame reinforces this photographic element and defines where the image outline ends. This also corresponds to the colour scheme.

3. ANALYSIS OF LAYOUT/DESIGN FEATURES OF CONTENTS PAGE 1 MASTHEAD AND WORD CONTENTS –BOLD AT TOP WITH DATE/ISSUE NUMBER Large column used to show the band index. Takes the whole length of the magazine. Large bold title showing what that section is about and red font used to highlight different bands. Black font used to clarify page numbers . First heading, in bold white font standing out from black background . The main image is slightly slanted, a thin outline and clip effects in the four corners have been used to imply a photograph on a clipboard. The tour bus corresponds to the colour scheme of the contents by adding a hint of red, black and white. The image has also been darkened. Text relating to the heading, black text contrasting with white background and red page number corresponding to colour scheme. Bold white heading against black background. Text relating to heading Block of text relating to the image. Large title above the text clarifying what the text is about. White font used to stand out and large ‘T’ stating the start of the text. Bold white heading against black background. Text relating to heading. Bold white heading Text relating to heading. Bold white heading Text relating to heading. Advertisement section with current and previous issues, prices , numbers and codes.

4. Analysis of magazine contents page 2. NME magazine.

5. BANNER AT TOP The banner is black with bold white font displaying the title of the page which is the ‘contents’. This shows to the reader exactly what page this is and adds an element of individuality and unity as the white creates such a drastic contrast with the black. The NME logo is situated next to the contents title which carries the brand of the magazine through from the cover and sets the tone for the colour scheme. DATE SUB HEADING BLOCKED OUT INTO BLACK SUB SECTIONS BRIEF HEADING +SUMMARY OF CONTENT WITH PAGE NUMBER IN RED NME MASTHEAD SAME COLOUR CODE AS Front Main image is... featuring the main focus of the contents page which is a member of the ‘Arctic Monkeys’. The image is a traditional square shape. The main image is a medium shot displaying the surrounding instruments and band members whilst also capturing a slight gesture as he sings . This carries the musical focus of the magazine through to the contents maintaining the style of NME. Bands are listed in red with page number in black Matches colour scheme, the red font stands out from the white background clearly as does the black font. These display a wide variety of suitable bands which may appeal to the reader ad how to get to the specific ones they like with the stated page numbers. PREVIOUS/FUTURE EDITIONS OF NME ARE SHOWN WITH DETAILS OF WEBSITE/PHONE NUMBER ETC Contents page NME Analysis 2 Bright flasher This is shaped like an arrow implying that the reader should go somewhere to find the amazing snippet of information stated within the flasher. This is red adding an element of mystery and danger yet also corresponds to the colour scheme. This breaks up the overall structure of the contents and makes the reader feel as if they are getting extra features than what they paid for. A white font has been used to stand out against the red and complement the rest of the colours within the rest of the contents page. This corresponds to the overall colour scheme of the magazine, particularly matching to the rest of the contents page and makes a big immediate statement to the reader as to what brand the magazine is and carries it over from the cover. A simple white font has been used to stand out nicely against the black background, it is also situated in a discrete place yet it is recognisable. This ensures that it doesn't detract from the main focus of the magazine yet it is obvious enough for the reader to detect when the issue was released onto the market. The black sections break the overall column up so that there are clear divisions between different topics to come. These black blocks stand out clearly against the white background and white font, they reflect the typical contents structure which is then contrasted by the unconventional slanted image. This also uses the same colour scheme and complements the colours within the image. This differs from the previous NME magazine through the usage of arrows to break the block headings up and add interest. This carries through the black, red and white colour scheme yet stands out from the white background. The heading is in white bold font which matches the contents title. The featured elements also correspond to the genre of the main artist , this ensures that the content appeals to the market if they are attracted by the cover. This clarifies what is to expect within the magazine and advertises some f the best things to come, making the reader want to read on. This section is taken to advertise either previous issues that would appeal to the current reader or future issues that would do this also. This section is situated in the central third of the magazine juxtaposed by the previous NME magazine where it was situated in the right third. This almost enhances the impact creating a sense that all of the main information is in the centre of the magazine. The key words such as ‘GO TO’ or ‘CALL’ are in yellow emphasising the importance of these words. By using yellow these words automatically stand out form the rest of the magazine as it is the first glimpse of something other than red, black or white. An image has been used for extra aesthetical appeal, this also gives the reader a visual incite as to what is available. The advertisement is surrounded by a black section which fits with the colour scheme and allows the content within the section to stand out.

6. ANALYSIS OF LAYOUT/DESIGN FEATURES OF CONTENTS PAGE 2 MASTHEAD AND WORD CONTENTS –BOLD AT TOP WITH DATE/ISSUE NUMBER Large column used to show the band index. Takes the whole length of the magazine. Large bold title showing what that section is about and red font used to highlight different bands. Black font used to clarify page numbers . Date, simple white font against a black background . First heading in this column, bold, block capital, white font contrasting with the black block behind. Large typically structured image section. The image is an action shot portraying the main focus of the contents page. There are no effects on the picture therefore becoming dry in terms of the effects mix. No outline or banner has been used which exaggerates the ‘straight to the point’ mentality of the band. And how understated yet amazing they are. Information relating to the heading above, black bold font defining the topic and smaller normal black font elaborating. Red page numbers used to stand out clearly and correspond to the colour scheme. Bold white heading Information relating to the heading. Bold white heading This section is the test referring back to the image above, the large, bold title ‘Arctic Monkeys’ and the page number not only shows what the image and text is about but tells the reader where they can find more information about this band. The page number is in red which stands out and carries the theme of red through. The text is larger than any of the other main bodies of text in the contents emphasising the importance of this section and grabbing the readers attention. This section in the middle third is situated at the bottom. Although it is at the bottom it attracts allot of attention form the reader as the reader will have made their way down the contents page logically and this would be one off the last things they will see. By doing this the reader has the information presented fresh in their mind and are more likely to follow the advertisement up. Information relating to the heading Bold white heading Information relating to the heading Bold white heading Information relating to the heading and extra features within the magazine including the specific page numbers. Flasher providing extra information and the page number stating where to find it.

7. Analysis of magazine contents page 3. Q magazine

8. BANNER AT TOP The banner is black with the magazine logo at the far left. By using the colour black the other fonts and colours on top of this are magnified and noticed better by the reader. The contents title is big, bold and white which contrasts dramatically with the black and complements the red logo. These three combine to make up the colour scheme for the contents. DATE The date is situated to the right of the banner, a small font has been used yet it still stands out due to the white against the black and the position that has been chosen . This doesn't detract from the main focus of the contents yet still remains noticeable if the reader requires this information. Extra section dedicated to Oasis This section acts as a shocker as the reader is getting extra information than usual. A gold outline square and gold title ‘Oasis special’ immediately adds an element of exclusivity and importance. By using gold an element of class is introduced, the page numbers are also in gold connecting the band and the members to the page numbers. The sub headings are a simple black font, this contrasts with the gold elegant font of the title and relates the section to the magazine as the magazine uses primarily black text. BRIEF HEADING +SUMMARY OF the features within the CONTENTS The heading is surrounded by a red block, again matching the colour scheme, this section is situated at the bottom of the left third yet still stands out due to the bright heading, bright numbers and bold white font. This section summarises the regular features within the monthly magazines, the clear, structured element to this section reflects the consistency within the features of the magazine and shows that the reader knows what they are getting every time they buy the magazine. Q MASTHEAD SAME COLOUR CODE AS Front Adds a feeling of symmetry and familiarity within the contents as the reader can immediately associate this contents with the cover. This also carries through the colour scheme of ‘Q’ magazine improving the recognition of their magazine. Main image is... This is a long group shot of ‘The Courteeners’ who are the main focus of the contents. The image dominates the mid-right third of the contents immediately enhancing the importance of the band and raising their profile within the magazine. The group shot has been used to get all f the members in and add a sense of unity and togetherness within the magazine. The image has been edited wit a quote section titled with the name of the band. This is surrounded by a white square which enables the information to stand out. Topics are listed in black with page numbers in red The black, bold font used for the sub headings contrast nicely with the white background in the column. This also matches the top masthead banner and the ‘review’ banner. The red page numbers stand out as they are brighter than the other colours used and correspond to the overall heading for the ‘Features’ column. This adds an element of continuity and seamlessness between the cover and contents as they are both designed with a specific colour scheme in mind. More information and extra feature within the contents This section provides another image and introduces a different colour (light blue). This breaks the dynamics of the contents up slightly giving the reader something different to look at and intrigues the reader with a review. Superlatives such as ‘biggest’ help to do this effectively. Red page numbers connect this section to the rest of the contents and black font reinforces this also. Contents page Q magazine analysis 3

9. ANALYSIS OF LAYOUT/DESIGN FEATURES OF CONTENTS PAGE 3 MASTHEAD AND WORD CONTENTS –BOLD AT TOP WITH DATE/ISSUE NUMBER Large banner including the logo of the magazine, title of the contents and the date. The left third of This section is the main image, this the magazine is dominates the contents page dominated by monopolizing most of the right and middle the features thirds. The image displays the main focus column. This within the contents and suits the overall includes a series dynamics due to the plain nature of the of sub headings shot and the typical layout of the picture. and is broken up by a section about ‘Oasis’. This column displays the consistent features within the magazine every month. The header corresponds to the other header above, this carries the theme on and the colour scheme has been continued. This section is situated at the bottom of the left third as it isn't as important as the other content within This section is used to shock the reader the contents. and portray extra exciting elements to come within the magazine. An image is used to increase the aesthetical appearance and give visual information on the review. The banner within this section corresponds to the overall contents banner by using the magazine logo, colours and fonts. This reinforces that element of symmetry.