1. Six types of social media activity

2. Social media universe

3. Social media universe Blogs Forums Microblogs Social networks Content/media sharing networks Bookmarking MMORPG & Virtual worlds Instant messaging

4. Social media universe “ All of the activities, platforms and practices that enable users to create and share knowledge, opinions and content. ”

5. Wanted: party planner

6. Wanted: party planner What kind of party - a rave? a dinner party? When will it happen? Where will it happen? How will you invite people? Who will you invite? What will motivate them to come? Don’t forget health and safety!

7. Promote your party

9. Viral invitations

10. Beta-invitations

11. Mailing lists

12. Existing social media channels

14. Invite the cool kids

15. Invite the cool kids Identify online influencers Blogger outreach Member get member

16. Case study: TRV$/DJAM

17. Book a location

18. Book a location Social technographics Social media platform(s) Open APIs

19. Case study: last.fm: Fantasy Festival

20. Be a gracious host

21. Be a gracious host Customer service (deal with questions/complaints) Facilitate introductions Give your team roles: Customer Service R&D Marketing/PR HR

22. Case study: Scott Monty/Ford

23. Did they have a good time?

24. Did they have a good time? Monitor buzz post-event Track metrics against KPIs Use feedback as part of R&D

25. Case Study: Threadless