This marketing plan outlines goals to increase brand awareness, improve customer service, enhance staff expertise, and increase market share through targeting high density areas like King County, Portland, Minneapolis-Saint Paul, and Anchorage-Fairbanks. The plan positions Itek as the solar panel manufacturer that fulfills the need of environmentally responsible and culturally connected exurbanites through community events, sales force outreach, and digital marketing with the overall aim of improving production efficiency and creating a collaborative culture of innovation and urgency.