Find out how these interactive booth ideas can revitalize your next trade show exhibit, from touch screens and video walls to virtual reality experiences.

1. Post Link: Interactive Booth Ideas for Your Next Trade Show
Interactive Booth Ideas for Your Next Trade Show
With digital technology more ubiquitous and widely available than ever, trade show exhibitors
are coming up with innovative ways to engage attendees with interactive booth experiences
that attract, educate, and excite.
Taking interactive booth ideas and making them a reality can be a difficult proposition, but it can
also yield high rewards:
Digital media can help you quickly and easily customize content for every trade show youq
exhibit at, and even personalize the experience for individual attendees.
You can scale these experiences up or down, depending on your booth size––creatingq
content that can fill a large screen or a small kiosk.
Presenting content in fresh new ways can create a modern perception for your brand, whileq
attracting attendees to your booth.
You can use interactive experiences to capture lead information and develop reporting on howq
attendees interact with the content in your exhibits, like the length of time spent on certain
content.
If you’re looking to take your booth experience to the next level with interactive digital media,
here are a few ideas to get you started.

2. 5 Interactive Booth Ideas
1. Touchscreen Kiosks
Touchscreen kiosks are one of the easiest ways to incorporate interactivity into your trade show
booth. You can use these kiosks to conduct lead generation surveys, allow users to scroll
through digital product catalogs, present product demonstration videos, and more. You can also
provide entertaining gamification experiences that educate attendees about your offering.
These kiosks allow attendees to take control of their own experience and seek out the
information that they are interested in. They’re not only a great lead capture tool, they are also a
way to spark conversations in the booth and optimize follow-up messaging after the show.
2. Presentations and Shows
Booth presentations have long been used to attract and engage trade show attendees. Using
digital media to augment those presentations can be a great way to revitalize your booth
presentation strategy. Exhibitors can use tools like live audience polling, animation, and multi-
touch displays to enhance presentations and engage audiences with memorable experiences.
3. Virtual Reality Experiences
Virtual reality is becoming an ever-more popular trade show tool. The novelty of VR
experiences––from games to shows and other experiences––can generate buzz and
encourage attendees to check out your booth out of sheer curiosity. Once there, branded VR
experiences can immerse attendees in your brand’s messaging while also being highly
entertaining and exciting.
4. Live Streams
Live streaming is an interesting way to engage both attendees at the show and perhaps those
who could not attend. If you’re already planning on giving a presentation, a live video feed can
allow you to spread that content out to your existing customers or prospects who aren’t present,
allowing you to cast a wider net. Have people register for access to the live feed, so that you
can follow up with them after the presentation.
5. Branded Visual Effects/Video Walls
Finally, branded visual effects can function similarly to trade show booth graphics, only in a
much more exciting, eye-catching way. Think about how you can integrate audiovisual elements
like video walls in to your trade show displays. What kind of imagery would you be able to high
light? Can you show your products in action or present video testimonials from current
customers? These branded audiovisuals can be a simple way to engage attendees at a direct
and subliminal level.

3. Have you incorporated interactive booth ideas into your trade show exhibit strategy? Tell us
about it in the comments!
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