2. HANDS
|
GRUPO
.MOBI
Hands
has
been
100%
acquired
by
Grupo
.Mobi.
3. ABOUT
HANDS
More
than
12
years
of
expertise
in
selling
and
managing
mobile
advertising.
• Mobile
optimized
Ad
Server
integrated
in
partners
app’s
and
mobile
sites;
• Advertising
Management
in
mobile
apps,
webapps
and
tablets;
• 470
million
monthly
impressions
in
Brazil
(Premium
Ad
Network).
4. GRUPO
.MOBI
SINERGY
Design
Partnership
and
sinergy
with
Grupo.Mobi
companies
enabling
and
accelerating
Development
the
production
of
hot
sites,
applications
and
webapps,
resulting
in
a
more
assertive
Delivery
strategic
planning.
5. Hands
platform
(briefly)
Adequate
the
mobile
sites
and
advertising
campaigns
so
they
can
be
correctly
visualized
in
all
different
kinds
headsets.
6. HANDS
PREMIUM
MOBILE
AD
NETWORK
Aggregates
through
its
proprietary
platform
the
major
premium
publishers
in
Brazil
to
build
a
unique
Ad
Network
of
widely
known
and
respected
content
producers
with
several
exclusive
partnerships.
7. CLUSTERS
–
PREMIUM
AD
NETWORK
Gathering
publishers
per
audience
interests
make
it
easier
for
advertisers
to
plan
campaigns
with
maximized
results.
Folha.com,
Valor,
Claro,
Exame,
Climatempo,
Veja,
JC
News
>
98
millions
Online,
O
Globo,
Yahoo!,
entre
outros.
Caras,
Rolling
Stone,
Cineclick,
Food
Brasil,
Guia
da
Entertainment
>
100
millions
Semana,
MobRadio,
entre
outros.
Lance!,
ClicEsportes,
O
Globo
Esportes,
Placar,
Jovem
Sports
>
70
millions
Pan
AM,
Total
Race,
entre
outros.
Boa
Forma,
Capricho,
Contigo,
Gloss,
Loveteen,
Nova,
Women
>
13
millions
YesTeen,
Cris
Arcangeli,
entre
outros.
VIP,
Playboy,
Info
,
4
Rodas,
Internacional
Clube,
Men
>
17
millions
Vasco
Esporte
Clube,
entre
outros.
MapLink,
O
Globo
,
ClicRBS,
O
Dia,
Regional
>
23
millions
Jornal
do
Commercio,
O
Povo,
entre
outros.
Social
>
23
millions
Ebuddy,
Nimbuzz,
Sony
Ericsson,
entre
outros.
8. HANDS
PERFORMANCE
MOBILE
AD
NETWORK
Hands
also
aggregates
international
ad
networks
and
manage
mobile
performance
campaigns
for
Brazilian
audience:
Performance
Display
–
graphic
banners
that
can
be
shown
in
several
Sites
or
Apps
that
integrate
the
partner
Ad
Networks.
The
investment
is
CPC
based.
Search
Mobile
–
sponsored
links
in
search
for
Sites,
Maps,
Images
and
Videos.
The
investment
is
also
CPC
based.
9. WHICH
ONE
IS
THE
BEST
FOR
MY
BRAND?
Premium
Ad
Network
Performance
Ad
Network
The
brand
will
be
associated
with
high
quality
content
The
campaign
can
be
distributed
in
thousands
and
widely
known
content
producers
of
sites
and
app’s
Higher
earned
value
Unlimited
inventory
Cost
per
impression
Cost
per
click
Special
formats
(expandable
banner,
background,
etc.),
sponsorships
and
special
projects
Standard
formats
(MMA*
banners);
TargeTng:
per
interest,
carrier,
operaTng
system,
TargeTng:
per
interest,
carrier,
geolocaTon,
devices,
plaVorms
(mobile
and
tablets)
and
regional
operaTng
system,
and
plaVorm
(mobile
and
content
tablets).
With
us
you
can
have
both:
delivery
with
qualified
audience
and
guaranteed
clicks
*MMA
–
Mobile
Marketing
Association
(http://mmaglobal.com/main)
10. FLOW
OF
A
MOBILE
CAMPAIGN
Campaign
runs
in
the
Premium
and/or
Performance
Ad
AdverTser
chooses
the
most
suitable
interacBon
opBon:
Network
reaching
different
plaVorms
Mobile
Site
Advertiser’s
Landing page Download
App
Click
to
Call
Click
to
Map
Click
to
Video
Tel:
11
3894-‐0200
Click
to
“Like”
13. MOBILE
MARKET
IN
BRAZIL:
OVERVIEW
By
236
140
40
2014
million
millions
million
users
25
the
access
to
mobile
internet
will
mobile
million
be
larger
mobile
accessing
than
users
mobile
web
smartphones
desktop
phone
lines
web
Soon,
the
access
through
mobile
web
will
be
larger
and
more
usual
than
tradi5onal
web
Source:
MobiThinking
–
March
2011
14. HAVE
YOU
SEEN
IT?
Users
that
access
web
Users
that
access
web
at
least
once
/
month*:
at
least
once
/
month**:
>>
13,6
millions
>>
16,5
millions
Average
time
spent:
Average
time
spent:
>>
20h
27
min
per
month
>>
more
than
20h
per
month
This
was
the
desktop
Internet
This
is
the
mobile
Internet
audience
in
Sep/2006
audience
in
Aug/2011
Almost
every
advertiser
already
How
many
brands
have
a
solid
had
a
web
strategy
at
that
mobile
strategy
for
mobile
in
moment.
2011?
*
Ibope
NetraTngs
-‐
acesso
residencial
**
Research
Mobilize
–
Mobile
customer
2011
–
Ipsos
Marplan
/
Teleco
-‐
Aug
2011
-‐
Annual
Huawei
Balance
15. WHAT
USERS
FIND
WHEN
THEY
SURF
IN
MOBILE
WEB?
à
Maybe
not
mobile
sites...
A
research
points
that
79%
of
the
most
important
advertisers
still
DON’T
HAVE
sites
developed
specially
for
mobile
platforms.
That,
alone,
can
easily
move
away
users
that
search
for
information
in
their
smartphones.
It
also
creates
an
excellent
opportunity
for
who
is
present
in
mobile
web.
16. WHY
A
MOBILE
SITE
IF
“IT’S
POSSIBLE
TO
ACCESS
A
WEB
SITE
ON
THE
PHONE?”
The
experience
of
a
traditional
site
is
not
(at
all)
ideal
on
mobile
platforms.
Content
produced
for
mobile
users
must
consider
that
the
moment
and
the
needs
are
different:
• connection
speed
• screen
size
• more
urgent
information
17. MOBILE
WEB
IS
THE
NEW
LAN
HOUSE
Surfing
the
mobile
web
is
cheaper
and
more
convenient
than
going
to
a
lan
ur
house.
1
ho 0
5
R$1,
hbp://www.slideshare.net/redemobi/redemobi-‐a-‐lanhousefoiprobolsonov2011-‐10078544
18. AND
THE
NAVIGATION
SPEED?
• The
majority
of
data
plans
have
restriction
with
data
volume
and/or
speed.
That
means
the
site
“weight”
matters.
A
lot.
19. ENCOURAGING
THE
USE
OF
MOBILE
INTERNET
• Facebook
applications
will
be
• Google
AdWords
will
give
available
on
Mobile
preference
to
mobile
friendly
sites
20. WHO
OWNS
A
3G
MOBILE
DEVICE,
SURFS
MOBILE
WEB
A
research
conducted
by
Teleco
for
the
Huawei
Balance
of
Broadband
in
5
Brazilian
capitals
point
that
79%
of
the
users
who
own
a
3G
mobile
device
access
the
mobile
web.
Who
has
a
3G
enabled
device
access
mobile
web
à
qualified
audience
Source:
Teleco
reasearch
for
Huawei
Broadband
Balance
08/2011
-‐
hbp://www.teleco.com.br/comentario/com437.asp
21. ...
SURF
AND
BUY
USING
THE
PHONE
Usual
services:
(3G
devices/Smartphones)
Send
and
receive
e-‐mail
Surf
the
web
Instant
messaging
Social
networks
Search
Download
of
music
and
games
Watch
videos
Shopping
Mobile
web
users
start
to
do
more
than
sending
e-‐mail,
they
surf
and
buy.
Source:
Teleco
reasearch
for
Huawei
Broadband
Balance
08/2011
-‐
hbp://www.teleco.com.br/comentario/com437.asp
22. THE
TRADITIONAL
WEB
USER
BEHAVIOR
IN
MOBILE
Do
you
use
web
on
the
phone?
• 40.8%
already
surfs
the
mobile
web;
• That
represents
more
than
30
40,8%
million
people;
59,2%
• Mobile
web
numbers
are
higher
than
the
ones
the
traditional
web
presented
in
2008.
Yes No
Source:
Mobilize
reasearch
-‐
Consumidor
Movel
2011
hbp://www.slideshare.net/GrupoPontomobi/pesquisa-‐mobilize-‐2010#
23. THE
TRADITIONAL
WEB
USER
BEHAVIOR
IN
MOBILE
Do
you
use
web
on
the
phone
using
a
3G
connection?
• 47%
of
the
users
already
use
3G
• Anatel
announced
that
there
are
more
than
21,6
47,0%
53,0% million
3G
active
devices
in
Brazil
• Forecast
for
2014:
106
million
3G
devices
and
6
million
4G
devices
(Brazil).
Yes No
Source:
Mobilize
reasearch
-‐
Consumidor
Movel
2011
hbp://www.slideshare.net/GrupoPontomobi/pesquisa-‐mobilize-‐2010#
25. WHY
DO
WE
HAVE
HIGH
CONVERSION
RATES?
Exclusive
format,
lower
dispersion
and
larger
space
occupied
on
the
screen.
HSBC
-‐
Portal
Claro
Ideias
McDonalds
-‐
MTV
(Entertainment
Cluster)
26. WHY
DO
WE
HAVE
HIGH
CONVERSION
RATES?
Exclusive
format,
lower
dispersion
and
larger
space
occupied
on
the
screen.
Coca-‐Cola
–
MTV
Renault
–
Guides
Cluster
27. CASES
-‐
TRUCO
MINI
BIS
The
campaign
Part
of
MiniBis
campaign
“Desconfie
de
todos”
(“Be
suspicious
of
everyone!”),
that
show
what
people
are
capable
of
doing
to
eat
MiniBis.
Goal:
Increase
downloads
of
the
game
MiniTruco
(iPhone).
Results:
•
#2
on
Top
Free
Apps
Itunes
Store
Mini
Bis-‐
Patrocínio
de
Jogo
de
Truco
Mobile
• 40,000
downloads
in
2
weeks
28. CASES
-‐
COCA-‐COLA
ZERO
The
campaign
Daily
rate
on
Yahoo!
HomePage
-‐
expandable
banner.
When
minimized,
the
banner
remains
visible
at
the
footer
even
when
scrolling
down.
The
expanded
banner
leaded
to
the
advertiser
mobile
hot
site.
The
results
More
than
10
thousand
impressions/day
with
a
CTR
above
4.5%.
Entertainment
Cluster
(premium
Ad
Network)
Publishers
with
CTR
above
2%:
Oi,
Claro,
MTV
and
Yahoo!
29. CASES
-‐
BRADESCO
–
CLICK
TO
VIDEO
The
campaign
Banner
in
iPad
and
iPhone
apps
inviting
the
user
to
watch
the
institutional
video
of
Bradesco.
After
clicking
the
banner,
the
user
was
leaded
to
a
simple
and
functional
landing
page
and
the
video
was
quickly
opened.
The
results
More
than
1
million
impressions
delivered
and
a
CTR
between
1,3%
and
3%.
33. CONVENTIONAL
FORMATS
If
your
campaign
is
going
to
be
uploaded
in
mobile
sites
and
applications
with
no
targeting,
all
the
following
formats
should
be
created
(JPEG,
PNG
or
GIF
–
static
or
animated
and
without
transparency).
Splash
(320x480),
8
kb
Click
to
learn
more
120
x
20,
1kb
Click
to
call
now!
168
x
28,
2kb
Click
to
see
the
map
216
x
36,
3kb
Click
here
to
Click
and
register
300
x
50,
15kb
know
more
Click
to
watch
the
video
320
x
40,
15kb
Click
here
to
know
more
450
x
75,
20kb
OBS:
The
counting
of
impressions
by
a
third
party
can
only
be
done
using
redirect.
We
don’t
use
pixels
nor
tags.
34. EXPANDABLE
BANNER
example
OBS:
The
counting
of
impressions
by
a
third
party
can
only
be
done
using
redirect.
We
don’t
use
pixels
nor
tags.
35. EXPANDABLE
BANNER
example
OBS:
The
counting
of
impressions
by
a
third
party
can
only
be
done
using
redirect.
We
don’t
use
pixels
nor
tags.
36. CLICK
TO
VIDEO
example
The
video
must
be
hosted
at
the
advertiser’s
server
or
at
some
video
service
site
(ex.:
Youtube,
Vimeo).
The
link
should
direct
for
the
streaming
or
the
site.
File
extensions
iPhone:
MP4,
Android:
3GP,
others:
3GP.
File
size:
no
limit
(the
smaller
the
better)
OBS:
The
counting
of
impressions
by
a
third
party
can
only
be
done
using
redirect.
We
don’t
use
pixels
nor
tags.
37. CLICK
TO
CALL
example
The
creative
must
be
sent
at
least
7
business
days
before
the
campaign
starts
for
tests
and
adjustments.
OBS:
The
counting
of
impressions
by
a
third
party
can
only
be
done
using
redirect.
We
don’t
use
pixels
nor
tags.
38. CLICK
TO
MAP
example
Clique
aqui
e
veja
como
chegar!
The
creative
must
be
sent
at
least
7
business
days
before
the
campaign
starts
for
tests
and
adjustments.
OBS:
The
counting
of
impressions
by
a
third
party
can
only
be
done
using
redirect.
We
don’t
use
pixels
nor
tags.
39. INVESTMENT
–
PREMIUM
AD
NETWORK
Volume
of
impressions
List
Price
100,000
-‐
1,000,000
R$
100
1,000,001
–
5,000,000
R$
88
5,000,001
–
12,000,000
R$
80
12,000,001
+
R$
70
41. POSSIBLE
FORMATS
MOBILE
PERFORMANCE
-‐
IMAGE
ADS
Animated
banners
redirecting
the
user
to
App
download.
When
you
do
mobile
performance
campaigns,
have
in
mind
that
a
straight-‐to-‐the-‐point
“Call
to
Ac5on”
is
essen5al.
42. POSSIBLE
FORMATS
MOBILE
PERFORMANCE
-‐
LINK
MAPS
Featured
(Sponsored
link)
on
Google
Maps
Mobile.
43. POSSIBLE
FORMATS
MOBILE
PERFORMANCE
-‐
IMAGE
+
TEXT
AD
A
maximum
of
five
Text
Ads
can
be
created
and
the
system
will
randomize
them,
showing
it
beside
the
brand
logo.
44. POSSIBLE
FORMATS
MOBILE
SEARCH
-‐
SPONSORED
LINKS
Sponsored
links
inserted
in
mobile
web
have
more
relevance
and
therefore,
the
position
will
be
better
than
those
made
for
traditional
web.
