Chris Deering - Keynote Edinburgh Interactive Festival

Expanding the Creative Culture of Games in the New Media Era Chris Deering Edinburgh… August 2008

Game Industry will pass $50 Billion in 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]

New Trends for the Expansion of Immersive Gaming Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Trends drive New Gaming Business Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HI Def “Enabled” Homes (mm) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3G Mobile Phone Subscribers (mm) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

World wide Active Installed Base (mm) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gaming environment fragmentation. Can we adapt and specialize? The winners will ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Players … and future players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Revenue Sources will NOT be Sufficient to Fund Games Development ,[object Object],[object Object],[object Object],[object Object]

Game Design and Creation Skills will fuel the Explosive Growth of Gaming and Move into the Mainstream Many successful entrepreneurs of the next decade will emerge from the Games Industry Spot the trend and fill a need

The Biggest Trends of the Decade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eye opener… “By 2012, a mere 20 US homes will consume more digital traffic than the entire US Internet backbone in 1995, and video will be 90% of the traffic” - Cisco Systems

Video is everywhere.. In Hi Def. Live, and on every screen. Any time. All the time. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spending on “TV” over Internet will Surpass on-line spending on Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Expanding Reach of Mobile Networks create Massive Mobile Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Television Subscribers/Users will grow in both Digital and Analog modes ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising on Mobile Devices.. It’s just the beginning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GPS in Phones, dog collars, car keys. (It costs <$5 to add GPS to a cell phone) ,[object Object],[object Object],[object Object],[object Object]

Think “experiences” How can the Culture of Gaming improve Experiences in the New Digital Era? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Learning Market. Make it FUN 3G, Wi-Fi and WIMAX Networks Sexy User Interfaces and remote storage Community and Collaboration Applications Content Creation & Conversion Tools More powerful devices & browsers Mobile Collaborative Learning Source: Ambient Insight

Opportunities in New Experiences where Gaming Culture will be Relevant Revolution in user interfaces and input including voice Mobile phone communities go massive + global “ New Experiences ” Impact Information , Employment and Entertainment Monetisation of streaming unleashes ” the long tail of live “ “ Concierge ” services abound as “ Time ” becomes precious commodity Females become the biggest paying audience on the web Ubiquitous screens and HiDef redefine “TV” GPS on mobiles and “ location aware ” servers

So Many new Businesses with 100’s of MILLIONS of users… ,[object Object],[object Object],[object Object]

Chris Deering - Keynote Edinburgh Interactive Festival

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Chris Deering - Keynote Edinburgh Interactive Festival