This document discusses the importance of media literacy and how to properly analyze different forms of media. It emphasizes that journalists and media professionals should be careful about what they report and how they frame messages, as audiences can now actively engage with media. It also explores how social media has changed media consumption, allowing audiences to both receive and share content actively.

1. EVERYBODY READS! Starting from
Before Christ period
to learn
to understand
Literacy

2. Educated people do read in between
the lines
BUT

3. HOW TO READ MEDIA?
Media Literacy
(de-code media)

4. Tv Reporters, columnists and
journalists should be EXTRA careful
what they WRITE
what they BROADCAST
what they SAY
and most importantly;
HOW to say and deliver the MESSAGE

5. Because there is an audience out
there
who RECEIVES and takes your
message SERIOUSLY

6. The right kind of media literacy ensures
the audience/reader to
Think critically
Participate actively and
comment
Get the right kind of
information

7. How can the right kind of MEDIA
LITERACY be accomplished?

8. A person who literates
Media

9. Media Channels
Newspapers
Magazines
Digital media
Social media
Blogs
Television

10. ASK these questions in order to
make news, write commentaries or
cover stories:
Where ?
When ?
Who ?
What ?
How ?

12. A piece of news on a digital newspaper

13. With Social Media
Sharing starts !!!
Audience is not passive
anymore, they become active
and takes the valid content into
consideration AND SHARE with
others
OR audience themselves become
content providers !

14. Let’s now look at the MEDIA
Spendings last year in Turkey…

15. TOTAL
(first half)
$ 1330,48 billion
Newspapers 1.012,14 TL
Outdoor 328,08 TL
Radio 129,80 TL
Cinema 54,15 TL
Digital 421,15 TL
TV 2.605,84 TL

16. There is a triangular relationship in
between these three establishments:
Agency
ClientMedia

17. 1- Audience demographics
2- Studying the audience/social differences
Are the most important parts of media
literacy; because who understands what?
is what we should aim to understand.

18. The difference between 2 different
examples of News spread management
A case from the Newsroom’s death news
VS
A very recent case on Mehmet Ali Birand’s
death news example

19. Video 1:

20. Sharing news on social media makes
it easier to reach the audience
AND….
The target audience is well shaped
on social media, because we can
measure
analyze the demographics

21. 140journos case

22. People who literate (mean) media
can as well become
Self-Media

23. A new horizon, a concept we should
all pay attention to
as the media sector professionals
Competition arises
Citizen Journalism

24. The citizen journalists are
Objective
Instant
Short message transmitters
Participant
Because