A peek at privacy in an increasingly connected social world

A Peek
at Privacy
Chia Han-Leon · Lecturer, Enterprise Social Business, ISS · @leonchia
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National University of Singapore. All Rights Reserved.

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What’s this?


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It’s the first mass market camera, made by Kodak in 1888.

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THE RIGHT TO PRIVACY

Samuel D. Warren

Louis Brandeis

The impact of cameras in the hands of the public (and the paparrazi resulted in the
creation of the first document on the right to privacy, written in legal terms.



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1888 – 2012
(not quite)

Kodak, whose technology disrupted the world, eventually itself became
a victim of disruptive technologies.

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Social Media/Technology today…….

….has become a
privacy-eating
“monster”.
Four-headed Social Media Privacy Monster
By Jay Dolan (theantisocialmedia.com)


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A difficult issue. But social media
cannot be a walled garden


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Total or extreme privacy/anonymity = no social media

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In an age of social media, our individual
definitions of privacy need to be
fundamentally changed.
(Assuming you do support social media)

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In an increasingly crowded and connected
world, we can’t afford to be totally “private”.
We’re probably better off
knowing each other better.

i.e. being social
Source: MRT Crowd by Gurmit Singh (Flickr).
Used under Creative Commons License.


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CODE OF SOCIAL

Share with people who care; care for people who share.


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Is this really
“private”?


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In this crowded
environment, privacy is
bursting at the seams


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Remember the phone book?


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The “Social” world tests your limits
It turns you off, then it becomes the norm.


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Social technologies will continue to test and
reshape boundaries of “social” and “private”.

userID Profile Preferences,
Photo Likes, Dislikes

Local /
Cloud

me


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Let’s accept that our lives are less private than before.

Privacy in an increasingly “Social” Age
Convenience/Benefits come at a price –
The tools need to know who you are.

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Privacy in 2014 (and beyond)

3 Predictions

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1) The Password HAS expired.


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2) New Ways to Authenticate


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Touch Payment via Fingerprint Identification


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3) The Social Internet of Things

SOURCE: http://vint.sogeti.com/how-to-design-a-social-internet-of-things/



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You will be socially/ electronically
connected to your “things”.
Market size of

$290 billion
by 2017
and growing at 30
percent per year .

GigaOm Report : The Internet of Things: A Market Landscape

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31 billion


internet-connected devices will exist by 2020



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A family of four who had 10 connected devices
in 2012 will have 25 in 2017 and 50 in 2022.

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SOURCE: http://www.evrythng.com/2013/09/24/marketing-and-the-internet-of-things/


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3) Predictive Analytics & Marketing

Marketing will become more context aware,
more targeted and able to predict your needs.


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Predictive Marketing - already born?


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Bonus: a Victory for Privacy

Comes into effect in 2014. 

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GIVE

and

TAKE

Thank You.

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A peek at privacy in an increasingly connected social world

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