PRESENATATION ON RESEARCH PAPER ...

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2. INTERNATIONAL ISLAMIC UNIVESITY ,
ISLMABAD
• RESEARCHERS
• HUMA HAFEEZ
• HUMAIRA MASSOD
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3. Statement of problem
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4. • Is to take account various details of images
and dialogues to extract the intended signified
through various scenes of movie.
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5. Research Questions
• Can Media be held responsible for shaping public
opinions?
• How had the media treated Islam Since 9/11 ?
• What impact Western Media have on rest of the work
?
• Can media be held responsible for propagating
Islamophobia ?
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6. Literature review
ISLOMOPHOBI
A  Marxist theory
 Semiotics
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8. MARXIST THEORY
• Media as a mirror of society controlled
by economic and political social
structures
• Power of media to manipulate minds
• Money makers and filthy rich class
devise the ideologies and make profit out
of it
• Careful selection of footage and images
consume by general public
• Economic ownership and control on
content leads to power access at the
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9. 1-Term initiated by Charles sander pierce
2-A Mean through which sign convey
meanings
3-Divide sign into three distinct categories:
iconic, indexical and symbolic
4-Iconic sign is a true imitation of shared
characteristics between sign and signifier
5-Indexical sign contains cause and effect
relation
6-Symbolic sign has social and conventional
basis, it has to be learn as it does not comes
naturally
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10. Barthes tools of Semiotic Analysis has been used
on a movie which is a North American Smoke house
production SIX variables have been employed.
NOTION
OF MYTH
PRIVATION
OF 10

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12. DENOTATION & CONNOTATION
Three
signifiers
•A CIA Officer
• Six Hostages
•Angry Mob of Iranian
People
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13. DENOTATION
A person holding American flag which
has been set on fire .
• Analysis on surface level.
• People of Iran waiting outside American
embassy with placards and Khomeini
posters & Loud chants and slogans.
(Argo, 5:11)
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14. An angry mob rushes into the gates of Embassy and takes 50 people as
a hostage.
Escaped hostages are rescued by the CIA officer and taken back to
America safely (Argo, 10m: 34s)
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15. Connotation
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16.  Iranian revolution as a reflection of racist and Islamophobic
stereotype
 Iranians as religious fanatics
 Ignorance of Islamist cause, present at the right wing of revolution
Notion of myth 16

17. Privation of history
 Ben Affleck has completely ignored the history and the real cause behind the
revolution.
 In 1953 Americans appointed Shah Reza Pahlavi as a new king in exchange of oil
trade. (Argo, 1:05).
 This sequel has completely ignored the background story that raised people of
Iran to such an extent that they end up in a revolution.
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18. • . In Anglo Iranian company British government hold a major
share. By the 1950’s nearly 10% of the world’s oil came
through Anglo Iranian oil refineries.
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19. M
Mossadegh raised the issue of nationalizing oil refineries.
The revolution in this sense had a right meaning in it which has been
portrayed unjustly in the movie
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20. Inoculation:• Inoculation is a technique that is
used to highlight only darker
aspects of any issue or event. It
focuses more on minor evils of
society and conceals the truth
behind them by hiding bigger
evils.
With the help of
images(Argo,4m:05s) he has tried
to draw an idea that defines
Iranian nation that has wronged
them in making decision to create
an Islamic Revolution
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21. • A scene where the Muslim masses outside the embassy are
depicted in mostly wide shots as an
undifferentiated, unintelligible crowd, the moment a
camera goes inside the embassy and meet American
characters, it get close-ups, humanity, individualized
characters and dialogue one can understand.(5M:14S)
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22. Throughout the film, Iran is depicted as a terrifying place
where traitors are hung in public and menacing Muslim mobs
lurk around every corner, ready to confront the protagonists
each time they venture outside (Argo, 5:37)
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24. • In Iranian setting red and black color are quite
prevalent. Women are wearing black veils
connoting mysteriousness and fear, and men are
holding placards with red color in them which
refers to war, anger, and despair.
• It stimulates people to make hasty decisions which
according to the film maker are a big hamartia of
Iranian people.
• By introducing red color in Iranian setting, film
maker has tried to create a phobic image in the
mind of the recipient that there is a constant
danger lurking behind. Hence the viewer‟s get
repellent to Iranian scenes. 24

25. •On the other Hand
• There are cards made by children wishing safe return of hostages with yellow ribbons
hanging on the wall. Yellow ribbons are used by the film maker as an image that
attracts the viewers and gives positive feeling. Yellow color is associated with
joy, happiness, mental and intellectual energy which shows that American citizens
possess all the healthy qualities (Argo, 12:50). Appendix 3, D
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26. IDENTIFICATION OF THE OTHER
WITH THE SELF
• In „Argo‟ Reality is presented in a generalized form
•To achieve this [pressure cooker situation], Argo also
forgoes historical accuracy, and should be taken as a
dramatization of real events for pure entertainment value.
•There are three events that has pictured in Argo that in
reality never happened.
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27. -That Has Been Added By Ben
Affleck Is Only To Dramatize The
Hostage Crisis
-To Show Behavior Of Common
People In Iran. In Other Words It‟s
Only The Ideological Campaign
Known As To Be Islamophobia.
-Which Is Against Muslims To
Examine The Rise Of Anti-muslim
And Anti-arab Sentiments In The
West Through Production Of Movie
Like „Argo‟.
Market Clip
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28. • They face a very jittery encounter with the boarding officials at the airport
• Yet it was another piece that was completely invented to give misconception
about Iranian army that lack common sense and can be trapped easily by makin
false stories as well as to show their conservative approach
towards westernization or liberty.
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29. When the group is finally on the plane, and very close to tasting
freedom, they are chased by the Iranian military that is ready to
shoot their aircraft down.
 It was also another segment in the film that was entirely
fabricated.
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30. “The truth is the immigration officers barely
looked at us and we were processed out in the
regular way. We got on the flight to Zurich and
then we were taken to the US ambassador‟s
residence in Berne. It was that
straightforward.”
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32. • No translation has been given to the Iranian
people who are working in a revolution.
On the other hand American hostages have
been indorsed with good speaking skills.
They are fortunate creatures who can
speak two languages at a time i.e. Farsi and
English
This signifies that the movie maker has deliberately broken the contact of
Iranians from rest of the world, in order to push back their just cause of
having an Islamic State with no external threats.
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35. PRESS CONFERENCE HELD BY IRANIAN
STUDENTS
• “The US has failed to defend human rights it does not only failed to defend
them it has violated them for all nations. We demand extradition of a man
who for 47 years with the US support has killed month old babies in the
arms of their mothers” (Argo, 19:56).
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36. Statement by American journalist
in response to Iranian press conference
• “If the Americans tried military force to rescue
the hostages the students will kill them all and
blow up the embassy” (Argo, 19:58).
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37. SUGGESTIONS
• Media organizations should take positive measures , which
could include supportive schemes for production houses in
training , to ensure the recruitment of more Employees from
Muslim background.
• There are several excellent websites providing reliable
information about Islam . They should be widely publicized
amongst all sources of media studies.
• Stereotypes are self-perpetuating unless people challenge them.
Once they are challenged, writers tend to back off , or at least
start to qualify themselves.
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38. CONCLUSION
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39. REFERENCES
• GRANT, HESLOV & BEN, AFFLECK. 2012. ARGO. NORTH AMERICA: SMOKEHOUSE PICTURES.
• GARDNER, ROD, KARAKASOGLU, YASEMIN, “ISLAMOPHOBIA IN THE MEDIAA RESPONSE
FROM
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• MULTICULTURAL EDUCATION”, WEB. RETRIEVED ON MARCH 28, 2013.
•
• ISLAMOPHOBIA: A DEFINITION. 2004 RETRIEVED MARCH 30, 2013 FROM THE WORLD WIDE
WEB:
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• HTTP://WWW.ISLAMOPHOBIA-WATCH.COM/ISLAMOPHOBIA-A-DEFINITION.
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